Free Essay

Business Plan

In: Business and Management

Submitted By adityaseshan
Words 3508
Pages 15
Business Plan
Of

https://www.facebook.com/help4rhire

Section 1

Aditya R

DM16102

Ferzaad

DM16117

Rashmica R

DM16134

Sindhoora S

DM16146

Sruthi V

DM16150

Acknowledgment

Our sincere gratitude goes to Dr. K. Pelly Periasamy and Mr. N. Anerudh for guiding us with valuable information and comments, and helping us make a sound business development plan.
We would also like to thank everyone who has directly or indirectly supported us in completing our business development plan.

2

EXECUTIVE SUMMARY

Help4Hire is an internet--enabled startup services provider which aims to service the housekeeping needs of the IT crowd in Chennai. This venture will be a partnership amongst
Aditya.R, Ferzaad.M, Rashmica.R, Sindhoora.S & Sruthi V.Ramanan. The domain name help4hire.in will also be registered online to facilitate our business. The total capital investment would be 20, 00,000 with 25% equity and 75% debt.
The main moto of our service would to provide professional, top-notch quality services at a reasonable price and gain customers’ trust. We aim to reach a client-base of 100 at the end of our first year of operation. Our Major focus will be on the affluent, upper-middle-class, dualincome, and IT employee households. The company will be based in Chennai.
We will be providing a range of services with a tariff for each basic package. In case the requirement is different, we will provide a flexi-tariff to suit the needs of the client. Since this market has not been tapped much, we expect to reap good returns and make this an organized segment. Also we propose to attract clients from commercial quarters like event management firms, clubs, schools, colleges etc. in the long run.
By using emerging technologies and employing skilled workers, we aim to capture the market in Chennai and later expand to other metros. Within the next five years, it is the objective of the company to establish itself a market leader in this segment in the country.

3

Contents
EXECUTIVE SUMMARY ................................................................................................. 3
GENERAL COMPANY DESCRIPTION........................................................................... 6
1.1 Background of the Business .................................................................................. 6
1.2. Basic Philosophy ................................................................................................... 7
1.2.1 Vision ............................................................................................................... 7
1.2.2 Mission............................................................................................................. 7
1.2.3 Objectives ........................................................................................................ 7
1.3 Legal Structure ....................................................................................................... 7
BUSINESS ENVIRONMENT ANALYSIS ........................................................................ 8
2.1 Industry Analysis – Porter’s Five Forces ................................................................ 8
2.2 SWOT Analysis ...................................................................................................... 9
SERVICES .................................................................................................................... 11
3.1 Residential Services: ........................................................................................... 11
3.2 Commercial Services: .......................................................................................... 11
MARKETING PLAN....................................................................................................... 12
4.1 Primary Research - Survey .................................................................................. 12
4.2 Target Market ....................................................................................................... 12
4

4.2.1 Geographical ................................................................................................. 12
4.2.2 Demographic ................................................................................................. 12
4.3 Positioning ........................................................................................................... 13
4.4 Marketing Strategy ............................................................................................... 13
4.5 Promotions ........................................................................................................... 14
OPERATING PLAN ....................................................................................................... 15
5.1 Quality Management ............................................................................................ 15
5.1.1 Security and Legal compliance ...................................................................... 16
5.1.2 Hiring ............................................................................................................. 16
5.1.3 Safety and security ........................................................................................ 17
5.1.4 Training .......................................................................................................... 17
5.2 Process of Delivery .............................................................................................. 17
5.3 Human Resource Plan and Job Design. .............................................................. 19
FINANCIAL PLAN ......................................................................................................... 20
6.1 Capital Structure .................................................................................................. 20
6.2 Capital Expenses ................................................................................................. 20
FUTURE PLAN ............................................................................................................. 22
REFERENCES .............................................................................................................. 23

