Premium Essay

Business Plan

In:

Submitted By Royalpauline
Words 534
Pages 3
BUSINESS DEVELOPMENT PLAN 2014

Arrivals Check:

* All reservations from now until the end of the year checked before the end of February * All cancelled booking entered into new tab in database document * Ongoing arrivals check programme to be implemented from March 2014 in the most time effective manner

Current Database:

* 800 contact details from guests who stayed Nov 2012 – March 2013 * 200 contact email addresses from website * 800 contact details from guests who stayed Nov 2013 – February 2014

Database Targets:

* Continue to put all check out bookings on to the database * Start a separate tab for cancelled bookings * 2000 additional contact details from guests who stayed May – Sept 2013 by end of March 2014

DETAILS | WHO | BY | Build a leisure database of approx. 2000 contacts | All reception team | 31 March 2014 | Build a business database of approx. 1000 contacts | All reception team | 31 March 2014 | Adding to database | All reception team | Ongoing |

USING THE DATABASE:

* Need to be able to edit contacts lists to avoid sending duplicate emails to contact emails * Need to be able to create lists based on segment (based on booking source) * Need to be able to gather information from database e.g. pre-paid vs. standard bookings, through our own website or OTA, length of stay etc * Market separately to cancelled bookings * Sending out a bi-annual newsletter

Marketing Targets Spring 2014:

DETAILS | WHO | BY | Leisure Questionnaire through Survey Monkey – reward by draw for overnight stay in Signature Room with Champagne ???? | Nora & Pauline | * Ideas for questions by Tues 11 Feb * Final questions by Wed 19 Feb * Design survey by Fri 21 Feb * Isaac to design and provide ezine by Fri 21 Feb * Send out on agreed best date at end Feb 2014 | Business

Similar Documents

Free Essay

Business Plan

...Trend Setters Hair Studio Hair and Beauty Salon Business Plan PAGE Start your own business plan » (/create_your_business_plan.php?link=create_top-b) BLACK FRIDAY SALE: Save 62% on the #1 Business Planning Software Sign Up Now (http://www.liveplan.com/?pm=LIVEPLAN12MONTH_62AB) 1 (executive_summary_fc.php) « PREVIOUS PAGE () NEXT PAGE » (COMPANY_SUMMARY_FC.PHP) 2 (company_summary_fc.php) 3 (products_and_services_fc.php) 4 (strategy_and_implementation_summary_fc.php) 5 (management_summary_fc.php) 6 (financial_plan_fc.php) 7 (appendix_fc.php) Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Our Motto: "The Trend Begins Here!" The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Curley Comb, co-owner with Roller Comb, Jr...

Words: 878 - Pages: 4

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing them, you can test them and...

Words: 921 - Pages: 4

Free Essay

Business Plan

...BUSINESS PLAN OF NEW VENTURE 1.What is a Busines Plan? * A written document that serves as a blueprint and guide for a proposed business project that one intends to undertake; 2. What are the purposes of a Business Plan? * To allow the entrepreneurs to view and evaluate the proposed business venture in an objective, critical and practical manner; * To analyse and evaluate the viability of a proposed venture * As a guideline for managing the business * To allocate business resources effectively * To convince relevant parties of the investmet potential of the project 3. Components of a Business Plan What comprises of a Business Plan of a Proposed Business: It consists of the following sections: 1. Introduction 2. Purpose 3. Company background 4. Owner/Partners background 5. Location of the business 6. Administratiove plan 7. Marketing plan 8. Operations plan 9. Financial plan 10. Conclusion 1. INTRODUCTION SECTION includes: a. Name of the company b. Nature of business c. Industry profile d. Location of the business e. Date of business commencement f. Factors in selecting the proposed business g. Future prospects of the business 2. PURPOSE Every Business Plan is prepared with a particular purpose. Or as a guide for the entrepreneur to manage the business. Eg. This business plan is prepared by Riverside Thai Food Restaurant as a guideline for managing the proposed...

