... The Report Building Company’s Website and Online Shop Name: Lê Văn Bảo Phạm Anh Tuấn Lê Trường Quân Class: FB5A Course: E-Commerce Table of contents Introduction Main contents I. Business idea 1. Idea 2. Products 3. Sipplier list II. Business Plan 1. Strategic Analysis 2. Marketing plan 3. Financial plan III. Task conducted IV. Participants Introduction Consumer Trends for Fruit and Vegetable Products looks at the STEEP model to analyze factors that affect the marketplace. It explores consumer trends in Vietnam using the statistics on food consumption, how Vietnamese are spending their food money, demographics and growth in produce sales. Retail trends are explored, which include specialty foods, packaging, branding, organics, convenience foods and the ethnic market in their relation to fruit and vegetables. Finally, this information is applied to the Alberta situation, suggesting market research activities that producers and processors may consider. Fruit and vegetable consumption has grown over the last few years for a number of reasons. In general, people are more concerned about staying healthy and eating right, and research into nutraceuticals and functional food has highlighted the health compounds found in fruits and vegetables. There has also been an increase in vegetarian...
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...Executive Summary: Greenveggie.com is in the business of providing consumers with two of the most precious commodities in today's modem society - time and convenience. Greenveggie.com is a service broker and provider. As busy people struggle to maintain a balance in their lives, conserving time has become a rather daunting task. By consolidating a fragmented home service industry, the Greenveggie.com service concept addresses the need consumers have for simplifying their lives. Greenveggie.com plans to build brand equity by providing superior home service and by being the first company of its kind to enter the marketplace. Anticipated launch for the business is January 2014. Greenveggie.com offers consumers a simple way to simplify their lives. With its delivery service; Greenveggie.com provides the home delivery of fresh vegetables. Customers can place their order via website or phone call, Greenveggie.com then delivery the requested vegetables to consumers within 2 hour. Greenveggie.com also offers various ways to make the payment. For example credit card, cash on delivery etc. Greenveggie.com has two different target markets. First, the Online and Referral Service targets the mass-market consumer as well as local service providers. In comparison, the target market for the Premium Delivery Service is working professionals and dual-income families Recently, we have analyzed the size and growth trend of target markets. Market research suggests the citizens of Dhaka City will...
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...Online-hypermarket Vision “ To create an online shopping website that helps UAE society and reach the top online shopping hypermarket in the UAE by satisfy all society levels”. Mission “Online-hypermarket help UAE society by reducing their waste time, with our low prices, high quality and variety goods plus the welcoming and friendly team support”. Objective : * Sale * Market Share 1. Human Recourses: To choose the right employee who have a different skills and high qualification and motivated to work. Our innovative team will help exponentially grow sales revenues. 2. Finance: Trying to achieve organizational goal by achieving maximum profit with keeping the price affordable. 3. Operation management: Team that can deals with IT websites and customer services. Value Proposition: Why should customers buy from us ? The internet has created an enormous potential for manufacturers to harness additional income streams by reaching a new and growing set of customers. We at Online-Hypermarket are working with suppliers enabling them to successfully tap into this growth while working closely with them to protect and promote their brand. Selling goods with quality choices in food, and household goods, as a trendy shoppers pick specialized stores. Revenue Model: How will we earn money? Dealing with the suppliers to provide us the items and sells it conversely to earn an interest from them, and the commission that we get from...
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...18/05/2009 TropExo | Ifruitrop International Marketing plan. Focus on TropExo [New Branch in UK] the document title] | Name : Veronica Maria Bento.Student Number : 047069350.Module : International Marketing.Course : International Business Management.Word count : 4400. | Table of Contents 1. Introduction. 3 2. Market Choice. 4 3. Objectives. 5 4. Environment. 6 5. SWOT Analysis. 9 6. Consumer target: Segmentation and positioning. 10 7. The market and competitors. 10 8. Market Entry Strategy. 11 9. The product. 14 10. The Price. 16 11. Channel of distribution. 17 12. Promotion. 17 13. Implementation / Future 18 14. References: 19 Additional reading: 20 15. Appendix. 21 Introduction. For the last several decades, Ifruitrop, based in Ivory Coast, has been a producer and exporter of tropical fruits. Using the effect of globalisation of taste and evolution of technologies, it exported its products in European and Middle Eastern markets. Until now it used an indirect channel of export, e.g. a middle man in foreign countries. However, it recently decided to internationalise through new channels. The stimulus to change the company’s strategy came from its CEO, who has found new opportunities in the European market. In addition, the home market is saturated and the company is reaching excess capacity, which cannot be sold through usual export channels nor on the home market. To assess whether or not they should “stay at home”...
