...These are just some of the ways a strong Bubble Tea Cafe Business Plan can help you. How much of your time will you squander because you are not a professional, and what will happen when you sit with a prospective investor and you realize that you have missed something essential, or the plan you have created is weak or plainly wrong. Why not stop wasting your time … A great Bubble Tea Cafe Business Plan helps with:- Executive Summary Explaining your business concept in a few straight-forward sentences. Making your existing situation clear and detailing how you will go from where you are currently are to where you want to be. How to find out what your key success factors are. Explaining your present financial position and how much cash that will be needed in the business. Identifying the objectives you will have to target. Producing a great vision statement. Setting out your milestones showing how you'll use your business plan. Market analysis Providing numbers for the overall current market. Your business plan explains the expected Sector Trends. Detailing your Unique Selling Proposition. Your target market and The Customers you want. Recording your model Customer attributes. Meeting your likely Customers requirements. Producing your Competitor breakdown. Products / services Goods and services description . How you'll position your goods and services . Evaluation of where the business fits in the sector. Industry overview ...
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...Market Segmentation Target Market Segment Strategy Market Needs Service Business Analysis Competition and Buying Patterns Strategy and Implementation Competitive Edge Management Team Executive Summary Capital Bubble Tea Cafe is a start-up bubble tea cafe that will also offer a selection of bakery products, located in Capital City, Statesville. Capital Bubble Tea Cafe expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea as well as pastry products. Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars. It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubble tea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things. The term "bubble" refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," are consumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China (including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea, Thailand, Indonesia, Vietnam and Australia. Capital Bubble Tea Cafe will be Asian-themed in décor and we will also sell Asian pastries, snacks and food. Capital Bubble Tea Cafe will be situated in a fashionable area of Capital City, populated by...
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...1. Executive summary Bubble tea café will offer an alternative selection of drinking products, and it expects to catch the interest of a regular loyal customer base with its broad variety of bubble tea. 50Lan is a Taiwan company which is concentrate on offering high quality bubble tea to customers. This plan starts with the analysis of marketplace in the United Kingdom, and then move onto the available strategy of which 50Lan accesses Sheffield market by importing bubble tea form Taiwan. 2. Introduction Tea is one of the most popular drinks in the world and the most widely consumed beverage in the United Kingdom. The tea culture has been a tradition since 3,000 years ago, and then it has since evolved. Bubble tea originated in tea shops during the early 1980s, and some other names refer to bubble tea including pearl milk tea, boba drinks and zhen zhu nai cha. There is not a definitive history written on the topic of bubble tea but most would agree that Taiwan was indeed the birthplace of this innovative drink. It is a fusion drink that blends tea with fruit juice or milk. The drink's distinguishing ingredient, though, is the mushy pearl tapioca balls that float at the bottom. It comes in a variety of flavors and styles and can be served cold or hot. It is especially popular in China, Southeast Asia, and it had arrived in the United States, and since then its popularity with the American has been an overwhelming success (Bubble Tea). 50Lan Ltd. was funded in 1994...
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...coffee shops around the Metro? Then, Daydream Café is here to offer you a unique and extraordinary experience! With its tagline “Keep you cravings a Daydream Away!” you will surely enjoy a simple coffee with your friends at an affordable price together with an unforgettable experience. With its cute, calm and quiet ambiance, Daydream Café wishes to serve as a venue for relaxation, fun and enlightenment. Daydream Café is not like your ordinary café. It offers delectable and affordable coffee choices, and a relaxed and social environment with the experience of dining as a service. The products will be packed and presented with artistic design and labels appealing to the target market. The packaging is designed to be eco-friendly and to give off a charming and sweet vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound, 638 Mendiola Street, 1005 San Miguel, Manila Form of Ownership: General Partnership B. Statement of Mission, Vision and Goals Our Mission Our mission is to satisfy the cravings of our customers at an affordable daily indulgence. Our Vision Daydream Café will be the most loved, patronized and well-trusted café company in the Philippines. Our Goals * To...