5

GENERAL COMPANY DESCRIPTION
1.1 Background of the Business
‘Help4hire’ is a startup company in the services industry which provides manpower for all sorts of domestic cleaning purposes. Our company strives to cater to the needs of the urban population of Chennai. Our primary focus will be in the fields of house cleaning, gardening, plumbing and electrical services. We would also be providing services on demand like window cleaning, carpet and upholstery cleaning, furniture dusting, restroom sanitation and other interior cleaning services. We also plan to expand it further by adding cooking, child-care, and event management to our portfolio.
People in cities spend less time at home and more time in office. The urban population of
Chennai is growing rapidly because of all the Information Technology services companies setting shop. This creates a big demand for housekeeping services as these IT professionals are high on cash but low on time. The trend of nuclear family is also spreading in city areas. For these reasons, working people are finding it difficult to manage time between household chores and working life. With this in mind, Help4hire will seek to help those who are in need of male/female helpers/helpers, who can assist them with their domestic household chores.
Our philosophy is “Start small and Aim big”. We plan to provide localized services in different areas of Chennai, starting with the IT hub in Old Mahabalipuram Road and then moving to neighboring areas. By providing best-in-class-service, we hope to rope in loyal customers and through their referrals we hope to grow into a household name in the near future.

6

1.2. Basic Philosophy
1.2.1 Vision
“To service the needs of clientele through professional, first-class quality service and convenient timings and to become a top class service provider to households in India”
1.2.2 Mission
Provide excellent professional and quality cleaning services in Chennai city & steadily expand the services to the suburban areas and other nearby towns. To create a highly skilled, motivated & dedicated workforce with high level of integrity and values, so as to attain complete customer satisfaction
1.2.3 Objectives


To reach a client-base of 100 at the end of first year of operation.



To provide timely service at a very reasonable price.



To employ quality manpower.



To employ latest technology wherever possible so as to provide quality service, and reduce cost.



To achieve customer satisfaction through customer oriented services and regular feedback. 1.3 Legal Structure
We propose to register the name Help4hire Pvt. Ltd. in accordance with the Companies act 2013. This startup is a partnership amongst Aditya R, Ferzaad, Rashmica R, Sindhoora S and
Sruthi V. Help4hire is incorporated. Hence the business name will be protected in India. The domain name Help4hire.in will also be registered to facilitate our business online.
7

BUSINESS ENVIRONMENT ANALYSIS
2.1 Industry Analysis – Porter’s Five Forces
The cleaning services industry is a fragmented one in India. It is mostly comprised of small startups and companies. As such there are few barriers to entry in this sector since the startup costs are low and experience required is little. Also, the awareness about such services being provided is less. So, the key for our venture to succeed lies in the marketing and awareness creation. As far as India is concerned, people employed as domestic help are not considered to be gainfully employed as they are a part of the unorganized sector. Hence, the services provided by these people go unnoticed and unrecorded. With the creation of companies such as Help4hire, an attempt is made at organizing this sector and the earnings of the people employed can contribute to the GDP and improve the employment rate
Industry Analysis using Porter’s Model
Porters 5 forces
Threat

of

Strong

Moderate

Weak

new

entrants
Bargaining power of customer
Bargaining power of supplier
Threat

of

substitutes
Competitive
rivalry within the industry. 8

Competitive Rivalry: It is moderate as the scope of market is very high and lot of different services to be offered.
Threat of New Entrants: It is high as there are not much entry barriers
Threat of Substitutes: Some services that can be substitute to our services are laundry and dry cleaners. Also the use of washing machines, vacuum cleaners and dishwashers could also pose a challenge. Hence threat is moderate.
Bargaining Power of Supplier: It is weak as the industry is fragmented and unorganized.
Also there is abundant labor.
Bargaining Power of Customer: It is very strong as they are hard pressed for time and want services at economical prices.

2.2 SWOT Analysis
Strength
Quality of service, ease of access through mobile apps, flexible pricing system and timing, easy payment options strategic location in the IT corridor of Chennai are some of the strengths of the company
Weakness
The company’s management team does not have prior experience in this field. The market is totally new and has unlimited potential. But there is lack of proper primary data and other logistic details. Also the resource base should be created from the scratch
Opportunity
Rising standard of living, changing lifestyles and more women going to work has triggered a huge demand. By the time competitors emerge, the company can establish its presence in the city and leverage benefits. The company also gets the first mover advantage.