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...A FINAL PROJECT REPORT ON “CONSUMER PERCEPTION TOWARDS ONLINE GROCERY STORES” SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR MASTER OF MANAGEMENT STUDIES TO UNIVERSITY OF MUMBAI BY RAINU TANVEER SINGH SPECIALIZATION: MARKETING ROLL NO. 40 Batch: 2010-2012 UNDER THE GUIDANCE OF PROF. ANNIE PILLAI Guru Nanak Institute of Management Studies and Research MATUNGA, MUMBAI – 400 019 Table of Content Chapter No. 1 2 3.1 3.1.2 3.2 3.3 3.3 3.4 4.1 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 Topic Executive Summary Literature Review Industry Introduction Models of E-commerce Online Shopping In India Online Grocery Shopping Indian Players in Online Grocery Shopping Company Introduction Hypothesis Research Objectives Scope of the research Limitations Research Design and Methodology Sample Design Sampling Technique Data Collection Tool Used Questionnaire Data Analysis Page No. 03 05 10 12 14 18 20 26 27 30 30 30 31 31 31 32 33 36 55 57 58 60 7.1 7.2 8.1 9.1 Observations Recommendations Conclusion Biography Page 2 CHAPTER 1 Page 3 1.1 Executive Summary Internet and Information technology have made tremendous contributions for business transformation witnessed nowadays all over the world. This has given birth to E commerce which encompasses several pre purchase and post purchase activities leading to exchange of products or service or information over electronic systems such as the internet and the other Telecommunication networks. Analysing the competitive...
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...y y y y y y y y y y y y y Company profile Vision, mission and objectives Marketing strategies plans and tactics Product range Market segmentation Target market Positioning SWOT analysis PEST analysis 4 P¶s of marketing CRM and CPM at Reliance fresh Innovative approaches and new age marketing Recommendations and suggestions I have been given an assignment to develop various marketing aspects of a company on my own which is not more than 5 yrs old therefore the company I have selected is Reliance Fresh which was incorporated on 30th Oct 2006 Reliance fresh Company overview: Reliance Fresh is the convenience store format which forms part of the retail business of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in excess of Rs 25000 crores in the next 4 years in their retail division. The company already has in excess of 560 reliance fresh outlets across the country. These stores sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products. A typical Reliance Fresh store is approximately 3000-4000 square feet and caters to a catchment area of 2±3 km. Reliance Fresh was the first foray into retailing by the $25 billion behemoth known as Reliance Industries Limited. There were three basic reasons for Reliance Industries Limited (RIL) choosing foods and vegetables for entering into retailing First, it wanted to go after the very core of the great Indian retail Opportunity...
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...Bakery House Business plan Business plan prepared by Chan Hwei Ling Bakery dessert house 19,Jalan bunga melati 16,taman Seraya 56100 Kuala Lumpur 014-9279310 Cecilia_hwei@hotmail.com Date prepared November 2010 Table of contents page 1.0 Executive summary 2.1 Business idea and unique selling point 3 2.2 Marketing plan 3 2.3 Market opportunity 3,4 2.4 Operation plan 4 2.5 Financial plan 4 2.0 Market Analysis 5, 6, 7 3.6 competitor 7 3.7 competitor analysis 7,8 3.8 product and service ...