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...Market Analysis Bubble tea is specialist drink increasingly being offered in cafés, coffees shops and bars.It originates from Asia and is made up of hot or cold tea, milk, sugar and giant black tapioca balls. Ice is then added and the drink shaken to create the bubble effect. Bubbletea is often referred to as pearl shake, tapioca ball drink; boba ice tea and bubble drink among other things.Owing to their influences, bubble tea cafés are often Asian-themed in décor and may alsosell Asian snacks and food. They are often situated in fashionable areas of cities, populated by urban professionals with high disposable incomes and an interest inalternative eating and drinking venues.Bubble tea is a tea beverage that originated in Taiwan in the 1980s. The term "bubble"refers to the tapioca balls in the drink. These chewy tapioca balls, or "pearls," areconsumed along with the beverage through a wide straw. Bubble tea is especially popular in many East Asian and Southeast Asian regions such as Taiwan, Brunei, China(including Hong Kong and Macau), Malaysia, the Philippines, Singapore, South Korea,Thailand, Indonesia, Vietnam and Australia.Bubble tea is a mixture of iced or hot sweetened tea, milk, and often other flavorings. Thedistinctive characteristics of bubble tea are the black gummy balls made of tapioca (or,more commonly in East Asia, yam starch), called "pearls" or "boba" or balls that sit at the bottom of the cup. The pearls are larger than those found in tapioca pudding, with adiameter...
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...Starbucks is a international store of coffee. Its business operation is all over the world. Therefore, we choose two counties, U.S.A. and Taiwan to explore Starbucks’ business operation and its marketing development issue. During the project, we would like to discuss about Starbucks their product marketing development and quality control management. For the product marketing development, we would like to through the questionnaire to know about what the customer’s preferences in the Starbucks coffee beverage. For the quality control, how to ensure that the products or services that are provided meet specific requirements and characteristics, such as being dependable, satisfactory, and safe. Furthermore, we would find out the product develop plan in several years of Starbucks from survey counties. In survey, we would like to put into practice what has been learned in the marketing, international marketing and quality control management. And, we hope that we can use the presentation skills and communication skills learnt in Higher Diploma and have a good performance. Starbucks' have three target audiences in USA and Taiwan: Adults Starbucks’ primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Customers tend to be urbanites with relatively high income, professional careers and a focus on social welfare. Young Adults Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself...
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...INTI INTERNATIONAL UNIVERSITY COLLEGE ENL 2210 – ENGLISH STUDIES ASSIGNMENT 2 COMPARE AND CONTRAST TWO ORGANISATIONS: THE COFFEE BEAN AND THE TEA LEAF And THE STARBUCKS LECTURER: MS CAROLINE WOOD SUBMISSION DATE: 14 JULY 2011 Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | | | Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 | Content Assignment 2 (20%) TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below: 1.0 Introduction Introduce the industry and give a brief description of...
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...The Odyssey Coffee Café Project Contents Introduction p. 1 Odyssey Coffee Café (I) Name of café p. 3 (II) Sort of Café p. 3 (III) Theme of Café p. 3 (IV) Locations p. 4 (V) SWOT Analysis p. 6 Conclusion p.7 Bibliography p. 8 Introduction It is wildly believed that coffee café seem to become a familiar feature of people’s life, especially in the United Kingdom. Most people seem to spend their tea time in café for meeting friends and relaxed themselves. York city is the beautiful city in the United Kingdom that many tourists tend to travel. Thus, there are a number of café in this city. However, lack of these café which open after 6pm at night, so this essay will suggest an opportunity about the business plan of café that can open such a long period between 8am in the morning and close on 10pm at night. Odyssey coffee café (I) Name of café “Odyssey coffee café” is the name of this café that mean a long wandering and eventful journey. When the costumers spend time on this café, they will feel like a wonderful journey because there are various activities such as drinking coffee, reading books and listening to the music for customers to join here. (II) Sort of café This café’s services are - Coffee and snack bar to sit-in and takeaway including of the restroom for unisex and disability people. - The main product of odyssey is hot and cold beverage with a snack. - Free Wi-Fi...