9

Threat
Building a trust factor with the clients is very important. Since it involves safety and security aspects of a household, building trust factor can take a long time as the company is a startup venture and has no brand image. Also the local agents can pose a threat as this venture may eat into their profits. Since entry barrier is low, the onus of performing well in the helperen attempt becomes even higher.

10

SERVICES
The company will specialize in providing following services to households under following categories. 3.1 Residential Services:


House Cleaning



Car Washing



Dish Washing



Clothes Washing



Cook



Plumbers/ Electricians



Care Taker o Children o Old Aged o Disabled

3.2 Commercial Services:

The company also plans to provide services for event management firms, marriage functions, and any other similar requirements from clubs, offices, old age homes etc. Clients can choose the services they need. In case of any requirement for specialized people with expertise in certain area, such services will also be provided on case to case basis.
All the employees working as house cleaner, dish washer, cloth washer, cook and care taker will be trained in basic communication skills so that they can communicate easily.

11

MARKETING PLAN
4.1 Primary Research - Survey
The objective of the survey would be to get answers to the following questions.


Size of the potential market in numbers.



To know the specific needs and expectation from our service



To determine the price range people will be willing to pay for each type of service.



To know the concerns people have about the service

4.2 Target Market
4.2.1 Geographical


Chennai City – Non Residential



Chennai City - Residential



Sub Urban Areas.

4.2.2 Demographic


Family size i.e. nuclear family and joint family.



Age and life-cycle stage i.e. elder people, disabled people and young people



Income ( middle and upper middle income group)

The major focus would be on


Affluent Families and Upper Middle Class Households- These households will be easier to be targeted as they will be more willing to pay for better services, trustworthiness,

12

security and timely service. Such groups will be reached through word of mouth referrals and also through the clubs and gymnasiums in the area.


IT Employee Households- Households where the members of the family work with IT companies would rely on helper services due to time pressure. Such groups can be reached through referrals from IT companies and also through various councils in the companies. 

Two income households: These are families in which both the members of the family are working, they wouldn’t find time to balance work and life. These are generally low age group households where both the spouses are not interested in doing household chores.

4.3 Positioning
Help4hire will be projected majorly as a web based helper service provider focusing on the timely service and security. The ease of access and also the flexible payment options will be highlighted while positioning the service. Flexible and client’s preferred work timings, with immediate replacement of helpers will also be and add on that can be used to take an edge over the other service providers.

4.4 Marketing Strategy


Word Of Mouth Referrals



Tie Ups with Event Management Companies



Tie Ups with Apartment Associations



Contacts through the Clubs and gymnasiums in the area



Contacts through the super markets and shopping complexes in the locality

13

4.5 Promotions


Referral incentives would be provided for those who refer their friends and families.



Promotions done through the councils in the various IT companies through the existing clients. 

Distribution of flyers in malls, entrances of companies, and other public places



Free trial services on random basis to households for promoting the service.



Social Media marketing through Facebook, Twitter and Blogs.

14

OPERATING PLAN

Our business venture is one that will make use of the Internet & smartphone technologies as a means to help people with housekeeping needs. From the perspective of the administrators of the website/mobile application, all that would be needed would be a server framework, a couple of
PCs, of which one will be used to make sure that we have back-up data stored as contingency. In the beginning stages, it would be sufficient to operate.
We would be having an automated system where every time a client registers for our service, we would be intimated by a mail sent to our mailbox.

5.1 Quality Management
The main focus of a service-oriented business is quality of service. To ensure quality management we will ensure that following measures are taken care of
Discipline
Our service will aim at consistency in the service provided to customers. For this the company plans to focus on following aspects:


Rule book will be developed by the company and strictly implemented. This will contain norms and behavior to be followed by the employees in workplace and non-adherence penalty will also be mentioned.



Regular feedback forms will be distributed to the helpers and the customers for the improving the quality.



Helper will be changed as per wish of the customers even within a short time period

15

Accessibility
The office is to be located in a central location where most of the people can access it physically. Moreover company is going to launch applications and websites where customers and potential employees can easily access. This will help company in providing quality service in following ways:


This location is as accessible to potential customers and also potential employees as this is centrally located.



Just with few clicks in the applications through their smart phones customers can get the help they wanted.



