Free Essay

Business Plan

In: Business and Management

Submitted By braveheart75
Words 4245
Pages 17
Business Plan Outline - 23 Point Checklist For Success
If you’re looking for funding for a new or existing business, you need a business plan. Your business plan gives lenders and investors the information they need to determine whether or not they should consider your company.
Your business plan outline is the first step in organizing your thoughts. And, when you follow the outline below, you ensure your business plan is in the format that prompts investors and lenders to take action.
In the business plan outline below, you will see the ten (10) sections common to business plans, and the twenty-three (23) sub-sections you must complete. Also, to help you out, here is my proven business plan template, that allows you to quickly and easily complete all the sections of your business plan.

Section I – Executive Summary
1 – Executive Summary
The Executive Summary is the most important part of your business plan. Because if it doesn’t interest readers, they’ll never even get to the rest of your plan.
Start your Executive Summary with a brief and concise explanation of what your company does. Next, explain why your company is uniquely qualified to succeed. For example, does your management team have unique competencies? Do you have any patents? Are you the first mover in your market? Does a huge, unmet market opportunity exist? Etc.
Finally, include a synopsis of your financial projections in your Executive Summary. Specifically, include your expected revenues, expenses and profits for each of the next five years, how much funding you are seeking, and the key uses of these funds.
Section II – Company Overview
2 – Company Overview
The Company Overview section provides a brief history of your company.
Here you will answer questions such as when and how your organization was formed, what type of legal entity you are, and accomplishments to date.
Importantly, your past accomplishments are perhaps the best indicator of potential future success, so be sure to identify and include all key milestones your company has achieved to date.
Section III – Industry Analysis
Your Industry Analysis section has two sub-sections as follows:
3 – Market Overview
The Market Overview section discusses the size and characteristics of your market. For example, if you are a restaurant, you would include the size of the restaurant market, a brief discussion of sectors (e.g., fast food versus fine dining) and market trends.
4 – Relevant Market Size
The relevant market size is a much more specific calculation of your market size. It is the annual revenue your company could attain if it attained 100% market share. Your relevant market size is calculated by multiplying 1) the number of customers who might be interested in purchasing your products and/or services each year and 2) the amount these customers might be willing to spend, on an annual basis, on your products and/or services.
Section IV – Customer Analysis
Your Customer Analysis section has two sub-sections as follows:
5 – Target Customers
Your Target Customers section precisely identifies your current and/or intended customers. Include as much demographic data on your target customers as possible, such as their gender, age, salary, geography, marital status and education.
6 – Customer Needs
In this section of your business plan, specify why customers want or need your products and/or services. For example, do customers care most about speed, quality, location, reliability, comfort, price, value, etc.?
Section V – Competitive Analysis
Your Competitive Analysis section has three sub-sections as follows:
7 – Direct Competitors
Direct competitors are companies that fill the same customer need you fill with the same solution. For example, if you operate an Italian restaurant, other Italian restaurants would be direct competitors.
In this section of your business plan, outline who your direct competitors are, and their strengths and weaknesses.
8 – Indirect Competitors
Indirect competitors are companies that fill the same customer need you fill with a different solution. For example, if you operate an Italian restaurant, a French restaurant would be an indirect competitor.
In this section of your business plan, outline who your indirect competitors are, and their strengths and weaknesses.
9 – Competitive Advantages
