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Business Proposal

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Submitted By jc12345
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TO: Denver Community Health ENT Providers
FROM: Joanna Cuchiaro, Medical Assistant, Denver Community Health ENT
DATE: August 1, 2013
RE: A proposal to provide referrals and resources for patients that use tobacco in order to help them quit

PURPOSE:
Tobacco use is one of Colorado’s most serious public health problems. Responsible for more than 4,200 deaths every year, it is the leading cause of preventable death in our state. In Denver County, 18.4% of our population uses tobacco regularly. As ENT specialists, one of the most important things we can do to fight ENT cancers is supporting patients to quit using tobacco. While tobacco cessation counseling during an office visit is a valuable first step, research shows that consistent support is more effective when creating lasting behavior change. Because tobacco cessation counseling is beyond the scope of our practice, I propose a quick, easy, and affordable referral/resource combination pack, a “Quit Kit,” for our patients using tobacco products.

SOLUTION:
The “Quit Kit” is designed to give our patients the tools and resources they need to fight their addiction. It is just as simple as any referral, and is very cost-effective. We evaluate approximately 7,000 patients per year in our otolaryngology outpatient clinics. Based on the Denver County demographic statistic above, it can be estimated that around 1300 of those patients are tobacco users and would distinctly benefit from our “Quit Kit.”

Contents & Cost: * A provider referral for to the Colorado Quit Line $ 0.00 * A prescription for Chantix, if applicable $ 0.00 * Information sheet about smoking cessation $ 0.00 * Hard candy to suck on during cravings $ 0.05 * Straw to suck air threw to relax patients through cravings

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