Sacramento Spray Paint Business Plan
EXECUTIVE SUMMARY
Sacramento Spray Paint is a small business venture located in Sacramento, California that provides unique and one of a kind artwork. Our focus is to reform society’s connection of spray painting to graffiti, tagging and other illegal activities. We are the only business in Sacramento that offers spray paint artwork. Sacramento Spray Paint is a general Partnership, owned and operated by Darcy Rosenthal and Tiffany Lau. We are currently seeking to expand our territory, team and business over the next 5 years
COMPANY DESCRIPTION
Company Description: Sacramento Spray Paint originated in 2013 by Darcy Rosenthal, she always had a passion for art and saw an artist in San Francisco making art from spray paint. She was determined to learn to talent for herself. Finally after 3 years of practicing she was ready to sell professionally, but vendor spots at fairs weren’t enough. She wanted to become a business. Tiffany, a friend who had supported her art and her venture since the beginning agreed to be her business partner, thus beginning Sacramento Spray Paint.
Ownership Structure: Sacramento Spray Paint is a general Partnership and originated in California. It is run by Darcy Rosenthal and Tiffany Lau, and they both have 50% ownership.
Mission Statement: To provide a different aspect of spray paint art, that many people consider graffiti. To create a one of a kind experience (watching the art being made) in an unbelievably short amount of time. And to sell unique, one of a kind artwork.
Goals and Objectives: Our goal is to make a name for ourselves and our art, and to become the icon for spray paint art in Sacramento. We want to reform the common link of spray paint to tagging or illegal activities. To become large enough to have “shows” at major events, not just vending. Eventually to branch out of Sacramento. And to create a one of a kind bond with our customers to maintain a loyal customer base.
MARKET ANALYSIS
Industry Overview: Currently we only have one painter (Darcy), but eventually we would like ti hire more painters and work multiple events. Within the next 2 years we project an 8% growth rate.
Target Market: The target market for Sacramento Spray Paint is fairly broad. We do not target anyone within an income bracket or a specific family size. We market to anyone within the Sacramento area. We mainly operate in downtown Sacramento or at large events. And we are determined to catch everyone’s eye with our unique artwork.

PRODUCT/SERVICE
Product/Service Description: Sacramento Spray Paint offers a wide array of artwork. We mainly create space-like pieces but we accept requests as well. Our painter is very well trained and can paint most popular requests such as the Golden Gate Bridge or the New York Skyline.
Pricing Structure: We mainly offer two different types of paintings. The first is what we like to call a “surprise painting”, the customer picks the colors they want and we control the rest, most often it is a space piece, but you won’t know what it is until it is finished. Those sell for about $15 a piece. The second is a request piece where the customers pick the colors and they scene they would like painted. Those sell for about $20 depending on the difficulty of the request.
MARKETING AND SALES
Marketing Plan: Currently Sacramento Spray Paint is known from word of mouth or seeing us at an event. Eventually we would like to advertise through social media sites and/or news ad.
Sales Plan: Currently all purchases are made by customers in-person. In the future we would like to set up our own website so customers can purchase already finished pieces online.
MANAGEMENT AND OPERATIONS
OPERATIONS
Staffing: Sacramento Spray Paint currently employs two people. The painter and the business manager. When we do expand our goal is to hire at least four more painters and a marketing team to set up events and/or advertisements and our web site.
Business Location: Sacramento Spray Paint is located in the heart of Downtown Sacramento. We do not yet have an office space, so our business is run from the comforts of our home. We have a table and a booth and the materials we need to set up at the events that we participate in, or at an allowed position in downtown. However as our business and our team grows we will eventually need to purchase a space and it will be located in the center of where our business is, Downtown Sacramento.