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...Retail trade is one of the traditional businesses of Bangladesh. Its expansion is keeping pace with population growth and changes in consumption patterns, which are consistent with the growth of the economy. This expansion has not been structurally organized, because, until recently, retailing had never been perceived as an industry, but rather as an individual or family business entity with a very limited scope of organized expansion. Little to no market information is available on the retail sector, but secondary sources indicate that the size of the food retail sector in Bangladesh could be US$12-14 billion, and the number of retail grocery shops could be around 1 million. Retail is one of the biggest sources of employment (12 percent), and it contributed 13 percent (wholesale and retail trading) to Bangladesh’s GDP. Organized retail is booming and creating huge opportunity for enterprises. Retailers though sell other companies products work out their own marketing strategies fixing their own target market towards providing customer satisfaction separately. Retail stores irrespective of product line and relative prices emerge in all shape and sizes, such as Specialty stores, Department stores, Supermarkets, Superstore, Convenience stores, Discount stores and off- price stores. Current Market Scenario of Super Market: Superstores are set to boom in the country as the current market players are planning to open several hundred more outlets in the next few years...
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...step at a time slot selected by you. Imagine all the savings in terms of time, effort and money. You will also save your selves from battling traffic, finding parking, hopping from shop to shop till you get everything on your list, long queues at checkouts and carrying bulky bags etc. New startup like LocalBanya.com is helping us to realize this possibility of doing grocery shopping using their ecommerce portal. Mumbai-based LocalBanya, founded in 2011, handles a product portfolio that is 14,000 strong and growing every day. LocalBanya boasts of bringing to its consumer’s doorstep a myriad of products – groceries & staples, fruits & vegetables, beverages, household supplies, personal care products, dairy products, pastas, chocolates, cosmetics, baby products, OTC health care products & so much more! The company plans to extend operations to three cities out of several prospective operating territories -- including Delhi, Chennai, Ahmedabad and Pune by March 2015. LocalBanya holds down its inventory levels to a minimum by sourcing goods directly from wholesale markets and maintains an on-time delivery rate of 95% through efficient navigator-based route-planning. LocalBanya is now negotiating with agricultural cooperatives about the possibility of direct purchases and is contemplating plans of growing of organic fruit and other produce. In addition, it is planning to transport fresh meat and fish on a trial basis. Latest developments in Retail Market Ever increasing...
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...usually have water stains on the ground dirty. Therefore, customers need to spend more time to select merchandise on the crowded market. Compare with supermarket, the street is clean, hygienic and convenient for customer to choose their opinion. 1.1 Market Description and Product To be conducted to Hong Kong Supermarket & Department Stores choose Modern Business Style to strive the chain & efficiency logistics management to achieve small profits. The column is showed analysis high-end competitors major products of sells in Hong Kong: City’Super | Gourmet | Taste | Market Place by Jasons | ThreeSixty | * Fruits & Vegetables * Freshness seafood * Meats * International cuisine * Wines & sakes * Healthy Foods * Snacks | * Groceries * Universal cooked foods * Freshness seafood * Frozen foods * Wines & sakes * Fruits & Vegetables * Sushi | * Watson's Wine Cellar * Groceries * Freshness seafood * Universal cooked foods * In-store bakery bread * Sushi | * Frozen Foods * Fresh cooked foods * Breads * Roasts * Sushi * Organic fruits and vegetables * Buffet sold loose nuts * Universal cooked foods | * Organic Foods * Salad * Universal cooked foods * Sushi * Frozen Foods *...
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...An Co., want to expand its business into India; thus; we need a detail plan to make our penetration into India market. When we do analyze about the Indian cultural and analysis, we find the information that is general in nature, focusing on product categories. Therefore, we will perform the next to parts “Market Audit and Competitive market analysis” and “Preliminary marketing plan”. In part III, “Market Audit and Competitive market analysis”, the data generated in part III are used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry to the develop the final step, the action plan. This part concludes some evaluations of the products, the description of our market in India. Moreover, we also compare and contrast our “Van Tho” vegetable oil and the competition’s products. We also give some numerous data to easier forecast about this market. In part IV, “Preliminary marketing plan”, we will gather the information from Part I “Cultural analysis” to part III to develop a marketing plan for “Van Tho” vegetable oil in the our target market in India, Mumbai and New Delhi. We would point out the opportunities, threats, strengths, weaknesses to understand what we have and what we have to do next. We also provide the plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan. This paper can be a market...
