...To: Mrs Caroline Hatcher ∞ Human Resource Manager ∞ ABC Company From: Mrs Chrisan Lewis ∞ Occupational Psychologist ∞ The British Psychological Society Report: Efficient Recruitment The Report The ABC Company has been experiencing a high turnover of staff, (particularly with the Call Centre Staff), and is considering the development of an Assessment Centre. The ABC Company requires information which pertains to psychology in relation to psychometric testing. This report will identify individual differences, the supporting theories and the associated psychometric tests (which must be Objective, Standardized, Reliable, Predictive, and Non Discriminatory) for the purpose of effective recruitment. Psychology involves the study of the mind which is complex and is the source of thought and behaviour. It is scientific and examines individuals, their mind and their behaviour, and attempts to understand and explain thought, emotion and behaviour (Wilhelm Wundt 1832-1920). Individual Differences Vast Variation among biological populations inspired the formulation of Darwin’s Theory of Natural Selection. Individuals are different and in fact unique based on a number of variables such as:- voice, skin tone, disposition, ethnicity, stature, attitude, physical symmetry, trainability, intelligence, aptitude, extroversion, introversion, sex, gender, neuroticism, expressiveness, memory, creativity, conscientiousness, agreeableness, values, beliefs and so on. The intelligence...
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...iness Business Psychology, and the Hawthorne theory and how it applies to today’s work force. The premise of business psychology understands the knowledge of human behavior in the work force, and how we can utilize that understanding to better improve the personal satisfaction and the productivity of the work force. Business psychology is one of the first applied psychological fields, tests and studies are created to better help understand what drives employee’s to be productive or non-productive. In 1903 the first application of applying psychologically based ideas towards the work force began. This applied process helps company’s better determine the types of people they need to hire, and also whether they have motivated self- management people who are driven to succeed because it leads to good job performance ratings. The origin of this type of psychology was used initially in 1903, and has subsequently grown since then. The Hawthorne effect is interesting in that it is still being used in work forces today For instance the Dept. of labor and employment in CO determined if employees are allowed to decorate their work space’s with family photos, motivational saying’s and some plants their job performance increased and they had less sickness with in the environment; the C.D.L.E.( Colorado Department of Labor and Employment.) discovered this after they sent out a statewide memo informing people they could no longer have any personal items in their work space. That had a negative...
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...Psychology in the Business World: The Opportunities and Challenges for a Psychology Major 1. Background of the Study 2.1 How can psychology be defined? Ciccarelli and White (2012), defines psychology as the “scientific study of behavior and mental processes”. Merriam-Webster dictionary (2014), on the other hand, defines psychology as “the science of mind and behavior”. It generally is a field that revolves about how and why a living thing act and behave and the processes in the mind that comes with the behavior. The American Psychological Association (2014) furthermore defines psychology as a study concerning the mind and behavior of the human being, involving everything from how the brain functions to why a certain person behaves. Basically, psychology is a field that studies human and their behavior with the goal of analysis on the mind as to why their behavior is such. 2.2 What are the uses of psychology in the business world? Psychology can be used in the business world by means of helping the employees achieve their optimum performance level and still be happy about their job (Society for Industrial and Organizational Psychology, Inc. [SIOP], 2014). Psychologists work in the human resources department, in the managerial department, in the administration, and more. It is use to develop and utilize an employee’s ability to perform even better at his job. Psychology is used to ensure harmony amongst the people in the organization. It is also concerned...
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...Is psychology of any relevance to business administrators or managers? If yes justify your answer and if no justify your answer. Yes, psychology is of relevance to business administrators or managers. Psychology was coined in the 16th century from 2 Greek words. Psukhe/psyche which means “breath” or “soul” and logos which means “word” or “reason” and its initial meaning was “study of the soul”. Later the definition changed to “science of mental life” when it became a science in 1879. Also in the 1920s it was commonly defined as “the scientific study of behavior”. From the 1960s till date it has taken a broader definition “the science of behavior and mental processes. Psychology also refers to the application or usage of understanding knowledge and skills to a number of areas of human activity, involving issues concerning with daily activities such as education, events, people and their task, employment, association, relationship as well as the treatment of mental-health problems. Importance of psychology Psychology is important as it is concerned with the study of behavior and mental processes and at the same time, it is also applied to many different areas of human life. Everything we do is very much related to psychology. Psychology primarily studies who and what we are, why we are like that, why we act and think like that and finally how we can improve ourselves. Psychology is important in many different ways. For example, there have been...