We can easily manage the application and the website with the help of few PC’s and backup databases.



Depending upon our performance in the market we will expand to more areas.

5.1.1 Security and Legal compliance
All the employees’ background will be checked for any criminal background or misdeeds. Labor rules, safety standards and proper wage structure will be followed.
5.1.2 Hiring
For getting a set of helpers, we will use the contacts that we know of, talk to them, tell them about our initiative, ask them suggest those who are good and trustworthy (in and around the OMR) and recruit them. We will also use the support of the local members who will know

16

job wanted people. All the employees will be compulsorily made to undergo a personality check to make sure that they are honest, trustworthy and reliable.
5.1.3 Safety and security
The company will give importance to safety and security of employees as well as its client. The workers will be given ID cards and uniforms. This is especially vital for image
/reputation building of the company.
5.1.4 Training


Training every year through seminars and workshops related to their work.



Coaching on customer service will also be provided to management staffs to handle and serve customers.

5.2 Process of Delivery
The company will follow the following procedure in delivering the service to its valuable customers:
Registration
The process of registration for the clients will be relatively easy as most people nowadays are tech-savvy. The process will entail giving us their following details on our website at least 2 days in advance:
Name, Email address, Residence Address, Phone Number, Choosing what kind of service they want to avail and time at which they would like to have the helper come.
The client would need to choose the package of services that they require from the basic set that we have provided on the website. The price of the services would depend on the area to

17

be covered. We would need a rough estimate of the sq. measure to be provided so we can come up with the pricing, although we would have a sample basic tariff provided.
There would be no need to make payment upfront by the client. They would be required to make the payment once the helper has completed her work. Payment can be made through our online portal/mobile app/debit or credit card at their residence.
What happens after registering with us:
After registration, we will check the availability of helpers at the time requested. If available, then we would put down their name on a timetable, and make sure that we have a person for back-up in case the primary person is unable to go for the duty.
Confirmation Process
After confirming the availability internally, we would send out a mail as well as call up the client to inform them the name of the worker who will be coming and their employee id so that the client can confirm if needed.
On the day of the duty, we will send a reminder message to the helper, and inform her regarding the address where she would need to report. First she would need to come to our office, collect the set of equipment and cash for the to and fro travel, and after that leave for work. After completing the work, the helper would need to report to us and return the cleaning equipment along with the card reader.
Once the work is completed, the helper will inform us, so that we can send out a mail to the client asking about their opinion regarding the service that they have availed, and if required a link for the online payment
18

5.3 Human Resource Plan and Job Design.
Managing Director: Responsible for the overall management of the company, managing and supervision of the daily activities, bringing new clients etc.
Customer Relationship Office/ HR: Responsible for all the activities related recruitment, development and training, handling potential customers query

and existing

customers complaints.
Administrative/Account Officer: Responsible for maintaining accounts of activities carried out by the company, give salary and account other expenses, check inflow and outflow of materials and cash.
Database Operator: Responsible for recording, maintaining, data regarding all aspects right from customer to employee. He would help in decision making process and.
Position

Qualifications

Managing Director

MBA Degree with specialization on finance and work experience in marketing field

Administrative/Account Officer

Bachelors Degree with atleast 2 years of experience in related field

Human Resource/ Customer Relationship Bachelors Degree with atleast 3 years of
Officer

experience

Database Operator

Diploma IT

Supervisor

Basic Higher Education

19

FINANCIAL PLAN
6.1 Capital Structure
The project doesn’t require extensive amount of capital. We propose that each of the five stake holders would be investing 1 lakhs each and a sum of 10 lakhs would be borrowed as loan.
Source

Amount

Ratio

Self-contributed capital

Rs. 5,00,000

25%

Bank loan @ 12% for

Rs. 15,00,000

75%

Total start-up capital

Rs. 20,000,000

100%

6.2 Capital Expenses
Particulars

Amount

Purchase of fixed assets

6,50,000

Preliminary Expenses

50,000

Working capital (50% of operating expenses)

