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Business Profile

In: Business and Management

Submitted By aiwen
Words 1642
Pages 7

Company Name : Painted Path
Nature of Business : Product and service-oriented
Address : 27, Dinasti Sentral, Jalan Kuchai Maju 18, Off Jalan Kuchai Lama, 58200 Kuala Lumpur, Federal Territory of Kuala Lumpur.
Telephone Number : 603-79586222
Fax Number : 603-79586223
E-mail Address :
Website Address :
Facebook Address :
Business Operation Hours : 0900-2100 daily except Tuesday

Painted Path Sdn. Bhd.
Business ideas
Our ideas of setting up this hand-painted shoes business came from one of our directors, Lim Ping Yeng who is particularly fond of designing and drawing. We found that the trend of wearing painted shoes has been emerging in other countries but yet it is still new in the Malaysian market. Malaysian people may perceive readymade shoes as the only option for them when they want to buy shoes and are unaware that there is a “better choice” for them- hand-painted shoes. So, what are hand-painted shoes? They are pure hand-drawn designs canvas shoes, washable and come in color combinations varying according to the designs of shoes. Painted shoes are up to trend and fashionable. It can be easily mixed and matched with different types of clothing such as shorts, skirt, jeans and other casual wears. It also creates sporty and casual look that suits people of different ages. Well-matched, they perfectly reflect a person’s thoughts, personality and style. Unlike readymade shoes, every pair of painted shoes is unique and exclusive whereby it exhibits the translation of one’s ideas into a realistic form.
We proposed to run a hand-painted shoes business because we observed its market potential in Malaysia. By setting up this business, we are able to promote hand-painted shoes widely among Malaysians. We named our company as “Painted Path” to convey the message that we would like to be as a part of our customers’ life journeys. By incorporating elements of color, design and creativity into daily lives, our life journeys are more joyful.

Product Features and Designs
Our shop offers wide range of theme designs such as abstract, black and white, oriental, punk, cartoon and anime. To ease customer selection, we display our ready painted shoes on the racks according to the themes. Customers are able to choose among these designs and try fitting the best shoes’ design that matches their clothing or style. Our shoes are made for males, females and those who love unisex design. One of our special features is that we also produce themed shoes for lovely couples. Customers need not worry of getting tired because adequate comfortable sofas are there to provide customers pleasant shopping experience.
As we strive to offer hand-painted shoes at a fair and affordable price, we set the price based on the complexity of the designs. If the design requires more details to add on and lots of colors have to be used, we may fix the price higher. After all, the ultimate decision falls on the preferences of our valuable customers.
Proper fitting of shoes is crucial to ensure our customers feel comfortable wearing them and helps avoid foot problems such as blisters, aggravate bunions, calluses and corns. Shoes size can varies between brands and thus, we have developed this footwear size conversion chart. Customers are able to identify correctly the size of their shoes and try the best fitting. Usually we use the EUR size for the shoes. Customers could measure and tell us their length of feet. We will check what EUR size that best fits them.

Customization and Services
If customers opt for personalized painted shoes, they can take the role as a designer to create their own shoes based on their creativity. It just requires few simple steps to own a pair of personalized hand-painted shoes. First, they have to choose the color base and type of canvas shoes they want, either with shoelaces or without. Next, they can submit their desired designs to our webpage or through e-mail. They could also drop by our shop and hand in their hardcopy of customized designs. We do merely provide painting services if customers bring their own shoes to the shop. It may take few working days to complete the shoes depends on the customers’ requirements. We hope to incorporate the customers’ ideas and efforts into the making of shoes to inculcate a sense of satisfaction and appreciation. Providing excellent customization services thereby adds values to our business.


We portray our company logo as a shoe lace being tied into a ribbon in which it also depicts a mirror image effect of the letter ‘P’. ‘PP’ is the abbreviation of our company name. The colorful polka dots illustrate the variety of colors and designs that suit different customers’ styles and preferences.