Importantly, identify your Competitive Advantages in this section. Specifically, state what is it about your company that will allow you to effectively compete (and win) against both direct and indirect competitors.
Section VI – Marketing Plan
Your Marketing Plan section has four sub-sections as follows:
10 – Products & Services
Here is where you give the details of the products and/or services your company offers.
11 – Pricing
Detail your pricing here. In particular, discuss how your pricing relates to competition. For example, are you the premium brand? The low cost brand?
Discuss your expected branding based on your chosen pricing model.
12 – Promotions Plan
Your promotions plan details the tactics you will use to attract new customers. For example, you might choose radio advertising, or online pay-per-click ads, or press releases, and so on. In this section, detail each form of promotions you will use.
13 – Distribution Plan
Your Distribution Plan outlines the ways in which customers can buy from you. In many cases, they can only buy directly from you, perhaps at your physical location or web address. In other cases, you might have distributors or partners who sell your products or services. In such a case, detail this structure.
Section VII – Operations Plan
Your Operations Plan section has two sub-sections as follows:
14 – Key Operational Processes
Your Key Operational Processes are the daily functions your business must conduct. In this section, you will detail these functions. For example, will you maintain a Customer Service department? If so, what specific role will it fill?
By completing this section, you’ll get great clarity on the organization you hope to build.
15 – Milestones
In this section of your business plan, list the key milestones you hope to achieve in the future and the target dates for achieving them.
Here is where you set goals for specific and critical undertakings, such as when a new product will be created and launched, by when you plan to execute new partnerships, etc.
Section VIII – Management Team
Your Management Team section has three sub-sections as follows:
16 – Management Team Members
This section details the current members of your management team and their backgrounds.
17 – Management Team Gaps
Particularly if you’re a startup venture, you will have holes in your team; roles that you’d like to fill later. Identify such roles here, and the qualifications of the people you will seek later to fill them.
18 – Board Members
If you maintain a Board of Advisors or Board of Directors, detail your Board members and their bios in this section.
Section IX – Financial Plan
Your Financial Plan section has four sub-sections as follows:
19 – Revenue Model
As simple as it seems, this section of your business plan gives clarity on how you generate revenues. Do you sell products? Do you sell advertising space? Do you sell by-products, like data? Do you sell all of the above?
20 - Financial Highlights
Your full financial model (income statement, balance sheet and cash flow statement) belong in your Appendix, but in this section you’ll include the highlights. For instance, include your revenues, key expenses, and projected net income for the next five years.
21 – Funding Requirements/Use of Funds
If you are seeking funding for your company, detail the amount here, and importantly for what you will use the funds.
22 – Exit Strategy
Particularly if you are seeking equity funding, detail your expected exit strategy. The most likely exit strategy is to sell your company to a larger firm. If so, detail the types of firms that might be interested in purchasing you and why. List the specific names of potential acquirers if applicable.
Section X – Appendix
23 – Supporting Documentation
As mentioned above, your full financial model (income statement, balance sheet and cash flow statement) belong in your appendix.
Likewise, include any supporting documentation that will help convince readers your company will succeed. For example, include customer lists, awards, and patents received among others.
I hope this business plan outline has helped you organize your thoughts and answer the key questions needed to start and grow a successful business. While twenty-three sections seems like a lot, if you complete them one at a time, you can make progress and finish your entire plan quickly and effectively. Likewise, feel free to use my proven business plan template to complete your business plan.