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...http://en.wikipedia.org/wiki/Subway_(restaurant) Introduction Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,302 restaurants in 98 countries and territories as of September 10, 2011. Doctor's Associates, owners of Subway, was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant in New York. The name comes from the fact that Buck holds a PhD. Despite Subway marketing itself as a health-conscious restaurant, neither Subway nor Doctor's Associates are affiliated with nor endorsed by any medical organizations or doctors. SUBWAY in INDIA Operating from its main office located in Milford, Connecticut, the quick service restaurant chain has five regional centers to support its expanding international operations. The Asian centre has been growing at a rapid pace and India as a country occupies a pivotal spot on this expansion map. Subway Systems India Pvt Ltd opened its very first restaurant in 2001 in New Delhi and has swiftly grown its operations to 228 operating restaurants in 26 cities across India. Although it is a global brand with a menu that is relatively the same around the world, SUBWAY restaurant's takes great pride in honoring and respecting local traditions and food preferences and has earned a reputation for offering a healthier alternative...
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...Business Proposal The Frozen Factory “Frosted bites you can’t resist” In compliance with our Midterm Examination in MGT121: Fundamentals of Marketing Submitted by: Antonio, Jan Elise Castro, Maria Regina A. Lalu, Jessa Ann Submitted to: Professor Kristine S. Suin Date submitted: November 13, 2015 I. Executive Summary Introduction The Frozen Factory is the coolest new addiction in town. It is a frozen yogurt self-servicing retail establishment located in Makati City, Mator Manila, Philippines. The company planned to establish a strong market position in Makati, more specifically at the Greenbelt Shopping Mall, and capture the interest of those yogurt lovers from the middle to higher income marketers in the area. The Company The Frozen Factory is situated in the Philippines which is equally owned and managed by three owners; Ms. Eli Antonio, Ms. Ina Castro, and Ms. Jess Lalu or otherwise known as the AC&L Corporation. The company propose to hire employees, 50% of which could be working students, and a store manager with sufficient background and experience when it comes to running a store. Products and Services The Frozen Factory offers a wide range of yogurt bases along with over 30 fun toppings to try with. The yogurt bases and toppings are guaranteed to be fresh and fruity and what’s interesting is that it is zero-calorie but the flavoring would still capture even the young ones’ taste buds. The Frozen Factory will let...
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...discussed how it’s a good idea to spend your spare time dabbling in entrepreneurship: it fills your time with something that you choose (and thus you enjoy) and sets up a potential long-term revenue stream. I also discussed how I got a side business going myself. Since then, lots of readers have written to me, asking for ideas on how to start a simple side business. What follows is a list of 50 of those ideas that I’ve collected over the last year or so. Each of these ideas is very simple to start, and most can be done as a sole proprietorship at first (meaning you don’t have to file any legal documents to get started, though you will want to do that if it starts to take off). Most of these can be done at home in your spare time in your spare space, too. Ready? See if there are any ideas below that fit you well. If you find an idea, seek out a guide on how to get started in that area. Antique refurbishment This is a perfect side business for people who love antiquing. Take worn-out antiques home with you, invest the time and care needed to transform those old items into something amazing, then resell them at a profit. Auto detailing Have a meticulous eye for detail and love to get things gleaming clean? Auto detailing is probably a perfect side business for you. In essence, your job is to make cars sparkle inside and out – and many people...
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...12/18/2015 12/18/2015 Project International Business IBMS-1 Final Report Project International Business IBMS-1 Final Report Ahnaíssa Christiaans Esmay Zoontjes Jost Pannhausen Thomas Kodden Ahnaíssa Christiaans Esmay Zoontjes Jost Pannhausen Thomas Kodden || Project International Business IBMS-1 || Final Report Ahnaíssa Christiaans Esmay Zoontjes Jost Pannhausen Thomas Kodden Magdalena Sztych - de Vries Saxion University of Applied Sciences Enschede, The Netherlands 18 December 2015 Preface This assignment is written by four first year students of the IBMS course at Saxion Enschede. This final assignment will cover the overall recommendations and evaluation for the export plan of Albert Heijn supermarket stores to Austria. For this assessment we have overviewed the internal analysis and external analysis, the external analysis being the macro environment and meso environment. There was also the SWOT analysis with the confrontation-matrix. This all has been used to conclude the entry strategy and introduction plan. Ahnaíssa Christiaans, Esmay Zoontjes, Jost Pannhausen & Thomas Kodden December, 2015 Table of Contents Preface 1 ...
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