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...McDonald's McCafé Takes Aim at Starbucks in Europe Low-cost expansion is helping McDonald's vie with Starbucks as the Continent's No. 1 coffee chain McDonald's Trafani in a Paris McCafé, where lower prices are helping to nab Starbucks loyalists Ed Alcock PARIS — The Left Bank café is furnished with sleek wood paneling and leather armchairs. Patrons sip espresso from china cups and nibble on croissants and pastries. So what are those golden arches doing on the sign outside the door? The coffee shop on rue Linois is one of 200 "McCafés" McDonald's is opening in Europe this year. By yearend, McDonald's (MCD) hopes to have some 1,100 of the cafés across Europe. The cafés are located inside existing restaurants but with a separate counter, comfy furnishings, and nary a Big Mac in sight. Next year, the company plans 200 more, with an eye toward becoming "the No. 1 coffee seller in Europe," says Jerome Tafani, the company's chief financial officer for the region. That's a grande order. Starbucks (SBUX) is currently Europe's top coffee chain with nearly 1,200 stores. But McDonald's strategy of opening McCafés in existing franchises gives it a leg up over the Seattle-based java king. A stand-alone Starbucks in Europe requires an investment of $350,000-plus, at least triple what a McCafé costs, says Jeffrey Young, managing director of London management consultancy Allegra Strategies. "McDonald's finally woke up and smelled the coffee," says Young. "With the number of outlets...
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...BUSINESS PLAN Submitted To Instructor: SHAISTA AYESHA Submitted by: Faisal Amin () Irfan Shaikh (0828114) Tahir Badruddin (0828135) Wasif Ghaffar () CLASS: MBA ‘X’ DATE: 20th July, 2009 EXECUTIVE SUMMARY Something beyond the Coffee The tradition and culture of coffee in Pakistan has its way on, it now moving from elite class to upper middle and therefore the Coffee House in areas like Zamzama and Defence are becoming fruitful investment. Visualizing this opportunity we have come up with the ultimate mix of entertainment, taste and quality. KLATCH a coffee house which is traditional in eastern sense and modern in western style, it will be a blend of both the worlds. KLATCH is a partnership firm, an IDEA of qualified professional from different field of works combining together to use up their experience and utilize their entrepreneurial skills with ultimate goal of prosperity and growth. Every department of KLATCH has an expert to manage. We will serve the variety of Pakistani Tea form Kashmiri tea to Khava along with the distinct flavors of coffee from latte to mocha and this is not all, other mouth watering items in our menu would include desserts, muffins, donuts and sandwiches. KLATCH is not just a Coffee House but its beyond the boundaries of a traditional Coffee House it’s a two floor coffee house, on first floor we will be providing a place...
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... COOK BOOK CAFE Cook Book Cafe is a book store and library situated in the center of our capital Baku, in boulevard. It is a great place for our customers to come and relax in our uniqe surroundings. Our goal is to acquire local market in the well known books through a dominant selection of products, competitive variety of services including reading and relaxing at the same place, friendly and ecologically clean environment. “Cook Book Cafe” will offer book store and library of selected old bestsellers and initially bestsellers of last five years and self-service cafe which menu includes tea, coffee , ice-cream and sweets. It will have open reading place in lawn, which will have wall of glass and closable ceiling in autumn-winter.Our customers not only read our books , they can also buy our books for cheap and take them home the same day. Our organization provides students with an opportunity to sell their old university books for cheap.We provide the students with a very efficient , effective , and safe way of purchasing books.Customers are welcome to enjoy our free wireless to surf the internet on their laptops or mobile phones. SWOT analysis Strengths – Location, less competitors,membership discount, design, exellent specially beverages ,cheap cost of goods (tea, cofee, sweets, books), panoramic view of the Caspian sea and open air area ,superior atmosphere, cheap work force, parking for bicycle. Weaknesses – Every business has a weakness. Expences (for...