n the US, a blue-collar worker is a working class person who performs manual labour. Blue-collar work may involve skilled or unskilled manufacturing, mining, sanitation, custodian work, oil field, construction, mechanical, maintenance, technical installation and many other types of physical work. Often something is physically being built or maintained.
In contrast, the white-collar worker typically performs work in an office environment and may involve sitting at a computer or desk. A third type of work is a service worker (pink collar) whose labor is related to customer interaction, entertainment, sales or other service oriented work. Many occupations blend blue, white and/or pink (service) industry categorizations.
Blue-collar work is often paid hourly wage-labor, although some professionals may be paid by the project or salaried. There is a wide range of payscales for such work depending upon field of specialty and experience.
A skilled worker is any worker who has special skill, training, knowledge, and (usually acquired) ability in their work. A skilled worker may have attended a college, university or technical school. Or, a skilled worker may have learned their skillson the job. Examples of skilled labor jobs include software development, paramedics, police officers, painters, craftsmen and women and accounting.

Unskilled work – Unskilled occupations are the least complex types of work. Jobs are unskilled when persons can usually learn to do them in 30 days or less.
Examples of unskilled jobs are:

* clerk/typist * surveillance system monitor * hand packer * circuit board assembler * restaurant dishwasher

Semi-skilled work – Semiskilled occupations are more complex than unskilled work and distinctly simpler than the more highly skilled types of jobs. They contain more variables and require more judgment than do unskilled occupations. Even though semiskilled occupations require more than 30 days to learn, the content of work activities in some semiskilled jobs may be little more than unskilled. Therefore, close attention must be paid to the actual complexities of the job in dealing with data, people, or objects and to the judgments required to do the work.
Examples of semi-skilled jobs are:

* chauffer * room service waiter * carpenter * nurse’s aide * administrative assistant

Skilled work – Skilled occupations are more complex and varied than unskilled and semiskilled occupations. They require more training time and often a higher educational attainment. Abstract thinking in specialized fields may be required.
Examples of skilled jobs are

* chemists * architechts * school band directors * physicians * attorneys * CEO of a business

Examples of Unskilled Labor?
Unskilled labor is usually those people who have little to no education beyond high school, few technical skills, and willing to work for low wages. Examples include farm laborers, grocery clerks, hotel maids, and general cleaners and sweepers as well as roustabouts, carnival workers (known as carnies), sanitation workers, warehouse work maintenance work, janitorial work, telemarketing, retail (mostly those who clean the dressing rooms because it takes skill and knowledge to sell in retail, particularly if you work on commission), some fast food positions, many low level security jobs, and some front line customer service positions.