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...A Psychological Perspective Synopsis Exam Exam Question: “Today business and organizations have to function within a globalized, diverse, highly competitive and rapidly changing market. This calls for new approaches, strategies, organizations and understandings. Based on a relevant case/problem, account for and discuss how a psychological perspective can qualify those.” Hand in date: 8th May 2014 Julie Ingemann Jensen 3 Pages Copenhagen Business School 2014 Nike currently stands as a dominant leader in the global athletic retail industry. Particularly amongst females Nike is seen as a popular choice for apparel yet has had trouble solidifying itself as a top choice for footwear, with competitor ASICS seen as the preferred running shoe choice. Nike recognised this market opportunity to increase shoe sales by targeting the female runners who were not previously reached out to. They did this through the Nike She Runs campaign, which began in 2012. The campaign involved a series of women only races that kicked off in Sydney, Australia, as well as an extensive social media and marketing campaigns that promoted discussion and a sense of community among female runners. It has now expanded to reach global recognition across 11 countries and continues to thrive amongst women today. The campaign has received several awards as well as significant qualitative and quantitative benefits. The main objective was to enhance females’ perception of Nike and for them to associate the...
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...“What can Psychology Tell us About Business Ethics?” by David Messick (2009). This article was published in the Journal of business ethics. The article explores the relationship between business ethics and psychology through examining the concepts of discrimination and conflict of interest and how they influence ethics in business settings. The article affirms that as much as numerous studies have explored these two concepts from a psychological perspective; there is very limited information on how they influence decision making in business settings. The researcher explores various circumstances related to the two concepts while highlighting scholarly positions to position his arguments. The article is concluded by asserting that analysis of business ethics from a psychological perspective can enhance the ability of promoting high ethical standards business decision-making The position taken by the author is well founded as it is generated through amalgamation of relevant scholarly sources in the positioning of the relationship between business ethics and psychology (Fassin et al., 2011; Shakeel et al., 2011). The author also highlights individual circumstances where his individual unconscious thoughts may have influenced his decision-making. This not only enhances the authenticity of the work, but also its effectiveness to address the research issue. For this reason, it is a good read both in writing and content. Based on the position taken by the author, psychology is imperative...
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...Mark Jones, a Production Manager, has been transferred from the manufacturing plant in his hometown of Chicago to his company's overseas manufacturing plant in Osaka, Japan. You are the company's I-O psychologist. Using Hofstede's Five Basic Elements of Culture Distinction, write an e-mail message to the Vice President (VP) of Production discussing at least three cultural differences that Mark will experience in managing front-line plant workers in Japan in contrast to in the United States. Also address how cultural differences may play a role in individual differences Mark will experience. Your e-mail message should also include at least three recommendations on how managers can take up overseas tasks with minimum transition problems. State the rationale for your recommendations. Because the VP of Production is a busy individual, restrict your e-mail message to one to two pages Dear VP of Production, Upon the transfer of Mark Jones, there are several things to consider so that a smooth transfer to Osaka, Japan will occur and that he will be able to familiarize himself with the new country, culture, and work processes. When moving to a complete different culture and society, there are things to consider, and according to Hofestede’s five basic elements of culture distinction, there are techniques to learn so that a quick transition will happen. These five elements are power distance, individualism, masculinity, uncertainty avoidance, and long term orientation. ...
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...Introduction Each person has to face the fact that the business is called communication. How to write an official letter or invitation to take a partner and negotiate with them, resolve issues and develop mutually beneficial cooperation? All of these issues in many countries pay very much attention. Of particular importance is business communication for people involved in business. To a large extent on how they know the science and art of communication, the success of their activities. In the West there are relevant courses in almost every university and college, published many scientific and popular literature. It is very important, and psychological aspects of business communication. Question that is constantly facing business people how to build a conversation and negotiation. It is important to understand the general patterns of business communication, which will analyze the situation, the interests of a partner, to speak a common language. Mastery in any field comes with practice, and business communication is no exception. The task of my job to not only help business people navigate the complex issues of business communication technologies, but also show the influence of psychological tricks on negotiating partners, in order to position them to him, in order to achieve fruitful cooperation. Technology Business Communication General characteristics of these negotiations are the main stages In order to negotiate, we must understand what is that. Negotiation is a type...
