Executive Summary
Bambinos is a 60 seat upscale-dining restaurant with a 40 seat children’s dining area completed with 10 state licensed child care providers. All of our child care staff will have complete background checks and will be required to attend state child care licensing classes. Parents will be able to have in-house child care while they enjoy a date night – at no extra cost. Parents can drop off their children for a night of games such as videogames, ski ball, claw prize machines, and a ball pit. We focus on our upscale pizzas, pastas, risotto, chicken, steak, and many seafood options.
We will be located in newly developing commercial and home real estate area. The area is a quickly booming and rapidly expanding area located in Nebraskaville, Nebraska.
The outlook for Nebraskaville is promising, and construction of neighborhoods is booming, Developers have creating an indoor water park facility with connected hotel. In addition to the water park, the expansion has allowed for a national sporting goods facility to open a new location in the area.
The area is in need of a more upscale family friendly place with excellent food. A place where you always know you will get the best of everything. Bambinos will feature a cozy dining room and kid friendly lounge. Comfortable furnishings and decor with soothing warm tones will set the atmosphere. The lounge will include comfy couches and loveseat for the parents to keep an eye on their kids while enjoying a drink or some appetizers. It will be the perfect place for families to stop in for a bite to eat, for a drink, or to enjoy some family fun. For extra comfort, and to please a large group of people, we will make up special hors d' oeuvre platters for customers.
Most important to us is our financial success and we believe this will be achieved by offering high-quality service and excellent food with an interesting twist. To achieve our dream restaurant we are looking for funding of $100,000 from the lending bank. We have high hopes that Bambinos will be a place where family traditions will be started.
1.1 Mission
Bambinos is a great place to eat, combining family atmosphere including games for the kids, while offering a more upscale feel and menu items not generally found in a family style restaurant. The food will be interesting and family friendly. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female.
We will combine menu variety, atmosphere, ambiance, special theme nights, such as having local bands come and play for the night, and a friendly staff to create a sense of 'place' in order to reach our goal of overall value in the dining/entertainment experience. We want fair profits for the owners, and a rewarding place to work for the employees.
1.2 Keys to Success
Due to intense competition, Bambinos must look for ways to differentiate our place of business in order to achieve and maintain a competitive advantage. As the founders of Bambinos we realize that in order to set ourselves apart, we will be using ingredients from local farms while creating a unique atmosphere that is both upscale and family oriented. Maintaining excellent customer service and fresh, local ingredients will create an opportunity to be successful and give us an advantage to expand in the future. * The creation of a unique and innovative fine family dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience, but one that offers a family friendly area for kids to play games and for the parents to enjoy the experience in a cozy atmosphere. * Product quality. Not only great food but great service and atmosphere. * The menu will appeal to a wide and varied clientele, with fresh ingredients, many of which come from local farms. The menu will also include a children’s menu that will have items kids will enjoy, but will also give the parents a piece of mind that their children are getting high quality and healthy food, such as all-natural chicken and items high in nutrition. Keeping food costs low by utilizing local farmers to eliminate shipping fees. * Keeping employee labor cost between 24-29% of revenue. * Stay as a moderately sized restaurant with excellent food and service offering late night entertainment by inviting local bands to play.

Company Summary

2.0 Company Summary
Bambinos is a privately owned restaurant offering a product menu that does not currently exist in the area. Our customers are many of the young families and students in the area.
2.1 Company Ownership
Bambinos will be established as a Limited Liability Company (an LLC) with Kyle Barnes and Tianna Nitz as the sole owners.

2.2 Start-Up Summary
Our start- up costs cover cost covers the renovations of the occupied store space, professional fees, and expenses associated with opening our first location. The starts- up costs are to be financed by our direct owner investment financial institutions and private investors.

Services and Product Description

3.0 Services
The lounge and restaurant will be open seven days a week with lunch, dinner, and late night services. We will be open for the hours of 10:30 a.m. to 11 p.m. Monday through Wednesday, 10:30 a.m. to 1 a.m. Thursday through Saturday, and 10:30 a.m. to 8 p.m. on Sunday.
The service, although high end in style, will be relaxed, very friendly, and family oriented. We will hire the best people available. Paramount to our business plan is: training, motivating, and encouraging them every step of the way, and thereby retaining the friendliest most efficient staff possible.
Another amenity Bambinos offers will be up to seven licensed child care providers in our children’s dining area, allowing for parents to go out for a ‘date night’ without having to find a babysitter – at no extra cost. To put parents minds at ease, all tables in the fine dining area will be equipped with a monitor where they can keep an eye on their children while they enjoy their dining experience.
3.1 Products
All menu items are made with fresh, local ingredients and served with a house salad. Entrees served with house-made pastas and fresh vegetables. Fresh baked bread and butter will also comes with all meals.
Our menu will include our signature pizza:
Bambinos’ Special: Fresh garlic, artichoke hearts, heirloom tomatoes, chicken, basil, mozzarella cheese, and our house-made parmesan alfredo sauce.
Traditional pizza options, as well as “create your own pizza” complete with our farm fresh ingredients.
Lasagna
House-made Pasta – Daily pasta specials
House- made risotto
Chicken/eggplant/veal parmesan
Steak
Mahi Mahi
Wood-Fired Shrimp
Cedar plank Salmon
Special kids menu including: all white meat chicken strips, spaghetti, homemade macaroni and cheese,

4.0 Market Analysis Summary
Bambino focuses on local and tourist restaurant seekers. The focus will be on people that have a desire for good food, an innovative family atmosphere, and a sense of comfort and style.
Bambinos is located on the outskirts of Nebraskaville, where a newly established indoor water park and hotel have been established. Additionally, residential areas are being built and a new large sporting goods store has taken up residence.