Words: 1149 - Pages: 5

Premium Essay

Business Plan

...A good business plan business planning is well expressed as a general evaluation of an investor’s financial state is it current or an analysis to the future. These decisions can be based on individual or group that is looking for an expansion or establishing of a business that is already existing. Since funds play a greater role in the expansion, good steps on the way to handle the available funds are essential. Shan company will engage in a stiff competition if it plans to go overseas, the slope of this competition will generally depend on the available financial aid and the overall expenditure to keep the firm’s survival in the long run, these decisions play a greater role in the clinching of the ever available market in the states. The use of cash flows, current variables that are already known and asset values can be well applied in the process of building a strong financial decision. In the process of determining future certainty, many businesses tend to rely on the extrapolated asset values; this will tend to determine if the business has funds to sustain it in the long run. Through a comprehensive status many businesses can end up evading financial obligations, this will help in the generation of profits and maintain a positive pillar in its solvent status. There are various ways that a company can increase its overall revenue.  The most common way for a public performing company is through shares or in the form of stock and bonds.  Bonds allow a company to take loans...

Words: 2163 - Pages: 9

Premium Essay

Business Plan

...Business Plan Projects The Royal Project Foundation is aimed to promote agricultural production on the highlands in order to reduce opium production and help developing overall welfare of the highland communities. As parts of the Royal Project Foundation’s work, new processed food products are continuously developed from raw materials and ingredients produced by farmers and hill tribes to help distribute excess supplies to and increase demands of agricultural products in the market. With assistant from professors and experts from various universities and private sectors, by-products / processed products are researched and produced with high-quality standard as well as safety concern for consumers, and according to safety and standards of the Thai FDA regulations. With the brand of the Royal Project, it already has competitive advantage over competitors. However, these products have still not yet formulated any business plan and the stories have not been communicated widely enough to end-consumers. Also, it is essential to guarantee to the farmers the production volume in order for them to plan the agricultural production in advance (usually a year ahead). With the business plan, it would give a clear direction for any future decision making on these products. The required business plan should involve the areas from Product Design, Feasibility Studies, Costing & Financial Projection, Launch Plan and Implementations. The followings are the products for BBA students to select...

Words: 325 - Pages: 2

Premium Essay

Business Plan

...Business Plan Carlos Islas Jesica Islas Partners Islas 314 Inc 73 Jackson St Suite 3N Yonkers, NY 10701 347-645-9001 914-751-8342 Islas314inc@hotmail.com I. Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 6 V. Marketing Plan 7 VI. Management and Organization 10 VII.Personal Financial Statement 11 VIII.Startup Expenses and Capitalization 13 IX. Appendices 15 II. Executive Summary Islas 314 Inc is a construction company. Our product or service will be remodeling houses or business, fixing small damages in apartments or elsewhere, and constructing houses or apartments from scratch. Our customers will basically be all homeowners, or business owners or even landlords. In a near future we are planning to apply to get into the city system, so we could be one of their construction contacts, and have periodical jobs with the public business. This will help us to maintain a good reputation among other private clients. The owners are Mr. Carlos Islas and his daughter Ms. Jesica Islas, the both share the same amount of responsibilities in different aspects of the business. Due to the seniority the one that has more power in the company is Mr. Carlos Islas, but he is not able to take financial decisions without having Ms. Islas approval. Every year the numbers of small construction companies are declining...

Words: 2460 - Pages: 10

Premium Essay

Business Plan

...Business Plan Background Jane and John had a good idea, a good sense of their market, and a good location. They were great salespeople, and yet they were not making a profit. The reason was that they did not plan their business all the way through. When you are serious about your business or when a lot of money of your own or someone else's is at stake, creating a business plan is perhaps the most critical activity you can undertake. The plan is important, but what is even more important is the understanding you get from the planning process. The following pages will help you understand the thinking behind business plans and how to make and present your own. A business plan is a document designed to detail the major characteristics of a firm--its product or service, its industry, its market, its manner of operating (production, marketing, management), and its financial outcomes with an emphasis on the firm's present and future. There are two circumstances under which creating a business plan is absolutely necessary. One is when outsiders expect it. This is called external legitimacy. Creating a business plan is the acknowledged best way to build external legitimacy for your firm. When you are seeking outside support--whether financial or expert--you do a business plan to signal your professionalism and how serious you are about the business. Investors, whether they are venture capitalists, informal investors (called angels), bankers, or your two great aunts, are going to expect...

Words: 10997 - Pages: 44

Premium Essay

Business Plan

...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...

Words: 1058 - Pages: 5

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Written by Pete Kennedy Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing...