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...Marketing is the front line of every organization’s attitude to social responsibility and corporate citizenship. In recent times, every successful company has one common agenda at all stages – their main aim is to focus on customers and also they are heavily loyal to marketing. Every companies share a passion for understanding and satisfying the wants and needs of their customers in distinct target markets. The world where the marketing takes place is a self-motivated and potentially very exciting one. However, what it actually means, and how it benefits for the business. Marketing “ is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, services to create exchange that satisfies individual and organizational goals”(AMA,1985). The marketing includes all these things including own experiences that influence and encourage customer’s attitudes to organizations and the product packages on offer. It helps consumers to build expressive bonds with the products they purchase, and to gain psychological as well as functional satisfaction from their use. The Chartered Institute of Marketing defines marketing as, ‘Is the Identification, Anticipation, and satisfaction of customer needs, profitability’. The main role of every organization is to create image and lasting customer relationship in the market based on creating value. Marketing is a process or efforts by organizations to inspire society/community to get them best solutions...
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...CHRIST UNIVERSITY Mid SEMESTER EXAMINATION JAN 2014 ( II Sem UG and VIII BHM) : Time: 9:30 to 11:30am Day & Date | 16/01/2014Thursday | 17/01/2014Friday | 18/01/2014Saturday | 20/01/2014Monday | 21/01/2014Tuesday | 22/01/2014Wednesday | II Sem -B.A Programmes HEPEPS | English | Languages/Ad. English | | Political Science | Principles of Macro Economics | Contemporary IndiaSociology | PSEngPSEcoJPEng | English | Languages/Ad .English | | BasicPsychologicalProcesses -II | Principles of Macro Economics British Literature | Foundations of SociologyJournalism | CEP | English | Languages/Ad .English | | BasicPsychologicalProcesses -II | British Literature | Software applicationFor print media & the web | TCE(Theatre Studies) | | | | Introduction toMusic & Dance –II | | | PEP | English | Languages/Add.English | | Basic PsychologicalProcess –II | British Literature | Dynamics of DanceMusic & Theatre | II Sem -B.Sc Programmes CME | English-- | 9:30 to 11:30 amLang/Ad .English | | Computer Science Data Structures & operating system | Electronics | Differential Calculus | | | 2:30 to 4:30 pmIntegral Calculus | | | | | EMSCMS | English | 9:30 to 11:30 amLang/Ad .English | Statistics ( 9:30 to 11:30 am)(Examination will be held in separate room for Stats; check the notice board) | Computer ScienceOperating...
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...Name: Prof.Maulik Shah Title: Psychology and CRM through Optimistic Marketing Abstract Marketing and psychology are in a way synonyms. Psychology is the science of behaviour and mental process with the ultimate goal of understanding individuals and groups. Marketing is the science of behaviour and mental process with the ultimate goal of understanding consumers and groups of consumers (i.e. markets) for commercial purpose. So the only different in their definition according to me is the word “commercial”. So it is fair enough to say that marketing and psychology only differ in their application part. This research paper will emphasize on the optimistic marketing especially eliminating the use of word “NO” in business and its implications, with some examples from case studies in order to strengthen my argument. The research methodology adopted is observational research. Marketing is all about keeping all your senses open and then ‘sense and satisfy’ the needs of customers. So the examples explained in the research paper is based on the common observations done across some industries and finding out how ignorance has led to the use of negativity in the business and how the use of optimistic marketing can help change the situation. Some supporting examples from successful companies like Disneyland, Nordstorm and Lacoste is also discussed. These case studies and other facts presented in the paper obtained through the observational research throws light on, how creating a positive...