Factors considered in this market analysis: * Location of the proposed outlet: Bambinos will be located in a newly developed area with new growth, residential areas and a new water park and hotel. This proposed restaurant is located in the heart of this newly developing area, which will attract locals and tourists alike. * The pizza aspect is not ideal, as there is a saturated market for pizza in the area. Bambinos will offer a different take on the ”standard” pizza place, offering high end food and child care, and children’s entertainment * Prices: In this sector, Bambinos is likely to be a one of few upscale dining choices in the area, and the prices will be higher than your normal ‘pizza’ place. * The idea of having a fine dining restaurant, complete with child care it an innovative idea.
Overall conjecture: The establishment can be safely opened in Nebraskaville. The location for this type of establishment is ideal, being across from a water park complete with a hotel, and in an area with residential growth.

4.1 Market Segmentations
This area is home to 200,000 people, with several nationally owned pizza chains, and one locally owned operation with six locations around the city. The primary focus of these pizzerias is on the carryout and delivery market, but all have small dine-in eating areas. Bambinos will stand out from the crowd as a place to go for fine dining, and a night that both the parents and children will remember fondly. Because this is on the outskirts of town, approximately 27% live within a 5 mile radius of the establishment.

4.2 Target Market Segmentation Strategy
Nebraskaville and its surrounding areas have several nationally owned pizza chains, and one locally owned operation with six locations around the city. The primary focus of these pizzerias is on the carryout and delivery market, but all have small dine-in eating areas. This will be one of the only fine dining restaurants with a twist.

4.3 Target Market Service business Case Analysis
Other family oriented markets in the area include McDonalds, other nationally owned establishments like Subway, pizza chains, and a locally owned pizzeria with 6 local locations. No eating establishments in Nebraskaville offer fine dining Italian, as well as in-house child care.

4.3.1 Competition and Buying Patterns
There is minimal to no competition for this type of establishment in Nebraskaville, besides the previously mentioned pizzerias. Bambinos will be the only family-oriented fine dining establishment with built-in child care in Nebraskaville and the surrounding areas.

Strategy and Implementation Summary
5.0 Strategy and Implementation Summary
Our strategy is to offer a fine dining experience in an up-and-coming neighborhood with a fun family twist. Starting in a newly developing area gives Bambinos an upper hand in the market of Italian dining in this area of town. We will also offer Nebraskaville an experience in dining which they have not had before with our game lounge.
5.1 Competitive Edge
Our competitive edge is to be the first fine Italian dining experience with a family fun twist. With a menu of many fine dining options with fresh, local ingredients alongside many fun pizza options, there will be something for everyone – including a state of the art child care center for parents to have a “date night” while their kids enjoy games, food, and fun This child care center will have 7 licensed providers, trained on for all ages on staff at all times.
Bambinos’ location will also be a great influence to bring in customers. Opening in an area with a new real estate area and shopping center will allow Bambinos to a prime spot for families and shoppers to get a great meal. Having a nationally recognized sporting goods store as well as an indoor water park facility with a connected hotel nearby will be very beneficial to our customers as well as our establishment. In addition to residential and commercial property, a college is also close by bringing in yet another good base of customers.
5.2 Marketing Strategy
Our marketing strategy will include the use of online and printed advertising. Online marketing will consist of a webpage with bonus coupons sent out when a customer joins our e-mail list. This special e-mail promotion will be sent out to customers on our e-mail list at least once a month for special dinner prices. Our print ads will be run in the local newspaper intermittently to promote dinner specials as well as special events that Bambinos may be hosting, including our live band nights.
We will also offer a frequent buyer card where customers who come in regularly will receive special meal and dinner pricing.
In the future we plan to coordinate with the water park facility next door to offer a package deal where admission to the water park could come with a certain percentage off of your whole meal at Bambinos.
5.3 Sales Strategy
While Nebraskaville offers many chain restaurants, the market for family owned establishments is low. We plan to capture sales with our advertisements and offerings of fresh, local ingredients. We expect that with the option of fresh and local in such high demand, that we will have a successful rate of growth over the next 3-6 months.
We will continue our focus on growth as the commercial properties around us continue to fill by staying on top of advertisements and making sure our food and service is top of the line. We will also put focus into teaming up with the water park to serve our pizzas from their establishments as well as at the local college during sporting events.
5.3.1 Sales Forecast
We predict considerable sales growth in the first few months, with steady growth in the following years.

6.0 Management Summary
Bambino’s is an investor backed

Kyle Barnes started her career as a project manager with a large corporate bank. The expertise she learned in problem solving, managing large scale initiatives involving hundreds of people and moving pieces to reach the final outcome, as well as management skills are all adaptable to becoming a successful restaurant owner/operator.

6.1 Personal Plan