Premium Essay

Business Research Method Proposal

In: Business and Management

Submitted By Thanhduong
Words 446
Pages 2
International University- Vietnam National University
School of Business
Name: Dương Diệp Cẩm Thanh
Due on Friday, 3rd October, 2014

I. Research title: Factors influence on customer satisfaction in Vietnam virtual environment II. Backgrounds and rationale of the study:
Recently, Vietnam online market has been developing at a high rate. According to the data reported by Vietnam E-commerce and Information Technology Agency (VECITA, Ministry of Industry and Trade, 2013), the using Internet rate of 90 million Vietnamese people is 36 percent in which there are 57 percent going online shopping. Revenue of the whole industry reaches USD 667 million and USD 30/ person in average (Visa, 2012). With current growth rate, it is forecasted that there will be about 50% of population using Internet in 2015 and average consumption of USD 50/person per year which pushes revenue in this year up to USD 1.3 billion. Clothes and technology products are the two highest online exchange as well as trading (accounting for 62% and 35%, respectively). From the information reported by comScore in 2013, top 5 retail sites in Vietnam are; Lazada sites,; and Besides, game online trading is the important sector in virtual environment.
On the other hand, the primary users come from the age range of 15-59, accounting for 67% (Vietnam General Statistic Office, 2014) and 62% of them play game online according to reported by Google and Taylor Nelson Sofres research market company. This rate is forecasted to be higher, which is one of the significant reasons for game online distributors’ development in Vietnam. Many of them use game cards which are provided by game distribution companies. Currently, Garena, VNG, FPT and VTC are main competitors in this market....

Similar Documents

Premium Essay

Proposal Goals

...How are research proposals different and similar to business proposals? “A research proposal addresses a particular project: academic or scientific research… Research proposals contain extensive literature reviews and must offer convincing support of need for the research study being proposed.” ( )“A business proposal is a written scheme from a seller to a prospective customer. The main purpose is to fulfill the requirements of a client.” ( ) There are many differences and similarities between formal research proposals and business proposals. The first of these similarities and differences is found in the proposal goals. In a business proposal, the goals are often found in the proposal's overview section or basic proposal introduction. A formal research proposal differs from a business proposal because it often focuses on finding information or data that will help the business make better decisions. Most times business proposals suggest new products or services, with a goal to make money for the business. Formal research proposals have more of a theoretical approach, and business proposals have a practical approach as far as things to do to make money. Another thing to consider when comparing the two proposals is the content located within the formal research and business proposal sections. Both of these proposals share the similarity of the introduction and conclusion, but the other sections within them are different. A formal research report has a......

Words: 590 - Pages: 3

Premium Essay

Business Research Plan

...Unit 1 Individual Project MGT600 – Business Research for Decision Making April 7, 2013 Abstract Functional companies in today growing economy use Formal Research and Business Proposals to effectively conduct business. Both methods are clearly different in meaning and purpose, however the two are intertwined. Formal research and Business Proposals both have applications and values in a business setting that will be discussed in this research paper. The theoretical framework and the research design relating to collaborative technology in virtual globalization will be discussed. (Sekaran & Bougie, 2010). Part 1 “Formal Research” versus “Business Proposal” Introduction In Part one of this research paper I will be discussing the theoretical and practical differences between “formal research” and “business proposals”. In researching the two methods I will present how they impact the business industry, it is vital that business professionals comprehend the distinction between them. Management teams will benefit from research and proposals if they are conducted and implemented properly. Part 1. Marketing Manager and Researchers in a company have complex task in developing formal research projects and business proposals. Formal Research is a structured research style that allows business researchers in a company to present information in a scientific manner. Teams who conduct formal research must use a systematic professional process of collecting and......

Words: 1553 - Pages: 7

Premium Essay

Business Research Methods

...Programme in Management Course Outline Course Title | BUSINESS RESEARCH METHODS | Instructors | Dr. Arun Abraham Elias | Course Credit | | Total no. of sessions | 8 | Session Duration | 75 minutes | Term | III | Year | PGP 17, 2013-2015 | Introduction Business research can be described as a systematic and objective process of gathering, recording, and analysing information that assist in managerial decision making. It comprises a series of steps including: identifying the problem or opportunity for research; undertaking a literature review; developing or extending a conceptual or theoretical framework; establishing the research objectives, research questions or hypotheses for testing; preparing a research design; gathering information and data; analysing and interpreting the data and findings; and providing results in a form that will help the manager deal with the situation and/or adds to the business and management literature. In essence, business research provides the needed information that guides managers to make informed decisions to successfully deal with problems or opportunities. This course provides an overview of the research process, and an introduction to a range of methods and approaches utilised in business research. Course Learning Objectives By the end of this course, students should be able to: * Appreciate the importance of the research process inherent in business and management decision-making; * Understand......