13,00,000

Total start-up capital

20,00,000

Preliminary expenses include company registration, legal expenses, website setting up charges along with miscellaneous expenses borne by the investors.
Purchase of fixed assets include expenses towards buying cleaning equipment for different services like dusting, car wash, etc., furniture, computers, printers, office accessories, software packages for databases, accounting etc. and some bank deposits.
20

We have set aside 50% of the operating expenses as working capital. Working capital breakup would be as follows.
Particulars

Expenses(annual)

Staff salary (For the admin team) 7,00,000
Helper salary (30 – 35 workers)

12,50,000

Rent, Advance, and others

3,00,000

Audit/Legal charges

15,000

Marketing expenses

1,00,000

Electricity, Telephone etc

70,000

Travel expenses

1,00,000

Training expenses

30,000

Miscellaneous

35,000

Total

26,00,000

21

FUTURE PLAN

We plan to expand our services into other segments once we establish ourselves well


Organizations and office spaces



Schools and colleges



Housing apartment and shopping complexes

These are however distant goals which can be reviewed and revised depending on the performance and market scenario. We would however make sure that we don’t deviate from value proposition of catering to households in an easy and reliable way.
We would also look forward to introduce technical devices and gadgets so that in future there will be a direct contact between the client and the service provider, with us being the facilitator. 22

REFERENCES http://www.business.gov.in/starting_business/index.php http://www.entrepreneur.com/ http://www.doingbusiness.org/methodology/starting-a-business http://www.bplans.com/members/downloads/free-business-startup-guide/ http://www.propay.com/products-services/accept-payments/jak-card-reader/ http://www.criteriacorp.com/solution/pre_employment_testing_for_maids_and_housekeepers.ph p 23

Similar Documents

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and assessing them, you can test them......

Words: 921 - Pages: 4

Free Essay

Business Plan

...BUSINESS PLAN OF NEW VENTURE 1.What is a Busines Plan? * A written document that serves as a blueprint and guide for a proposed business project that one intends to undertake; 2. What are the purposes of a Business Plan? * To allow the entrepreneurs to view and evaluate the proposed business venture in an objective, critical and practical manner; * To analyse and evaluate the viability of a proposed venture * As a guideline for managing the business * To allocate business resources effectively * To convince relevant parties of the investmet potential of the project 3. Components of a Business Plan What comprises of a Business Plan of a Proposed Business: It consists of the following sections: 1. Introduction 2. Purpose 3. Company background 4. Owner/Partners background 5. Location of the business 6. Administratiove plan 7. Marketing plan 8. Operations plan 9. Financial plan 10. Conclusion 1. INTRODUCTION SECTION includes: a. Name of the company b. Nature of business c. Industry profile d. Location of the business e. Date of business commencement f. Factors in selecting the proposed business g. Future prospects of the business 2. PURPOSE Every Business Plan is prepared with a particular purpose. Or as a guide for the entrepreneur to manage the business. Eg. This business plan is prepared by Riverside Thai Food Restaurant as a guideline for managing the......

Words: 1149 - Pages: 5

Premium Essay

Business Plan

...Business Plan Projects The Royal Project Foundation is aimed to promote agricultural production on the highlands in order to reduce opium production and help developing overall welfare of the highland communities. As parts of the Royal Project Foundation’s work, new processed food products are continuously developed from raw materials and ingredients produced by farmers and hill tribes to help distribute excess supplies to and increase demands of agricultural products in the market. With assistant from professors and experts from various universities and private sectors, by-products / processed products are researched and produced with high-quality standard as well as safety concern for consumers, and according to safety and standards of the Thai FDA regulations. With the brand of the Royal Project, it already has competitive advantage over competitors. However, these products have still not yet formulated any business plan and the stories have not been communicated widely enough to end-consumers. Also, it is essential to guarantee to the farmers the production volume in order for them to plan the agricultural production in advance (usually a year ahead). With the business plan, it would give a clear direction for any future decision making on these products. The required business plan should involve the areas from Product Design, Feasibility Studies, Costing & Financial Projection, Launch Plan and Implementations. The followings are the products for BBA students to......

