Premium Essay

Business Plan

In: Business and Management

Submitted By mduke09
Words 4684
Pages 19
Myra A. Duke
Business Plan
Dr. Amona Washington
Business Plan Draft
September 14, 2015

Executive Summary
Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing Company, is a unique blend of green tea, ginseng, B vitamins, and taurine, all natural ingredients that aides in boosting energy for several hours.
Starrs to the Skye Manufacturing Company is a start-up company that will be specializing in all natural NAB. Natural Vitality Energy Drink is the first product on the market with this company for now; however, other products are being formulated and patented and will be available for the public in 2016.
The strategic position that is going to help the success of Natural Vitality Energy Drink will be Differentiation Strategy. For small businesses, a product differentiation strategy may provide a competitive advantage in a market dominated by larger companies. The price point of Natural Vitality will be in the range of $2.89-$2.99 for a 10oz can depending on the location.
Natural Vitality Energy Drink (NVED) does not have a specific gender that it is trying to capture. NVED is geared towards male and females. NVED is an all-natural drink and it can be consumed by anyone; however, the bulk of purchasers may be between the ages of 15-40. This company identifies this age group because...

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