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Business Research Analysis

In: Business and Management

Submitted By mm1270
Words 3961
Pages 16
Marketing Research for New Product of Red Bull

6 March 2015
Business Research/Analysis - BMDS 6340
Final Group Paper

Spring I, 2015

Table of Contents Introduction 3 Company Background 4 History of Red Bull 4 SWOT analysis of Red Bull 5 Current business market environment and competitor’s analysis 6 Management dilemma against new product 7 Product offering and market strategy 9 Product Offering 9 Market Strategy 9 Research design and analysis 10 Research design and testing 10 Research findings 11 Business Strategy development and implementation 12 Business strategy development 12 Business strategy implementation 13 Conclusion 14

Introduction
To keep itself competitive and ensure long-term sustainability of the business, companies keep on making effort to innovate and revitalize their product and service portfolio. Such practices require substantial efforts in researching the consumer demands or expectations, assessing product feasibility and identification of potential market opportunities. The insights derived from such efforts plays critical role in developing and supporting various strategic decisions taken by company to expand its business scope and explore new business opportunities. The market research is performed by the companies to solve certain specific business objectives, among which the exclusive purpose can be mentioned as: assess the revenue generation prospect of the business opportunities, evaluate the competitiveness of the company, identification of the expectations or demand of customers and corresponding capabilities of the company. Corresponding to such objectives, this specific paper intends to perform an exclusive market research for assessing the market opportunities for the Red Bull with respect to its product line of chilled coffee drinks.
In present scenario the Red Bull holds a strong market position in the energy

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