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...www.FASTBusinessPlans.com BUSINESS PLAN (CAFÉ BUSINESS PLAN) THE RUSSET CUP 13351 MISSION STREET (OVERLAND PARK, KS) (DATE) Use and Reprint Rights for Your FAST Business Plan Template This template has been written to include instructions for creating your final business plan. You are free to edit and use the material within your organization. However, please do not distribute this template online or elsewhere publically without explicit permission from us. www.FASTBusinessPlans.com Café Business Plan Template TABLE OF CONTENTS 1.0 Executive Summary ................................................................................................................ 4 1.1 1.2 1.3 1.4 Business Objectives .....................................................................................................................................4 Mission Statement ........................................................................................................................................4 Guiding Principles ........................................................................................................................................4 Keys to Success ............................................................................................................................................5 2.0 2.1 2.2 2.3 2.4 Company Description ........................................................................................................ 5 Ownership ...
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...Broadway Café February 14, 2010 Abstract…………………………………………………………………………..3 Competitive Advantage…………………………………………………………4 E-Business……………………………………………………………………….5 Networks, Telecommunications, and Wireless Computing………………....7 Customer Relationship Management………………………………………….9 Systems Development Life Cycle………………………………………………10 References………………………………………………………………………..12 Abstract My grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years. Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a note pad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952. The Broadway Café The Broadway Café is a coffee shop; I inherited from my grandfather. It is located in downtown Richmond. The café was first opened in 1952 by my grandfather and was a local hot spot for many years. The Broadway Café offers different kinds of specialized coffees, teas, a full...
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...Page 1 The Broadway Café One first things I would do in order to create a Competive Advantage for my café would be to have Lattes for the Lactose Intolerant. The Lattes would consist of Soy, 2 percent, or any Lactose based products. Furthermore, I would utilize the most focused differentiation business strategy in the hopes of tapping into potential forgotten or overlooked segment of society. Hopefully, this first-mover advantage would draw in so many new customers which impacted the market share, that I was able to use Environmental Scanning - the acquisition and analysis of events and trends in the environment outside of the Café. The Café would benefit from customers’ low Buyer Power but they would be rewarded with our lactose intolerate friendly products. Frappachinos, Expressos, and Smoothies would be mainly exclusive to our shop and ours alone. Our buy one get one free promotion deals would garner enough interest to develop a strong customer base. Once our customer base has been established, we would offer more deals like free coupons on other menu items and coupons to get into Six Flags for half price. The Café’s Supplier Power would be favorable due to the fact that we would be one of the few shops offering such a diverse menu. Even our Ham and Cheese sandwiches and the Roasted Tomato & Mozzarella Panini will have specially blended cheeses for our lactose intolarant customers. Our Café would see to it that none of our suppliers attempt...
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...Global Business Opportunities Project: Starbucks Going to India Prepared by: Group A Contents Module 2: ANALYZING INTERNATIONAL COMPETITORS 6 Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 7 Module 4: ASSESSING THE SOCIAL-CULTURAL ENVIRONMENT 10 Module 5: ASSESSING THE POLITICAL LEGAL ENVIRONMENT 13 Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 15 Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 16 Module 8: CREATING A GLOBAL MIS (MANAGEMENT INFORMATION SYSTEMS) 18 Module 9- IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES 19 Module 10 – MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS 21 Module 11 - PRODUCT AND TARGET MARKET PLANNING 22 Module 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY 24 MODULE 13: PLANNING A GLOBAL PROMOTION STRATEGY 25 MODULE 14—SELECTING AN INTERNATIONAL PRICING STRATEGY 27 MODULE 15— DETERMINING ORGANIZATIONAL FINANCIAL RESULTOVERVIEW 28 References: 31 Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES Global Business Opportunities We are the Starbucks Corporation; we purchase and roast whole bean coffees. Majority of our stores are in the United States, but we also have international stores. Starbucks Corporation has successfully been in business since 1971. India has the youngest population in the world and will stay young. Starbucks Co. has found the opportunity to expand internationally to India and believes that it can be a huge success. Potential Markets Starbucks would like to first start its operation...
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