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Business Portfolio

In: Business and Management

Submitted By ceaton06
Words 866
Pages 4
Audience Analysis

COM/285

Chene’ Eaton

April 11, 2011

Mark Barnhart

I currently work as an Insurance Agent for Nationwide Mutual Insurance

Company. I am responsible for presenting my quarterly sales information to my CFO,

office managers, lead business consultant, and customers. Typically my presentation

takes me weeks to plan and prepare. In order for my sales presentation to be successful I

have to keep in mind some key characteristics of my audience. While presenting complex

figures to my audience it is imperative that I keep my presentation and data simple

enough for the majority of my audience to comprehend. The CFO, office managers, and

business consultant will be able to follow my technical terminology, but my client’s will

have a harder time determining what I am trying to present. Prior to giving my

presentation it is important for me to identify the groups and individuals in the audience

(Wisc-Online, 2009). I have learned from previous experience that it is important to be

entertaining, especially when you’re presenting dry sales numbers and figures to

company consumers.

There are three important communication channels that I also consider when

giving my quarterly sales presentation. The three communication channels that I use are

upward, downward, and horizontal. Upward communication allows for me to provide

information to my office managers and CFO, therefore allowing me to have a better

working relationship with my managers. I am then able to share my opinions and ideas to

them through this communication channel. Downward communication is important when

trying to encourage and motivate my fellow co-workers. My co-workers need to be

involved in coming up with new goals and strategies for our Agency. Employee feedback

is also very important to upper management. Upper...

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