Words: 325 - Pages: 2

Premium Essay

Business Plan

...A good business plan business planning is well expressed as a general evaluation of an investor’s financial state is it current or an analysis to the future. These decisions can be based on individual or group that is looking for an expansion or establishing of a business that is already existing. Since funds play a greater role in the expansion, good steps on the way to handle the available funds are essential. Shan company will engage in a stiff competition if it plans to go overseas, the slope of this competition will generally depend on the available financial aid and the overall expenditure to keep the firm’s survival in the long run, these decisions play a greater role in the clinching of the ever available market in the states. The use of cash flows, current variables that are already known and asset values can be well applied in the process of building a strong financial decision. In the process of determining future certainty, many businesses tend to rely on the extrapolated asset values; this will tend to determine if the business has funds to sustain it in the long run. Through a comprehensive status many businesses can end up evading financial obligations, this will help in the generation of profits and maintain a positive pillar in its solvent status. There are various ways that a company can increase its overall revenue.  The most common way for a public performing company is through shares or in the form of stock and bonds.  Bonds allow a company to take......

Words: 2163 - Pages: 9

Free Essay

Business Plan

...Trend Setters Hair Studio Hair and Beauty Salon Business Plan PAGE Start your own business plan » (/create_your_business_plan.php?link=create_top-b) BLACK FRIDAY SALE: Save 62% on the #1 Business Planning Software Sign Up Now (http://www.liveplan.com/?pm=LIVEPLAN12MONTH_62AB) 1 (executive_summary_fc.php) « PREVIOUS PAGE () NEXT PAGE » (COMPANY_SUMMARY_FC.PHP) 2 (company_summary_fc.php) 3 (products_and_services_fc.php) 4 (strategy_and_implementation_summary_fc.php) 5 (management_summary_fc.php) 6 (financial_plan_fc.php) 7 (appendix_fc.php) Executive Summary Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhance our clients' physical appearance and mental relaxation. Our Motto: "The Trend Begins Here!" The timing is right for starting this new venture. Patiently searching for six months for the perfect location, one was finally found. The demand from the owner's clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential. Curley Comb, co-owner with Roller Comb, Jr...

Words: 878 - Pages: 4

Premium Essay

Business Plan

...Business Plan Carlos Islas Jesica Islas Partners Islas 314 Inc 73 Jackson St Suite 3N Yonkers, NY 10701 347-645-9001 914-751-8342 Islas314inc@hotmail.com I. Table of Contents I. Table of Contents 2 II. Executive Summary 3 III. General Company Description 4 IV. Products and Services 6 V. Marketing Plan 7 VI. Management and Organization 10 VII.Personal Financial Statement 11 VIII.Startup Expenses and Capitalization 13 IX. Appendices 15 II. Executive Summary Islas 314 Inc is a construction company. Our product or service will be remodeling houses or business, fixing small damages in apartments or elsewhere, and constructing houses or apartments from scratch. Our customers will basically be all homeowners, or business owners or even landlords. In a near future we are planning to apply to get into the city system, so we could be one of their construction contacts, and have periodical jobs with the public business. This will help us to maintain a good reputation among other private clients. The owners are Mr. Carlos Islas and his daughter Ms. Jesica Islas, the both share the same amount of responsibilities in different aspects of the business. Due to the seniority the one that has more power in the company is Mr. Carlos Islas, but he is not able to take financial decisions without having Ms. Islas approval. Every year the numbers of small construction companies are declining...

Words: 2460 - Pages: 10

Premium Essay

Business Plan

...BUSINESS DEVELOPMENT PLAN 2014 Arrivals Check: * All reservations from now until the end of the year checked before the end of February * All cancelled booking entered into new tab in database document * Ongoing arrivals check programme to be implemented from March 2014 in the most time effective manner Current Database: * 800 contact details from guests who stayed Nov 2012 – March 2013 * 200 contact email addresses from website * 800 contact details from guests who stayed Nov 2013 – February 2014 Database Targets: * Continue to put all check out bookings on to the database * Start a separate tab for cancelled bookings * 2000 additional contact details from guests who stayed May – Sept 2013 by end of March 2014 DETAILS | WHO | BY | Build a leisure database of approx. 2000 contacts | All reception team | 31 March 2014 | Build a business database of approx. 1000 contacts | All reception team | 31 March 2014 | Adding to database | All reception team | Ongoing | USING THE DATABASE: * Need to be able to edit contacts lists to avoid sending duplicate emails to contact emails * Need to be able to create lists based on segment (based on booking source) * Need to be able to gather information from database e.g. pre-paid vs. standard bookings, through our own website or OTA, length of stay etc * Market separately to cancelled bookings * Sending out a bi-annual newsletter Marketing Targets Spring...