10 Industries Most in Need of Skilled Workers

While the job market is making a recovery, it's still hard to find a job in many cities in America, especially for new college grads who have little experience. Yet not all industries have been hit hard by the recession. Many are hiring quite readily and a select few aren't able to find enough employees to fill available positions. For those just graduating from high school or considering potential college majors, a career in one of these 10 industries may give you some job security where other fields cannot. Read on to learn about some of America's most in-need industries and how you may just be able to start filling their need for skilled workers. 1. -------------------------------------------------
HEALTHCARE
-------------------------------------------------
As the U.S. population ages, more and more health care professionals are being needed to fill jobs in hospitals, health care facilities, and home care, yet in many places, there aren't enough qualified applicants to fill those jobs. The American Hospital Association has found that 89% of hospitals have openings for RNs that have remained unfilled, with many also unable to find enough pharmacists, radiology technicians, laboratory technologists, and maintenance staff. And the problem isn't going away: research suggests that over the next decade the U.S. will require an additional 103,900 nurses and 7,860 physical therapists a year to maintain the current standard of care. Healthcare is also seeing a drive for those in the upper levels of management, opening up a number of opportunities for those with degrees in business within the fields as well. While there has been a shortage of health workers for several years, many expect the trend to accelerate over the next decade as the need for health professionals increases without accordant gains in the supply of qualified workers. 2. -------------------------------------------------
ENERGY
-------------------------------------------------
Up to 40% of the individuals employed by U.S. utilities are expected to retire or leave by 2013, leaving a gaping hole in one of America's most essential industries. This retirement, paired with the drive for cleaner, more renewable energy sources, is creating a job market flush with opportunities for those who want to work in the industry. While many colleges are building programs to help train workers for these positions, it may not be enough to not only replace lost workers but also meet the need for new workers who will operate and install modern smart grad technologies. 3. -------------------------------------------------
MINING, OIL AND GAS EXTRACTION
-------------------------------------------------
While they might not be the most glamorous, these staples of American industry are doing quite well amid the economic downturn. Natural gas is having a boom in employment, so much so that some states asked for federal help in finding field workers additional living space because there simply isn't enough housing in communities to hold all the necessary workers. Oil and gas were one of only two industries to actually grow in size during the economic downturn, with tens of thousands of new jobs being added each year. One of the problems in finding qualified workers is new extraction technology, which often requires special training and skills that many older workers may not have. Training new workers to work with the often highly computerized mining and extraction industries will be key to sustaining their economic growth in the coming years, and those with the appropriate skills should see a wealth of job opportunities through 2018. 4. -------------------------------------------------
TECHNOLOGY
-------------------------------------------------
If the political hubbub over drawing more students into STEM fields hasn't been a big enough indicator of the lack of qualified professionals in the tech field, consider this: by 2018, jobs for software programmers are expected to rise 34%, computer systems analysts 20%, and even greater increases are expected in IT, with 27% of managers hoping to expand their IT departments by 20% or more. Yet at a time when jobs in the tech field are booming, fewer and fewer students are choosing a computer-related major. Many business owners are worried about being able to find enough technology-savvy workers to maintain growth over the coming decade. This makes careers in IT, computer science, and programming smart moves for job security and availability, as the Bureau of Labor Statistics estimates that one in 19 new jobs created will be in the IT profession. 5. -------------------------------------------------
ENGINEERING
-------------------------------------------------
If you want to have your pick of jobs when you graduate, consider a career in engineering. In a survey done by the Society for Human Resource Management, 88% of employers reported not being able to find enough qualified engineers to hire. Some reports suggest that this is because they're looking for very specific skill sets which American universities may be ill-equipped to prepare students with. But it's also the result of a complex set of problems that include many engineering grads not going into engineering work, reluctance to hire new graduates, and many engineering students returning to home countries to work after studying in the U.S. All of this combines to create an atmosphere where there simply aren't enough workers to fill engineering positions, especially in certain fields where specialized skills are required. 6. -------------------------------------------------
BIOTECH
-------------------------------------------------
Biotech is another great industry to get into if you want to be in big demand upon graduation. Medical research companies, pharmaceutical companies, and science start-ups are on a hiring binge, with a 40% jump in job openings for research-based jobs in the field expected from now until 2018. But in some fields, like molecular diagnostics for example, not being able to find specialized lab workers is putting great stress on the industry and driving wages higher as training programs struggle to produce more qualified grads. Some communities are even worried that a lack of qualified grads will drive away big biotech businesses or force them to hire foreign workers. The problem? The amount of students graduating with science and engineering degrees isn't growing as fast as the number of jobs that require them, an issue that becomes larger when you move into more specialized fields. Despite paying well ($65,775 on average) biotech is having a hard time drawing in students. For those who are undecided on a major, this industry is one to seriously consider both for job security and benefits. 7. -------------------------------------------------
SALES
-------------------------------------------------
