...|[pic] |Syllabus | | |School of Business | | |RES/351 Version 1 | | |Business Research | Copyright © 2011 by University of Phoenix. All rights reserved. Course Description This course evaluates the process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning...
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...RES/ 351 – Business Research Assignment: Stages of the Research Process. Professor: Stages of the Research Process Research is investigation a study to basically establish facts in a particular area of study; the main goal is to get as much as information, in this case “ facts”, that can be set until you are able to come into a conclusion. In the reading passage it states, “ that a useful way to approach a research process is to state a basic dilemma that prompts the research and then try to develop other questions by progressively breaking down the original one into more specific ones”, (Donald R Cooper and Pamela S. Schindler; page 77), with this being stated in the reading passage. There are particular areas in which really must be focus during the stages of the research process these stages are: Clarifying the research question, Proposing research, designing the research project, collecting data and preparation, Data analysis and interpretation, Reporting the results. All of these must be involve during the research process, with out these there can’ be a exact or in other words accurate results for the research that is being done, otherwise the results of the research can be misleading to false result. I have chosen three particular articles with specific topics, “ Marketing and Business Research”, “Business Research Methods”, and “ Marketing Research and Business Management”. Purpose of business research 1st Article, “ Marketing...
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...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
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...process of conducting business research for improving decision making within an organization. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics include problem framing, data collection, data analysis, and data presentation. Week 1 - Topic 1: Recognizing the Situation Objectives Recognize a situation, problem, issue, or opportunity that needs addressing. Determine the significance, scope, magnitude and feasibility of finding a solution to the situation, problem, issue, or opportunity. Identify ethical issues involved in business research. Describe the business research process. Materials Week One Student Guide Sample Examination to prepare for Final Examination EBOOK COLLECTION: Business Research Methods, Ch. 1 EBOOK COLLECTION: Business Research Methods, Ch. 2 EBOOK COLLECTION: Business Research Methods, Ch. 3 EBOOK COLLECTION: Business Research Methods, Ch. 4 ARTICLE: Week One Topic Searches Assessment Individual Assigment: Current Events in Business Research Write a 300-word summary of the business research process by describing the business research process from your experience in the workplace or in an article you find through the University Library. Format your paper consistent with APA guidelines. Please see the instructor's syllabus for this week's assignments. Week 2 - Topic 1: The Purpose of Business Research Objectives State...
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...probability concepts to business decisions. Students learn important criterion for developing effective research questions, including the creation of appropriate sampling populations and instruments. Other topics include descriptive statistics, probability concepts, confidence intervals, sampling designs, data collection, and data analysis – including parametric and nonparametric tests of hypothesis and regression analysis. Cooper, D.R., & Schindler, P.S. (2006). Business research methods (9th ed.). Boston, MA: McGraw-Hill/Irwin. Lind, D. A., Marchal, W. G., & Wathen, S. A. (2008). Statistical techniques in business and economics (13th ed.). Boston, MA: McGraw-Hill/Irwin. All electronic materials are available on the student website. |Week One: Descriptive Statistics and Probability Distributions | | |Details |Due |Points | |Objectives |Compute descriptive statistics for given data sets. | | | | |Apply probability concepts related to discrete and continuous probability. | | | |Readings |Read Ch. 3, 5, 6, & 7 of Statistical Techniques in Business & Economics. ...
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...Understanding Business Research Terms and Concepts Part 2 Donna Johnson RES/351 March 10, 2016 Victor Ornelas Understanding Business Research Terms and Concepts Part 2 Introduction: Data collection is a very strong aspect in any type of research investigation. Direct observations cannot make up the study; data should be collected from individuals in forms of some type of sample. I have researched two businesses that I will explain three quantitative data collection instruments and sampling methods. One of the businesses will identify a descriptive statistical method and the other business will explain how to use inferential method. Each sampling approach will have their strength and weakness identified, specific situations of each instruments and designs will be explained, strength and weakness of each statistical approach, provide an example of how they can be used most effectively in a combined approach, and finally address the methods which are more appropriate for my own business and functional area. Strengths and Weakness of Sampling approach Tests can provide a variety of characteristics of individuals allowing common measures to be compared across populations, many tests can be held in a group that saves time and the response rate is higher, quantitative nature of the data creates ease. Tests also have strength in providing a wide range of tests being available and already prepared. Weakness of test can have a high costs depending on the items needed to conduct;...
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... |Unit number and title | |BTEC National Business |Unit 4 Business Communications. | |Learner name | Assessor name | Department | | |All Business & Enterprise team |Y- CSI | |Date issued | Hand in deadline |Actual date submitted on | |Thursday 22nd October 2015 |Friday 13th November 2015 | | | | | |Assignment title |Google IT! | |The aim of this unit is to show learners that the collection and management of business information, and the successful communication of that information | |throughout a business, is critical for the future prosperity of the organisation....