Trace Your Style

Our slogan “Trace Your Style” adopts the belief that everyone has his or her unique style embedded in their attitudes and personalities. Being up to the trend is what people nowadays pursue. However, this does not necessarily imply that everyone has to be the worshipper of a particular trend or fashion. In Painted Path, finding a style that best portrays one’s personality is the essence of being up to trend because it brings contentment and confidence.

Your Style, Our Fashion

Our motto “Your Style, Our Fashion” is based on the concept that we create our own brand of fashion while tracing styles of each unique individual. In other words, we are pooling styles from each and every unique individual making it our only owned trademark.

Our vision is to be the most preferred brand of personalized hand-painted shoes that will eventually be a fashion statement of style across the world.

We strive to achieve our vision by following these missions: * Create unique designs that suits people of different personality and style * Provide great satisfaction to customer through excellent customization service * Inspire people to own a pair of personalized hand-painted shoes of their style * Offer hand-painted shoes at an affordable price * Expand our business line products that includes hand-painted high heels * Dedicate towards social responsibility to the environment by painting reused shoes

ORGANIZATIONAL CHART The organizational chart above depicts the current management of our company. Board of directors is made up of five directors who each contributed capital to the business: Kong Ai Wen, Lim Ping Yeng, Pun Kah Man, T’ng Lay Shing and Wong Ai Loon.
Since our company is newly set up, we hope to maintain our business at effective low cost at this early stage by having each director in hold of a position in board of directors. We currently do not hire employees for the purpose of reducing business cost consumption.
Each of the directors plays a different role in the day-to-day operations of the company.

General Manager
One of our directors, Pun Kah Man, is our general manager and her scope of work includes: * Carry out staff appraisals, managing performance and disciplining staff; * Delegate work to staff and managing their workload and output; * Organize and chairing meetings with staff. * Oversee daily management and flow of operations.

Sales Manager
T’ng Lay Shing, who is our sales manager, has the following work scope: * Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results; * Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors; * Establish and adjust selling prices by monitoring costs, competition, and supply and demand. Purchasing Manager
Our purchasing manager, Kong Ai Wen takes charge of the purchasing-related transactions and dealings: * Maintain records of goods ordered and received; * Locate vendors of materials, equipment or supplies, and interview them in order to determine product availability and terms of sales; * Prepare and process requisitions and purchase order for supplies and equipment; * Control purchasing department budgets.

Finance and Accounting Manager
Wong Ai Loon is our finance and accounting manager who looks after company’s account and cash flow: * Manage a company's financial accounting, monitoring and reporting systems; * Develop external relationships with appropriate contacts, e.g. auditors, solicitors, bankers and statutory organizations such as the Inland Revenue; * Produce accurate financial reports to specific deadlines; * Manage budgets.

Lim Ping Yeng is our designer and her scope of work includes: * Create innovative designs for company products. * Meet customer expectations; * Ensure design quality and that design directives are followed

We created the budget of expenses for our company based on our capital amounted to RM 250,000. We obtained the capital of RM 20,000 each from the directors who are Kong Ai Wen, Lim Ping Yeng, Pun Kah Man, T’ng Lay Shing and Wong Ai Loon. The remaining RM 150,000 will be funded by a loan from Maybank Berhad.
We will utilize our capital as follow:


Our shop is located at 27, Dinasti Sentral, Jalan Kuchai Maju 18, Off Jalan Kuchai Lama, 58200 Kuala Lumpur, Federal Territory of Kuala Lumpur. We choose this location because Kuchai Lama is a busy and strategic town where many business activities take place. The shop is situated right next to the main road and can be easily spotted by potential customers. It is a famous place frequently visited by customers especially females who shop for clothing, shoes and accessories. We discover the lack of shops selling shoes of unique styles. Thus, we believe the penetration of canvas shoes business into the Kuchai area is advantageous and would be well-received by the locals and those that come from other regions. Various banks that surround the shop will ease both customers and our management in daily transactions and business dealings. Furthermore, we have no worry about restocking because our shop is near to our supplier’s location in Bandar Sunway.

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