Words: 562 - Pages: 3

Premium Essay


...Research Methodology By Dr Ayaz Muhammad khan 03334690469,  General Objectives The general objective of this course is to introduce students to methods of research. The specific objectives are: (i) to ensure that students acquire some practical research skills; (ii) to help students understand the principles of research; and (iii) to enable students to link the research process with theories of their specialist areas. By becoming familiar with the research process in practice, students should be more confident and competent in evaluating and using research results in their specialist areas.    Contents 1. Introduction to Research 2.1 The need and importance of research 2.2 Scientific method and business research 2.3 Ethics and legal issues of research 2.4 Variables and measurement scales 2 Types of Research 2.1 By purpose 2.1.1 Basic research 2.1.2 Applied research 2.1.3 Action research 2.2 By method and technique 2.2.1 Historical 2.2.2 Descriptive – survey, causal comparative, correlation 2.2.3 Experimental 2.2.4 Qualitative – ethnography, case study, content analysis 3 Research Problem 3.1. Selection and statement 3.2.1. Selection 3.2.2. Sources 3.2.3. Statement 3.2. Review of Related Literature 3.3.4. Need 3.3.5. Sources 3.3.6. Note taking 3.3.7. Organizing and......

Words: 1083 - Pages: 5

Premium Essay


...MANAGEMENT BUSINESS RESEARCH METHODS COURSE OUTLINE COURSE DESCRIPTION Business Research Methods seeks to expose MBA students to the theory and praxis of epistemological notions in relation to business phenomena. The course seeks to create an inter-face between the theoretical construct of corporate world. Emphasis is on understanding real corporate life experiences within their proper intellectual framework. The idea is to add value to a student’s appreciation of the business world, its structure, networks and composition. To facilitate this, the course equips the student with practical business research tools and skills such as questionnaire design and application, interview process design and techniques. In essence, BRM is integrative course which seeks to synthesise students’ experiences from other MBA courses into a coherent appreciation of the methodological configuration of business phenomena. Thus, BRM prepares students for their dissertation work. COURSEWORK ASSESSMENT: 30% 1. Research Proposal- First Semester- 10% 2. Research Project- Second Semester- 10% 3. Intra-Sessional Test – Second Semester- 10% COURSE OUTLINE 1. Introduction to business research -The purpose of business and management research -The research process -Outsourcing or internally administered researches 2. Formulating and designing research topics -Attributes of a good research topic -Generating and reefing research......

Words: 604 - Pages: 3

Premium Essay

Computer Addiction

...course is designed to support students in developing their research proposal and to assist them in defining their mode of enquiry. The course has been constructed to guide students through a range of issues and considerations which should inform their general approach to research. It will give students a general introduction to scientific research, its methodologies, its challenges and its organization. This course permits an understanding of the various decisions and steps involved in preparing a research proposal which includes the problem and its background, literature review, research methodology as well as a critically informed assessment of published research. Also, students will be introduced to a range of research tools, data analysis and will be equipped to plan and organize their research, as well as develop their data collecting instrument. B. COURSE GOALS AND OBJECTIVES: | | | |Course Objectives |On completion of this course, students will be able to: | | |Understand the concepts, approaches and procedures underlying the conduct of research. | | |Develop a research problem, select the appropriate tools and construct data......

Words: 1540 - Pages: 7

Free Essay


...Systems in evaluating proposals for experimental psychology. An interest to teachers is grasping at students for involvement in experiments, and for students gain an opportunity to applying their skills to assess their observations empirically. Researchers observe the participants over a quantitative research, considering various styles, and techniques for data collecting. This study was an observation. Results will determine that the students build an improved understanding between the proposals created before the experiment and after the assessment to establish quality work. The study is an experimental research, in which “intervention by the researcher beyond that is required for measurements to determine the effect on another variable” (Cooper & Schindler, 2006, p. 709). The researchers placed the participants into teams, and the teams picked a topic taught in class, and create a proposal. In this paper, the attention is on the method, independent and dependent variable, observation techniques, and the sampling plan. Method Chang, Lee, Lin, and Sung, from the national Taiwan Normal University conducted this study. The study consisted of monitoring and observation of the data collected, measured, and analyzed. The study depends on experimental method and quantitative data collection techniques. Beginning with questions then narrowing the focus to one topic and a design how to arrive at the result. The students choose a topic and created proposals. A Likert-type......