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...management program leads to the degree, Bachelor of Science in Kinesiology, with course work taken in conjunction with the Kelly School of Business. Students admitted to this program are selected from a pool of applicants. Admission to the program is limited. Graduation requirements include: * completion of general education requirements. * completion of sport marketing and management major requirements. * a minimum of 124 successfully completed credit hours which count toward the degree program. * a minimum 2.0 cumulative GPA. * a minimum 2.0 cumulative GPA in a combination of ANAT-A 215 and courses with the following department code-prefixes: HPER-A, HPER-D, HPER-K, and HPER-P. * No Pass/Fail except for free electives. General Education (20 – 39 credits) All undergraduate students must complete the IU Bloomington campus-wide general education common ground requirements. Such students must visit the 2012-2013 General Education Bulletin to view these requirements. Major (85-90 cr.) Sport Marketing and Management Foundation Requirement (15 cr.) Complete each of the following courses: ▪ HPER-P 211 Introduction to Sport Management (3 cr.) – FALL 2013 ▪ HPER-P 333 Sport in America: Historical Perspective (3 cr.) – SPRING 2014 ▪ HPER-P 392 Sport in American Society (3 cr.) ▪ HPER-P 405 Introduction to Sport Psychology (3 cr.) ▪ HPER-P 418 Sport Marketing (3 cr.) Sport Marketing and Management Professional Requirement (21 cr.) Complete each of the...
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...Introduction Today’s technology has offered business organizations multiple methods to communicate. Some forms of communications are more effective than others. Communication is one of the most important elements of a successful business. When writing a business communication it is crucial that you know who the members of your audience are and communicate with the visible purpose. Effective communication achieves its objective to persuade, respond or gain information by considering the style, format, purpose, organization and by tailoring the communication style to meet the audience requirements. Purpose Learning Team A was given five different accounting scenarios with limited amount of information on the JJJ Company, Riordan Mfg, Ad hoc Committee, CEO and the employees. Each team member was assigned a role from the accounting scenario and instructed to write and effective communiqué based on that roles. The communiqués could be n the form of a formal memo, email, power point, and text message. The types of communiqués were based on the information, i.e., formal, informal, long report, short report format, email, power point presentation, or memo, etc. Then each team member had to evaluate the business communication written by the other members and determine its effectiveness by using the following questions as a guide. 1) How well did the communication convey the intended message? 2) Would another type of communication have been more appropriate? Why? 3) Is the...
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...plan are staffing-related components. Riordan is an organization with growth and increased profitability over the last few years. Employees have assisted in making the contributions. A comprehensive plan will allow additional improvements in the workplace. Accomplishing objectives effectively and implementing suggested practices for the workplace is crucial. Background and Objectives of Organization Riordan Manufacturing Company has its dealings in the manufacturing industry. Riordan produces plastic injections. The company products are from new technology and developed processes. In the global business environment, Riordan’s market share has increased and grown because of its designing capabilities. The quality measures of the company products are advanced. The objective for the company is to remain in a stable competitive position within the dynamic business environment. Improvement in the level of revenue is something the company can obtain while establishing quality products for their customers. The objective is to change its inventory management system. The company employs more than 500 employees currently while also maintaining its current revenues. This is excessive effort from employees. To maintain the current growth level, an effective comprehensive growth plan is a requirement for the staff members. Influence of Organizational Behavior on its Effectiveness In the previous five years, Riordan Manufacturing has shown effective organization...
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...Organizational Structures (Author’s name) (Institutional Affiliation) Date Introduction The organization of corporate structures is important in the allocation of duties and roles, supervision of employees at the workplace as well as the efficient coordination of workflow in an organization. These plans form the basis of effective operations of any company’s projects, and give accurate insights on the exploration of the minimal resources available to an organization’s disposal. Besides, it enables any company to manage the work force in the process of timely completion of projects and extension of the businesses longevity. Therefore, it is important to define the roles of each party in any project assigned to the organization. Analysis of the case: designing the authorities of a project manager The Beijing EAP Inc. is a company that provided EAPs to many customers. The nature of its operations required the employees to have strong academic backgrounds that qualified them to operate in this multinational service company. Being the largest market holder in the mainland China, the Company had a huge customer base that categorized it as a big corporation. Amongst some customers of BEC were IBM, Siemens, Samsung, Lenovo, Guadong Mobile and the China Development Bank. Consequently, the Company had many projects that prompted the management to subdivide the projects to different segment managers. In this case study, for instance, Mr. Yang represents a training department...
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