Words: 925 - Pages: 4

Free Essay

Business Plan

...Business Plan for a Physical Therapy Clinic Benita Hodgson HCA 311: Health Care Financing & Information Systems Instructor: Garlyn Lewis March 17, 2012 Table of Contents 1) Executive Summary 3 2) Services and Equipment 4 3) Organizational Structure 6 4) Marketing Plan 7 5) Financial Analysis 8 6) Summary 11 Business Plan for a Physical Therapy Clinic Executive Summary Living Well Physical Therapy clinic is a privately owned business with one owner. The owner has a four year degree in healthcare specializing in physical therapy rehabilitation services. The clinic has been in operation for approximately 3 years in a small building located downtown in Fayetteville North Carolina. The business has outgrown the current space and is in need of an upgrade to a bigger building, new equipment, and more therapists...

Words: 1774 - Pages: 8

Free Essay

Business Plan

...Business Plan Of https://www.facebook.com/help4rhire Section 1 Aditya R DM16102 Ferzaad DM16117 Rashmica R DM16134 Sindhoora S DM16146 Sruthi V DM16150 Acknowledgment Our sincere gratitude goes to Dr. K. Pelly Periasamy and Mr. N. Anerudh for guiding us with valuable information and comments, and helping us make a sound business development plan. We would also like to thank everyone who has directly or indirectly supported us in completing our business development plan. 2 EXECUTIVE SUMMARY Help4Hire is an internet--enabled startup services provider which aims to service the housekeeping needs of the IT crowd in Chennai. This venture will be a partnership amongst Aditya.R, Ferzaad.M, Rashmica.R, Sindhoora.S & Sruthi V.Ramanan. The domain name help4hire.in will also be registered online to facilitate our business. The total capital investment would be 20, 00,000 with 25% equity and 75% debt. The main moto of our service would to provide professional, top-notch quality services at a reasonable price and gain customers’ trust. We aim to reach a client-base of 100 at the end of our first year of operation. Our Major focus will be on the affluent, upper-middle-class, dualincome, and IT employee households. The company will be based in Chennai. We will be providing a range of services with a tariff for each basic package. In case the requirement is different, we will provide a flexi-tariff to suit the needs of the client...

Words: 3508 - Pages: 15

Premium Essay

Business Growth Plan

...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion due...

Words: 2618 - Pages: 11

Free Essay

Business Plan Document

...TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?) Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING →...

Words: 420 - Pages: 2

Premium Essay

Business Plan Guide Template

...Assignment 2 – Business Plan (35%) Purpose The purpose of this assignment is to apply franchising and small business knowledge to develop a business plan for a new franchise outlet for a franchise business. In either case, the business is to be started from scratch. Topic / Task You are required to produce a business plan for a start-up outlet of a franchise chain you would like to operate. Students CANNOT base their business plan on a pre-existing franchise (i.e., one which has been or is currently in operation). Students must understand that the business plan is for a franchise outlet as opposed to an independent new business. Several sample business plans from which you may draw ideas have been provided in the “assessment tab”. These Business Plans are considered exemplar plans. Please view as they may assist you in terms of structure and expectations. Please DO NOT copy any of the plans as they are recorded through the SafeAssign submission point and as such any plagiarism based on these plans or those available on the Internet will be detected. In addition, there are a number of resources available and identified (including useful websites and video clips) for students in Topic 2 (Activity 3). You should also draw upon the business planning resources available online at www.business.gov.au plus those available from other government agencies, associations and major banks. Referencing and Collaboration Referencing is expected. Assignments will be uploaded...

Words: 1046 - Pages: 5

Free Essay

How to Write a Business Plan

...Business planning is essential for the success of any business. A business plan provides direction, keeps you on track and is usually a requirement when you seek finance. Read Why do I need a business plan to find out how writing a business plan can assist your business. Once you've read Before starting a business plan and conducted research into the feasibility of your new business you're ready to write your plan. We have a number of free templates and downloads to help you get started. This section is based on our free business template and guide and steps through the various areas and information you need to include in your business plan. Your business plan may vary from this depending on the type and structure of your business. Tips when writing your business plan When writing your business plan and before you start using it, consider the following: Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete your plan. By having the right information to hand you also can be more accurate in your forecasts and analysis. Determine who the plan is for - Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, what are they interested in? Although don't assume they are just interested in the finance part of your business. They will...

Words: 896 - Pages: 4