Words: 764 - Pages: 4

Premium Essay

Reserach Proposal

...HTM 700: RESEARCH METHODS AND ANALYSIS FOR HOSPITALITY AND TOURISM ASSIGNMENT 2 RESEARCH PROPOSAL ASSIGNMENT A research proposal is a short written document to inform others of a proposed piece of research. It is prepared prior to conducting the actual research and submitted to the relevant parties that require it to be evaluated. The relevant parties could be a business organization that hire consultants or offer grants to conduct some specific scientific investigation for them, organization that offers scholarships to students and requires a research proposal as part of the application process or as part of the process in the completion of a Bachelor/Masters/PhD degree. As part of the requirement for the completion of your Research Methodology course, you are required to prepare one research proposal closely related to your area of study. This assignment constitutes 30% of your final grade where 25% will be awarded for the written paper and the other 5% will be awarded for the presentation of your research proposal. You will work individually as a preparation of the real RP you will prepare the following semester. Your completed research proposal must be handed-in during the Week 13, followed by the presentation of the research proposal during the subsequent class period. You are required to prepare your presentation on power-point slides and you are only allocated about 15 minutes to do your presentation. Research Proposal Outline The purpose of the...

Words: 925 - Pages: 4

Premium Essay

Formal Research and Business Proposals

...Proposals and Research Nashira Wiggins American Intercontinental University Abstract What are the differences between formal research and a business proposal? What are the similarities? This paper will compare and contrast the theoretical and practical differences between formal research and a business proposal. The second part of this paper will explore the effects of human resources outsourcing on leadership performance and employee commitment. This paper will show that human resources outsourcing has a negative effect on employees and their morale. Part 1 Formal research provides basic information and statistics in a given field or industry depending on the focus of the research. Formal research may be used to research the demand for a specific product or service by researching similar products or services that are already on the market. Included in this research would be the general sales rate, the companies that market these products or services, and the current sale price. Research will reveal whether the market for the product is flooded or if it is indeed a good business opportunity. A business proposal is a document that proposes a method for completing a task. A business proposal can be used for launching a new product or for something like implementing a new strategy for a marketing campaign. “A proposal includes a brief description for the task at hand, a section describing the general approach to the task, a schedule for the task in question and a......

Words: 1136 - Pages: 5

Premium Essay

Database Workshop

...Amsterdam Business School Academic Year 2014 - 2015 Course Outline Course: Thesis Workshop Database Research - 6314M0226(F)Y Lecturer: Dr Niccolò Pisani Office: M 2.14 Telephone: 020-525-4360 Term: Sem.1 - Block 1 Email: Consultation Hour during the course: Monday 17:30 – 18:30 Course Coordinator: Corine Boon M 2.26 020-525-4181 Lectures Dates Mon 01/09/2014 Mon 08/09/2014 Mon 15/09/2014 Time 15:00-17:00 15:00-17:00 15:00-17:00 Room REC-JK 1.90 REC-JK 1.90 REC-JK 1.90 Assessment: Individually Written Research Proposal 100% 1 COURSE DESCRIPTION This course is meant to support students in learning how to obtain and utilize data from WRDS platform for their thesis. Most students lack real world experience working with data, above and beyond the basics of spreadsheet analysis. As a result, students either do not know where to find the data they need or do not know how to handle data properly. This workshop is intended to increase your comfort level working with databases. Areas of topics that use WRDS database include, for example, corporate social (ir)responsibility (KLD), consensus and forecasts from security analysts (IBES), abnormal returns for specific corporate actions or events (Eventus), detailed audit information between accounting firms and corresponding companies (Audit Analytics), and any topic concerning firm financial performance (COMPUSTAT/CRSP/AMADEUS). The workshop consists of three......

Words: 964 - Pages: 4

Free Essay

Psc 495 Business Proposal Project Summary

...PSC 495 Business Proposal Project Summary Click Link Below To Buy: The purpose of this assignment is to begin drafting an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization. There are several parts to this assignment, and each part has been explained and briefly outlined in the "Business Proposal Project Summary" document in the Course Materials. That document should be used as a guide to assist you with constructing key elements of the proposal. Word count guidelines are provided for each section of the business proposal. For this assignment, you will complete the Purpose Statement, Problem Statement, Data and Research Findings, Proposed Solution, Stakeholder Analysis and Benefits, and Implementation Methods sections of the Business Proposal. Much of this content has been generated in the Topic 1-4 assignments, as noted below. 1. Purpose Statement (100-250 words) provides clear statement of why the business proposal is being made. 2. Problem Statement(revised as needed from Topic 1 assignment feedback) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment. 3. Data and Research Findings(250-500 words) should include a summary of what you learned from conducting......

