Coffee Express

Table of Contents

1. Executive Summary
Mission statement- our mission is to inspire and nurture the human spirit and knowledge, with fast, friendly and personalized service. One person, one cup, and one culture.

2. Situation analysis
Coffee Express just opened its doors for business. We differentiate from others more traditional cafes because they have giving us the ability to effectively compete on the beverage and pastry side of the business with already established competition. Sales are brisk and in line with projections.
The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses of Coffee Express.
Coffee Express has a valuable inventory of strengths that will help it succeed. These strengths include: a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market need. Strengths are valuable, but it is also important to realize the weaknesses Coffee Express must address. These weaknesses include: a dependence on quickly changing technology, and the cost factor associated with keeping state-of-the art computer hardware.
Coffee Express strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, a growing population of daily Internet users, and the growing social bonds fostered by the new Internet communities. Threats that Coffee Express should be aware of include, the rapidly falling cost of Internet access, and emerging local competitors.
Our strengths are knowledgeable and friendly staff. We've gone to great lengths at Coffee Express to find people with a passion for teaching and sharing their Internet experiences. Our staff is both knowledgeable and eager to please. State-of-the art equipment. Part of the Coffee Express experience includes access to state-of-the-art computer equipment. Our