Words: 534 - Pages: 3

Premium Essay

Business Plan

...Business Plan Background Jane and John had a good idea, a good sense of their market, and a good location. They were great salespeople, and yet they were not making a profit. The reason was that they did not plan their business all the way through. When you are serious about your business or when a lot of money of your own or someone else's is at stake, creating a business plan is perhaps the most critical activity you can undertake. The plan is important, but what is even more important is the understanding you get from the planning process. The following pages will help you understand the thinking behind business plans and how to make and present your own. A business plan is a document designed to detail the major characteristics of a firm--its product or service, its industry, its market, its manner of operating (production, marketing, management), and its financial outcomes with an emphasis on the firm's present and future. There are two circumstances under which creating a business plan is absolutely necessary. One is when outsiders expect it. This is called external legitimacy. Creating a business plan is the acknowledged best way to build external legitimacy for your firm. When you are seeking outside support--whether financial or expert--you do a business plan to signal your professionalism and how serious you are about the business. Investors, whether they are venture capitalists, informal investors (called angels), bankers, or your two great aunts, are going to......

Words: 10997 - Pages: 44

Premium Essay

Business Plan

...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an......

Words: 1058 - Pages: 5

Free Essay

Business Plan

...20 Reasons Why You Need a Business Plan Written by Pete Kennedy Categories: * Business Planning 1. To prove that you’re serious about your business. A formal business plan is necessary to show all interested parties -- employees, investors, partners and yourself -- that you are committed to building the business. 2. To establish business milestones. The business plan should clearly lay out the long-term milestones that are most important to the success of your business. To paraphrase Guy Kawasaki, a milestone is something significant enough to come home and tell your spouse about (without boring him or her to death). Would you tell your spouse that you tweaked the company brochure? Probably not. But you'd certainly share the news that you launched your new website or reached $1M in annual revenues. 3. To better understand your competition. Creating the business plan forces you to analyze the competition. All companies have competition in the form of either direct or indirect competitors, and it is critical to understand your company's competitive advantages. 4. To better understand your customer. Why do they buy when they buy? Why don’t they when they don't? An in-depth customer analysis is essential to an effective business plan and to a successful business. 5. To enunciate previously unstated assumptions. The process of actually writing the business plan helps to bring previously "hidden" assumptions to the foreground. By writing them down and......

Words: 925 - Pages: 4

Free Essay

Business Plan

...Business Plan for a Physical Therapy Clinic Benita Hodgson HCA 311: Health Care Financing & Information Systems Instructor: Garlyn Lewis March 17, 2012 Table of Contents 1) Executive Summary 3 2) Services and Equipment 4 3) Organizational Structure 6 4) Marketing Plan 7 5) Financial Analysis 8 6) Summary 11 Business Plan for a Physical Therapy Clinic Executive Summary Living Well Physical Therapy clinic is a privately owned business with one owner. The owner has a four year degree in healthcare specializing in physical therapy rehabilitation services. The clinic has been in operation for approximately 3 years in a small building located downtown in Fayetteville North Carolina. The business has outgrown the current space and is in need of an upgrade to a bigger building, new equipment, and more......

