A Business Proposal
If you want to write a business proposal the best person to ask is your customer. The goal of a business proposal is to answer your customer’s questions and persuade them to select you. It supposed to be more about your customer’s then about you.
It might include: * An executive summary introducing your company, what you will do or provide to the customer, and how the customer will benefit from what you propose.

* A statement of work or technical approach describing what you will do or provide to your customer. An implantation schedule and description of deliverables is usually included. If products are being proposed then product description are usually provided( the amount of details depend on the customer’s requirements)

* A management plan describing how you will organize and supervise any work to be performed. A schedule of major milestones and allocation of resources may be provided.

* Corporate qualifications that describe your capability to do or provide what you are proposing. Relevant prior experience is usually highlighted.

* A staffing plan that describes how the project will be staffed is sometimes on large service contracts. If particular people are important to the approach, their resumes are usually provided.

* Contracts and pricing. If the proposal is being used to close a business deal, then business and contractual terms are usually provided.
If your proposal is going to be submitted to a Government agency, then the composition and layout of the proposal may have regulatory requirements to comply