In tough times, salespeople can be what stands between a business flourishing and floundering. While many salespeople have seen layoffs in the past year, that doesn't mean there aren't jobs out there. In fact, 72% of employers report not being able to find enough salespeople to fill available positions. Why the need? Companies want to bring in new clients and build revenue, both of which require those who can work in sales and get those deals going. According to CareerBuilder's mid-year job forecast, 22% of hiring managers said they'd be hiring more salespeople in the coming year, with an additional percentage interested in customer service and other support positions. 8. -------------------------------------------------
MANUFACTURING
-------------------------------------------------
Companies who can't find enough workers to keep factories operating smoothly are all over the news these days. In one notable case, a Siemens manager reported not being able to find enough skilled workers in the U.S. to operate a factory, a sentiment that has been echoed by numerous other industrial manufacturing businesses. Dennis Winslow, owner of a defense and aerospace manufacturing company said in a CNN Money report, "There are so many unemployed people in the country. But I can't find the skill sets that I need. I would hire tomorrow if I could." While factory jobs were once common in America, they seem to have lost their appeal, despite paying well and offering job opportunities when many other fields are laying off workers. The often high-tech and highly-skilled positions are remaining open all over the nation, sometimes for months at a time, as employers seek out qualified individuals or debate hiring those who will need to be trained at the expense of the employer. 9. -------------------------------------------------
CHILD CARE
-------------------------------------------------
Over the next decade, there are expected to be 532,100 new jobs created in child care as the industry grows and those in the field retire or move to another profession. Part of the driving force behind the growth is that many families are now having to have both parents work in order to make ends meet, requiring a greater number of child care workers to watch children while they're at work. Even in past years, the childcare industry has had a problem with finding and maintaining qualified workers, with many seriously restricting the number of children they would admit for daycare as a result. This poses a big problem for parents who often must be extremely competitive to get children into high-quality, certified childcare facilities. 10. CONSTRUCTION
While construction as a whole has slowed in most places in the U.S., those who practice a skilled trade like electricians, carpenters, plumbers, and welders are still in extremely high demand, with 68% of employers reporting a shortage of potential new hires. Many blame the shortage of workers on the gravitation of young people towards white collar jobs and the insistence of many parents that the all children go to college. In a survey by Manpower, it was found that a lack of skilled tradespeople was the No. 1 hiring challenge for the U.S. and five other leading industrialized countries around the world, making any number of skilled trade positions a good bet for those who don't want to invest in four years of college.
April 8th, 2012 written by Site Administrator * * *
Share this page with your friends
Labor and Wages
The type of job one does and the financial compensation he or she receives are very important in our society. Job type is linked to status as is wealth. While the type of job one performs is arguably more important status wise then wealth, both are important to Americans.
In the past we used to use other descriptions to classify workers. The terms blue collar orwhite collar employees were used to describe the type of vocation.
Blue Collar - Manual laborers
White Collar - Officer workers
Pink Collar - Jobs associated with women like nursing, secretarial, etc. This being a rather sexist term, is no longer used.
Today we classify our work roles into three categories called labor grades. The se labor grades are described below:
Skilled Labor - These are workers who have received specialized training to do their jobs. They have developed and honed a special skill and may or may not need to be licensed of certified by the state. Some examples of skilled labor are: carpenters, plumbers, electricians, business executives and managers, artisans, accountants, engineers, police, mechanics, etc. These may be blue or white collar workers.
Unskilled Labor - These are workers who have received no special training and have few specific skills. As our society has grown into an increasingly technological one, the members of this group have developed more and more skills. A mechanic, for example, used to be considered unskilled labor. Today that is no longer the case. Mechanics require a great deal of skill and training to work with today's modern engines. Examples of unskilled laborers are construction workers, sanitation and custodial workers, painters, factory assembly line workers, etc. These are blue collar workers.
Professionals - Arguably the elite of the labor grades, these are those workers who need an advanced degree to do their jobs. The three primary groups of professional are doctors, lawyers and teachers. These are white collar workers.
These labor grades are often said to be non competing labor grades because workers rarely move from one grade to another and do not compete salary wise with each other. There are reasons why they do not compete with each other. The cost of education and training may be a significant obstacle. They might lack the opportunity to make such a move and they might also have a lack of initiative. Theories of Wages and Salaries
There are two key theories that explain why salaries are the way they are in a particular field. These two theories are:
Traditional Theory of Wage Determination - In this theory the law of supply and demand dictates salary. These days programmers are in short supply and are in great demand thus they will command a higher salary. Likewise doctors and lawyers whose specialized skills people need command a high wage. If you looked at the bill my electrician gave me you would know he is in demand!
Theory of Negotiated Wages - Those employees who work in unions where the union negotiates salary on behalf of all workers fit into this theory. Since I am a teacher my salary is set by collective bargaining with my union. I may be the best teacher in the world sought after by many students and parents but it wouldn't matter.
-------------------------------------------------
White-collar worker
In many countries (like the United States, Australia or Canada), a white-collar worker is a person who performs professional, managerial, or administrative work. Typically, white-collar work is performed in an office or cubicle. Other types of work are those of a blue-collar worker, whose job requires manual labor and a pink-collar worker, whose labor is related to customer interaction, entertainment, sales, or other service oriented work. Many occupations blend blue, white and/or pink (service) industry categorizations.