Words: 1774 - Pages: 8

Premium Essay

Business Growth Plan

...4.0 BUSINESS GROWTH STRATEGY 4.1 How and Why Vida Beauty Adopt This Growth Strategy First of all, growth strategy refers to an organization substantially broadens the scope of one or more of its business in terms of their respective customer group, customer functions and alternative technologies to improve its overall performance. Then, in developing growth strategies for growth firm there are two strategies which is internal growth strategy and external growth strategy. Internal strategy involves efforts taken within the firm itself. Then, for perform internal strategy they need to create new product development, other product related strategy and international expansion with the purpose of increasing sales revenue and profitability. External strategy is relying on establishing relationships with third parties such as mergers, acquisitions, strategic alliances, joint ventures, licensing and franchising. In our opinion, Vida Beauty use internal strategy to make sure that the companies become a growth firm and expansion. In internal growth strategies the distinctive attributes of internally generated growth is that a business relies on its competencies, expertise and the employee also. In addition, internally also called as “organic growth” because it does not rely on outside intervention. Organic growth is growth that comes from a company’s existing business as opposed to growth that comes from buying new business. Besides that, it also the process of business expansion......

Words: 2618 - Pages: 11

Free Essay

Business Plan Document

...TO DO: 1. Begin drafting formal business plan document 2. Primary research through a user survey on google forms 1. explain who we polled, why we did it, and what we found 1. Who is our customer (in and out) 1. age, salary, hobbies, skills, activities, schedule, location, goals, etc 1. What are our customer acquisition costs? 1. time 2. $1000 for like Bruin Plaza, flyers, trainers (for the Bruin plaza day), free snacks, apparel 1. App mock-up 2. Who are partners vs. customers (do we have both?) Updates to presentation: * More photos - high quality (get a shutterstock subscription?) * Facebook, linkedIn, googleplus accounts * Make numbers stand out * Get a logo * Beginning of presentation * Start with photo and no logo and begin to tell story * Then show a number slide that explains a problem that our market faces * Show SpotMe slide - the solution to the above problem and explain what it is * Add citations like 30001 * 1 what does the number 3000 mean, what is the source * put actual website source in appendix * Remove numbers about how much money was invested in health apps * Instead quantify the benefits of using an app like SpotMe i.e. the health benefits and compare that to how much it costs $5 * divvy up bullet points/numbers to different slides * currently there is too much text on the slides * MAKE THE BULLET POINTS MEAN SOMETHING......

Words: 420 - Pages: 2

Premium Essay

Business Plan Guide Template

...Assignment 2 – Business Plan (35%) Purpose The purpose of this assignment is to apply franchising and small business knowledge to develop a business plan for a new franchise outlet for a franchise business. In either case, the business is to be started from scratch. Topic / Task You are required to produce a business plan for a start-up outlet of a franchise chain you would like to operate. Students CANNOT base their business plan on a pre-existing franchise (i.e., one which has been or is currently in operation). Students must understand that the business plan is for a franchise outlet as opposed to an independent new business. Several sample business plans from which you may draw ideas have been provided in the “assessment tab”. These Business Plans are considered exemplar plans. Please view as they may assist you in terms of structure and expectations. Please DO NOT copy any of the plans as they are recorded through the SafeAssign submission point and as such any plagiarism based on these plans or those available on the Internet will be detected. In addition, there are a number of resources available and identified (including useful websites and video clips) for students in Topic 2 (Activity 3). You should also draw upon the business planning resources available online at www.business.gov.au plus those available from other government agencies, associations and major banks. Referencing and Collaboration Referencing is expected. Assignments will be......

Words: 1046 - Pages: 5

Premium Essay

Business Plan

...Writing your first business plan • Writing your first business plan The best managed businesses see planning as a continuous activity in which they set both long-term and short-term objectives. Having a plan should not be considered a straightjacket, but as a way of ensuring that everyday activities happen in a structured way. Well managed businesses will see a plan as a framework providing the ability to be flexible and responsive when opportunities arise, without being blown totally off course. Knowing that the bulk of your activities are performing according to plan will give you the freedom to explore those opportunities. Regular monitoring of how a business is performing is also important to determine if goals and objectives are being met. Surveys of small and growing businesses suggest that those who plan are more likely to make a higher profit. Ideally, you should write down the results of your planning process - though you may find that your plan is best summarised as a list of key objectives together with a budget. There may be occasions, however, when you have to explain the plan to a third party in order to demonstrate a proposed course of action for the business. This is particularly so if you are about to start in business and are seeking financial support. When a business is on top of its planning, it becomes a very straightforward process to summarise the different elements into a written plan. In the same way that a balance sheet gives a snapshot of the...

Words: 7165 - Pages: 29