Program Business Plan – The Goal Crushers Soccer Team
Eagle Cheng
4201000
American Military University

Table of Contents I. Program Description II. Mission Statement III. Long-Term Goals IV. Short-Term Goals V. Executive Summary VI. SWOT Analysis VII. Human Resources Plan VIII. Marketing Plan IX. Financial Projections and Statements X. Appendix

I.
Program Description
The Goal Crushers Soccer Organization is a high level league based in Honolulu, Hawaii comprised of four age groups. Designed for athletes from the age of 4 to 15, Goal Crushers aim to help develop young children into responsible and healthy adults. Participants will enjoy the family our organization will become, and the friends they will make on our teams. We have a passion for soccer and a love for children that make us stand apart from other youth athletic organizations.
Our office is located at 123 Island Drive and we will be utilizing the public park field located at 99 Ohana Street for practices. II. Mission Statement The Goal Crushers Organization’s mission is to be the all-around exceptional athletic soccer program that provides a memorable experience for every participant on our team. A memorable experience where a child will grow and develop athletically, physically, and mentally with careful guidance from a highly skilled coaching team. Our goal is to help mature our young players into responsible adults. We commit ourselves whole heartedly to you and your family in order for everyone to have the most positive and lasting experience with the Goal Crushers. III. Long-Term Goals The long-term goals of our organization is to create an athletic environment where each player is given the opportunity to develop not only as a team player but as an individual as well. Each players is a unique part of our team and although we are all about being a team, we recognize each players as their own. We want to help push every individual to achieve their personal goals and capabilities. Our coaching team will work hand in hand with parents to ensure everyone is on the same page and that we are all doing what is in the child’s best interest. Our coaches will continue to receive training to learn the best strategies that are developmentally appropriate. Each age group will be taught age-appropriate skills and tactics. We categorize these goals as long-term due to the fact that this will always be a work-in-progress because we will never stop striving to help develop our young athletes by teaching life skills that they will use as adults. IV. Short-Term Goals
The short-term goals for Goal Crushers to always ensure every player is having fun. Whether it be practice or a game, our goal is that every participant knows they are important and crucial to the team. We want all our athletes to know they are valued as a team as well as an individual. We understand there are differences in learning speed as well as ability in all children and there is no need to be concerned about that. Our highly trained staff is able to coach using different approaches and strategies that will be able to benefit all players. Lastly, we want our coaches to have the best professional relationships possible with our parents. V. Executive Summary
In 2010, a married couple from Honolulu, Hawaii decided that they were not satisfied with the availability of athletic opportunities for their young children. Although Honolulu had a few soccer leagues, the quality of the programs were not on the impressive side. After a few years of research, these parents decided there needed to be a change but knew they would have to build a program out of nothing. Using half of their retirement funds, they started the intense business planning. They started off networking and connected with a few of their close friends who happened to be trained soccer coaches on the mainland. They started with three coaches that flew out to Hawaii to conduct a free soccer clinic, open to the public. With registration made easier than ever, thanks to technology, they had over 200 participants for that clinic. In doing so, they were also able to gauge the interest level in that particular part of town. The Goal Crushers youth soccer organization began that day. Five years from that day, Goal Crushers has expanded into 4 different leagues, divided by age groups, with a total of 500 participants. Now parents and children have a wonderful soccer organization they can choose if they are looking for a league they’re children will love.
The National Alliance for Youth Sports (NAYS) pushed for raising community standards back in 2001 due to the increasing incidents involved in youth sports. The Goal Crushers Organization has carefully developed their program under the NAYS guidelines to ensure quality soccer training and involvement is provided for the participants as well as their families. The whole organization was based on giving back to the community and providing something to the community that wasn’t available before. With that in mind, we take the community guidelines very seriously to ensure our players and families are safe and satisfied with the program in every way.
Working with a demographically diverse group of staff and children, we know that this will have a positive impact on everyone. Exposing our youth to different cultures, races, and backgrounds can really affect the way they see the world and we hope that through our program they will grow to respect every individual whether on their team or an opposing team. Through our program we hope to teach them skills on and off the field that they will take into adulthood. Our organization is greatly supported by the community and surrounding area as well. Working together is how Goal Crushers continues to grow.

VI. SWOT Analysis
Strengths – Soccer as a whole has slowly gained popularity in the United States, especially at the youth age level. Goal Crushers is considered to be the premier choice for youth soccer related experiences. There is now a generation of participants that send their children to participate in our youth soccer program. We have a strong support from local businesses and have developed a stable and loyal donor base from both private and corporate sources.
We depend on access to public parks soccer fields; therefore close relationships and reciprocal maintenance agreements with towns, cities, municipals, and state park officials are an invaluable asset to the organization.
Our website, www.goalcrushers.com, promises to be a significant technological solution for Goal Crushers in the area of registration, communication, and information delivery. The website has demonstrated the ability to provide more extensive and current information at reduced costs. We can reduce the need for printed materials, voice mail communication equipment, and staff payroll time. It has also allowed us to reallocate volunteer hours to better serve our program.
Weaknesses – Currently, Goal Crushers does not own our own soccer facility. We utilize the public park soccer fields to hold our clinics, practices, seasonal games, and tournaments.
Goal Crushers continues to make impressive improvements in the management of financial resources. Additional funds are needed to maintain the quality of the experiences offered and meet future program demands. The Fund-raising Foundation's strategy is to provide significant financial resources for All4Sports. The future depends on these resources in addition to revenues from participants and traditional fund-raising events. VII. Human Resources Plan