The Highly Skilled Worker Occupation List for Applicants without Arranged Employment

* Restaurant and Food Service Managers * Primary Production Managers (Except Agriculture) * Professional Occupations in Business Services to Management * Insurance Adjusters and Claims Examiners * Biologists and Related Scientists * Architects * Specialist Physicians * General Practitioners and Family Physicians * Dentists * Pharmacists * Physiotherapists * Registered Nurses * Medical Radiation Technologists * Dental Hygienists & Dental Therapists * Licensed Practical Nurses * Psychologists * Social Workers * Chefs * Cooks * Contractors and Supervisors, Carpentry Trades * Contractors and Supervisors, Mechanic Trades * Electricians (Except Industrial & Power System) * Industrial Electricians * Plumbers * Welders & Related Machine Operators * Heavy-Duty Equipment Mechanics * Crane Operators * Drillers & Blasters - Surface Mining, Quarrying & Construction * Supervisors, Oil and Gas Drilling and Service

Similar Documents

Free Essay

Business Plan

...Trend Setters Hair Studio Hair and Beauty Salon Business Plan PAGE Start your own business plan » (/create_your_business_plan.php?link=create_top-b) BLACK FRIDAY SALE: Save 62% on the #1 Business Planning Software Sign Up Now (http://www.liveplan.com/?pm=LIVEPLAN12MONTH_62AB) 1 (executive_summary_fc.php) « PREVIOUS PAGE () NEXT PAGE » (COMPANY_SUMMARY_FC.PHP) 2 (company_summary_fc.php) 3 (products_and_services_fc.php) 4 (strategy_and_implementation_summary_fc.php) 5 (management_summary_fc.php) 6 (financial_plan_fc.php) 7 (appendix_fc.php) Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Our Motto: "The Trend Begins Here!" The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Curley Comb, co-owner with Roller Comb, Jr...

Words: 878 - Pages: 4

Free Essay

Business Plan

...BUSINESS PLAN OF NEW VENTURE 1.What is a Busines Plan? * A written document that serves as a blueprint and guide for a proposed business project that one intends to undertake; 2. What are the purposes of a Business Plan? * To allow the entrepreneurs to view and evaluate the proposed business venture in an objective, critical and practical manner; * To analyse and evaluate the viability of a proposed venture * As a guideline for managing the business * To allocate business resources effectively * To convince relevant parties of the investmet potential of the project 3. Components of a Business Plan What comprises of a Business Plan of a Proposed Business: It consists of the following sections: 1. Introduction 2. Purpose 3. Company background 4. Owner/Partners background 5. Location of the business 6. Administratiove plan 7. Marketing plan 8. Operations plan 9. Financial plan 10. Conclusion 1. INTRODUCTION SECTION includes: a. Name of the company b. Nature of business c. Industry profile d. Location of the business e. Date of business commencement f. Factors in selecting the proposed business g. Future prospects of the business 2. PURPOSE Every Business Plan is prepared with a particular purpose. Or as a guide for the entrepreneur to manage the business. Eg. This business plan is prepared by Riverside Thai Food Restaurant as a guideline for managing the proposed...

Words: 1149 - Pages: 5

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing them, you can test them and...

Words: 921 - Pages: 4

Premium Essay

Business Plan

...A good business plan business planning is well expressed as a general evaluation of an investor’s financial state is it current or an analysis to the future. These decisions can be based on individual or group that is looking for an expansion or establishing of a business that is already existing. Since funds play a greater role in the expansion, good steps on the way to handle the available funds are essential. Shan company will engage in a stiff competition if it plans to go overseas, the slope of this competition will generally depend on the available financial aid and the overall expenditure to keep the firm’s survival in the long run, these decisions play a greater role in the clinching of the ever available market in the states. The use of cash flows, current variables that are already known and asset values can be well applied in the process of building a strong financial decision. In the process of determining future certainty, many businesses tend to rely on the extrapolated asset values; this will tend to determine if the business has funds to sustain it in the long run. Through a comprehensive status many businesses can end up evading financial obligations, this will help in the generation of profits and maintain a positive pillar in its solvent status. There are various ways that a company can increase its overall revenue.  The most common way for a public performing company is through shares or in the form of stock and bonds.  Bonds allow a company to take loans...