Words: 551 - Pages: 3

Free Essay

Proposal to Create a Research Report on Corporate E-Learning

...Proposal to Create a Research Report on Corporate e-Learning INTRODUCTION For good reason, the growth and development of our employees through improved learning opportunities is one of the main values found in PG&E’s mission statement. As a company, we are painstakingly aware that the future success of PG&E depends on our ability to provide our employees with the training and development that is necessary to drive better business outcomes in safety, customer satisfaction, financial performance, and environmental leadership. As corporate resources—time and money—continue to decline, providing the required training has become an increasingly difficult task. Faced with similar time and budget constraints, an increasing number of companies are turning to corporate e-learning as a viable solution. Corporate e-learning offers the promise of a more dynamic and interactive learning experience compared to traditional methods of corporate training at a lower and more cost-effective price (Brack 2). Over the past decade, there has been extensive research conducted in the field of corporate e-learning. This information is abundant, cheap, and readily accessible to those who wish to obtain it. For companies such as PG&E who are considering the adoption of corporate e-learning, whether purchased from an external source or designed and developed in-house, conducting a research literature review is the first step. Research literature discussing how e-learning programs meet or fail......

Words: 786 - Pages: 4

Premium Essay

Mindwriter Corporation Critique

...University of Phoenix Business Research Applications MGT480 Dr. Martha Stillman January 04, 2009 Mindwriter Corporation Critique A critique of Mindwriter’s Corporation research proposal will be reviewed for its effectiveness. The research method that was chosen for the proposal and how well it worked will also be discussed. In the preceding paragraphs the proposal will tell what, why, how, where and to whom the research will be done as well as show the benefit of the research itself. Before a research study takes place it is always a good idea to do a development chart which clearly describes how the problem is taken in steps and the research questions and objectives are used to arrive at a proposal to be approved before the study takes place. This will definitely be a useful guide to go by and can always be altered to meet needs. (Cooper & Schindler, 2003, chap. 4) Problem Statement Looking at the statement it says that some customers are unhappy with Mindwriter’s service problems. There is a program called CompleteCare which promises to provide service related issues on portable laptop and notebook computers. Apparently there is a shortage of trained personnel in the call center and Mindwriter wants to find out whether it’s the result of this or its products. Management is requiring information on the effectiveness of this program and whether it’s effective or not and if there are any improvements to be made to the program. Research Objectives For......

Words: 788 - Pages: 4

Free Essay

Walmart Case Sudy

...London School of Commerce MODULE TITLE: BUSINESS RESEARCH METHODOLOGIES Subject to University Approval PROGRAMME: BABS/CMET SEMESTER: Semester Three/ Four ACADEMIC YEAR PERIOD: February-May 2014 Semester LECTURER SETTING ASSESSMENT: Roger Telfer DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL: DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED: 18 April 2014 SUBMISSION METHOD/MODE: Online via turnitin ---------------------------------------------------------------------------------------------------------------- Assessment Type: [Assignment] “Research Proposal” ----------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;- Individual Assignment and supporting documentation (Equivalent to an overall maximum of 3000 words in total). ----------------------------------------------------------------------------------------------------------------------- Maximum Word Limit and Assessment weighting for each aspect within the assessment: * Individual Research Proposal (3000 words); Assessment Weighting 40%. ----------------------------------------------------------------------------------------------------------------------- Assignment BRM Select a research topic of your choice based on a business issue and design a research proposal for this topic. This proposal should not exceed 3000 words. Task ......

Words: 881 - Pages: 4

Premium Essay


...Sample Title Page for Research Proposal    (Title) e.g. Purchase Behaviour of Personal Computers: A Cross-Cultural Study of Urban Malaysian Consumers     A Proposal Submitted by (Author)     In Partial Fulfillment of the Requirements for the Bachelor of Science/Arts (Hons) in ………(major)……………..      Asia Pacific University College of Technology & Innovation    (Month, Date, Year) Student Name: Student No: Email Address: Programme Name: Title of Project: Proposed Supervisor (if known): Please state which modules your topic is related to: [pic] A Format for Research Proposals A research proposal is a written specification of an intended research, which clearly outlines the context of the study as well as why and how it will be conducted. However, these should only be seen as guidelines, meaning that deviations are possible, if necessary/appropriate and according to the supervisor(s) advice. Title The title (topic) of the proposal should ‘accurately’ reflect the scope and content of the study in not more than 20 words. It should be concise yet precise and able to outline the core issue of the study. There are cases where a subtitle is added to define the scope. Introduction Introduce the topic, the sector of business or industry concerned and how the project relates to it Statement of the problem Identify the problem(s) that the researcher wants to address: magnitude, relationship and question(s) the researcher wants to answer or......

Words: 851 - Pages: 4