Words: 2163 - Pages: 9

Premium Essay

Business Plan

...Business Plan Projects The Royal Project Foundation is aimed to promote agricultural production on the highlands in order to reduce opium production and help developing overall welfare of the highland communities. As parts of the Royal Project Foundation’s work, new processed food products are continuously developed from raw materials and ingredients produced by farmers and hill tribes to help distribute excess supplies to and increase demands of agricultural products in the market. With assistant from professors and experts from various universities and private sectors, by-products / processed products are researched and produced with high-quality standard as well as safety concern for consumers, and according to safety and standards of the Thai FDA regulations. With the brand of the Royal Project, it already has competitive advantage over competitors. However, these products have still not yet formulated any business plan and the stories have not been communicated widely enough to end-consumers. Also, it is essential to guarantee to the farmers the production volume in order for them to plan the agricultural production in advance (usually a year ahead). With the business plan, it would give a clear direction for any future decision making on these products. The required business plan should involve the areas from Product Design, Feasibility Studies, Costing & Financial Projection, Launch Plan and Implementations. The followings are the products for BBA students to select...

Words: 325 - Pages: 2

Premium Essay

Business Plan

...Business Plan Carlos Islas Jesica Islas Partners Islas 314 Inc 73 Jackson St Suite 3N Yonkers, NY 10701 347-645-9001 914-751-8342 Islas314inc@hotmail.com I. Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 6 V. Marketing Plan 7 VI. Management and Organization 10 VII.Personal Financial Statement 11 VIII.Startup Expenses and Capitalization 13 IX. Appendices 15 II. Executive Summary Islas 314 Inc is a construction company. Our product or service will be remodeling houses or business, fixing small damages in apartments or elsewhere, and constructing houses or apartments from scratch. Our customers will basically be all homeowners, or business owners or even landlords. In a near future we are planning to apply to get into the city system, so we could be one of their construction contacts, and have periodical jobs with the public business. This will help us to maintain a good reputation among other private clients. The owners are Mr. Carlos Islas and his daughter Ms. Jesica Islas, the both share the same amount of responsibilities in different aspects of the business. Due to the seniority the one that has more power in the company is Mr. Carlos Islas, but he is not able to take financial decisions without having Ms. Islas approval. Every year the numbers of small construction companies are declining...

Words: 2460 - Pages: 10

Premium Essay

Business Plan

...BUSINESS DEVELOPMENT PLAN 2014 Arrivals Check: * All reservations from now until the end of the year checked before the end of February * All cancelled booking entered into new tab in database document * Ongoing arrivals check programme to be implemented from March 2014 in the most time effective manner Current Database: * 800 contact details from guests who stayed Nov 2012 – March 2013 * 200 contact email addresses from website * 800 contact details from guests who stayed Nov 2013 – February 2014 Database Targets: * Continue to put all check out bookings on to the database * Start a separate tab for cancelled bookings * 2000 additional contact details from guests who stayed May – Sept 2013 by end of March 2014 DETAILS | WHO | BY | Build a leisure database of approx. 2000 contacts | All reception team | 31 March 2014 | Build a business database of approx. 1000 contacts | All reception team | 31 March 2014 | Adding to database | All reception team | Ongoing | USING THE DATABASE: * Need to be able to edit contacts lists to avoid sending duplicate emails to contact emails * Need to be able to create lists based on segment (based on booking source) * Need to be able to gather information from database e.g. pre-paid vs. standard bookings, through our own website or OTA, length of stay etc * Market separately to cancelled bookings * Sending out a bi-annual newsletter Marketing Targets Spring...

Words: 534 - Pages: 3

Premium Essay

Business Plan

...Business Plan Background Jane and John had a good idea, a good sense of their market, and a good location. They were great salespeople, and yet they were not making a profit. The reason was that they did not plan their business all the way through. When you are serious about your business or when a lot of money of your own or someone else's is at stake, creating a business plan is perhaps the most critical activity you can undertake. The plan is important, but what is even more important is the understanding you get from the planning process. The following pages will help you understand the thinking behind business plans and how to make and present your own. A business plan is a document designed to detail the major characteristics of a firm--its product or service, its industry, its market, its manner of operating (production, marketing, management), and its financial outcomes with an emphasis on the firm's present and future. There are two circumstances under which creating a business plan is absolutely necessary. One is when outsiders expect it. This is called external legitimacy. Creating a business plan is the acknowledged best way to build external legitimacy for your firm. When you are seeking outside support--whether financial or expert--you do a business plan to signal your professionalism and how serious you are about the business. Investors, whether they are venture capitalists, informal investors (called angels), bankers, or your two great aunts, are going to expect...

Words: 10997 - Pages: 44

Premium Essay

Business Plan

...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...

Words: 1058 - Pages: 5

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Written by Pete Kennedy Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing...

Words: 925 - Pages: 4

Free Essay

Business Plan

...Business Plan Of https://www.facebook.com/help4rhire Section 1 Aditya R DM16102 Ferzaad DM16117 Rashmica R DM16134 Sindhoora S DM16146 Sruthi V DM16150 Acknowledgment Our sincere gratitude goes to Dr. K. Pelly Periasamy and Mr. N. Anerudh for guiding us with valuable information and comments, and helping us make a sound business development plan. We would also like to thank everyone who has directly or indirectly supported us in completing our business development plan. 2 EXECUTIVE SUMMARY Help4Hire is an internet--enabled startup services provider which aims to service the housekeeping needs of the IT crowd in Chennai. This venture will be a partnership amongst Aditya.R, Ferzaad.M, Rashmica.R, Sindhoora.S & Sruthi V.Ramanan. The domain name help4hire.in will also be registered online to facilitate our business. The total capital investment would be 20, 00,000 with 25% equity and 75% debt. The main moto of our service would to provide professional, top-notch quality services at a reasonable price and gain customers’ trust. We aim to reach a client-base of 100 at the end of our first year of operation. Our Major focus will be on the affluent, upper-middle-class, dualincome, and IT employee households. The company will be based in Chennai. We will be providing a range of services with a tariff for each basic package. In case the requirement is different, we will provide a flexi-tariff to suit the needs of the client...

Words: 3508 - Pages: 15

Free Essay

Business Plan

...Business Plan for a Physical Therapy Clinic Benita Hodgson HCA 311: Health Care Financing & Information Systems Instructor: Garlyn Lewis March 17, 2012 Table of Contents 1) Executive Summary 3 2) Services and Equipment 4 3) Organizational Structure 6 4) Marketing Plan 7 5) Financial Analysis 8 6) Summary 11 Business Plan for a Physical Therapy Clinic Executive Summary Living Well Physical Therapy clinic is a privately owned business with one owner. The owner has a four year degree in healthcare specializing in physical therapy rehabilitation services. The clinic has been in operation for approximately 3 years in a small building located downtown in Fayetteville North Carolina. The business has outgrown the current space and is in need of an upgrade to a bigger building, new equipment, and more therapists...

Words: 1774 - Pages: 8

Premium Essay

Business Growth Plan

...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion due...

Words: 2618 - Pages: 11

Free Essay

Business Plan Document

...TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?) Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING →...

Words: 420 - Pages: 2

Premium Essay

Business Plan Guide Template

...Assignment 2 – Business Plan (35%) Purpose The purpose of this assignment is to apply franchising and small business knowledge to develop a business plan for a new franchise outlet for a franchise business. In either case, the business is to be started from scratch. Topic / Task You are required to produce a business plan for a start-up outlet of a franchise chain you would like to operate. Students CANNOT base their business plan on a pre-existing franchise (i.e., one which has been or is currently in operation). Students must understand that the business plan is for a franchise outlet as opposed to an independent new business. Several sample business plans from which you may draw ideas have been provided in the “assessment tab”. These Business Plans are considered exemplar plans. Please view as they may assist you in terms of structure and expectations. Please DO NOT copy any of the plans as they are recorded through the SafeAssign submission point and as such any plagiarism based on these plans or those available on the Internet will be detected. In addition, there are a number of resources available and identified (including useful websites and video clips) for students in Topic 2 (Activity 3). You should also draw upon the business planning resources available online at www.business.gov.au plus those available from other government agencies, associations and major banks. Referencing and Collaboration Referencing is expected. Assignments will be uploaded...

Words: 1046 - Pages: 5