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...Combining Qualitative and Quantitative Methods In Environmental Accounting Research Evangeline Elijido-Ten Faculty of Business and Enterprise, Swinburne University of Technology Address for correspondence: Faculty of Business and Enterprise Swinburne University of Technology John Street, Hawthorn Victoria, Australia 3122 Phone: +61 3 9214 4471 Fax: +61 3 9819 2117 E-mail: eelijidoten@swin.edu.au 1 Combining Qualitative and Quantitative Methods In Environmental Accounting Research Abstract Purpose: To explore how the combination of quantitative and qualitative methods can enhance a study on the environmental reporting decisions made by Malaysian companies using the emergent stakeholder theory. Methodology/approach: The paper provides an illustration of how the descriptive, exploratory and explanatory type of research is entrenched with the objectives of the research and how the combination of quantitative (statistical regression and weighting/mean ranking) and qualitative (archival analysis, qualitative interviews) methods may enhance accounting research not only from results that corroborate. Findings: The three-fold objective of this study, corresponding to its three phases, illustrates that combining qualitative and quantitative methods involves considerations at each phase of the investigation. The research design shows that when the researcher work with different types of data within the same project, the way data is used varies according...
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...marketing in different types of organisation 2. Explain the importance of different types of marketing research | Contents 1. Identify three key characteristics of the marketing concept (150 words) 2. Explain Britvic’s micro and macro environment (100 words) 3. Explain why market research and the information gathered are important to an organisation like Britvic (150 words) 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response (150 words) 5. Explain the process of market segmentation and targeting and the benefits of segmentation and targeting to Britvic (150 words) 6. Explain marketing theory in relation to each of the 4 P’s. Explain the factors that would affect how Britvic might decide on their choice of each of these items (600 words) a. Product mix and individual products b. Distribution channels c. Pricing methods d. Promotional methods 7. In marketing a service, explain the importance of: (300 words) a. Process b. People c. Physical environment 8. Explain how Britvic might adapt their marketing mix in response to three possible changes in market conditions. (300 words) 1. Identify three key characteristics of the marketing concept (150 words) Marketing is about producing what meets people’s needs and want to buy and not to sell what...
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...level. In this situation tea stall business provide a poor family in Bangladesh with the opportunity to grow a unique small business and serve their community with refreshing tea as well as earn money .Thousands of ordinary people earn their livelihood by selling tea, in every part of Bangladesh. As a student’s of research method we try to find out the average daily income of tea sellers in dhanmondi area, Dhaka Statement of the problem & setting Objective Every research have some objectives .We choose tea stall business for our research, because there is no sufficient research about tea stall business in our country. That’s why we conduct a small research, in three tea stall at dhanmondi area and our research objectives as follows- 1. To assess the daily average income of a tea sellers 2. How they improve their business 3 .To know about their future business plan 4. Is there any loan or credit facilities for tea sellers 5. To provide some suggestions for business development Review of Literature A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic . Literature reviews are secondary sources, and such . Research ultimate goal is to bring the reader up to date with current literature on a topic and forms the basis for another goal ,such as future research that may be needed in the area. We also...
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...Hypothesis Reflection Learning Team A: Kala Chavez, Jessica Gonani, Stacie Knauss, Michael Orcutt, and Troy Stodard QNT 351/Statistics for Business and Economics June 17, 2014 Don Silva Hypothesis Reflection This week Learning Team A is tasked with discussing three parts to hypothesis research. These objectives included evaluating the steps to test a research hypothesis, compare the means of two or more groups, and calculating the correlation between the two variables. By discussing these three objectives, team A will gain a better understanding of how the objectives are associated with statistical analysis. Research hypothesis Testing a theory or hypothesis sounds like an easy task but it is not. There are many steps to testing a research hypothesis. The five steps of hypothesis testing are (The University of North Carolina at Chapel Hill, 2012): 1. Stating the research question or questions 2. Specifying the null and alternative hypothesis involved 3. Calculating the test statistics 4. Computing the probability of test statistics or the rejection region 5. Stating the conclusions The first step, stating the research question, will clearly define and identify the research question. The population of interest, hypothesized values, and the parameters of the variables are clearly stated. Next is to state the hypothesis of at least two possible outcomes. These are the null and alternative hypothesis. The null hypothesis states that nothing will...
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...Business Research Report Compensation Systems Assessment Code: RWT1 Student Name: Diane Smith Student ID: 337372 Date: October 7, 2013 Mentor Name: Christina Wright Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Finding Number 1 5 Finding Number 2 6 Finding Number 3 7 Recommendations 8 Conclusion 9 References 10 Executive Summary Compensation represents monetary pay for performance. It is a very important component to our manufacturing company’s Human Resource system. Our 120 employees are the heart of our business. We depend on their knowledge to help our company reach its goals. Therefore, we researched a variety of compensation strategies, which you will read below, that have helped us develop a compensation system that will motivate, encourage, retain and reward employees. There is no perfect system. Not all systems fit all businesses. The idea that pay policies have strategic impact has become a major theme within the compensation literature since the mid-1980’s…analysis reveals that inferior organizational performance is associated with the lack of fit between pay policy and business strategy.” (Montemayor, 1996, p889). But through careful investigation we have found two systems we believe will work well in our company. Through our research, three compensation systems really stood out. We will discuss Merit Based Pay, Salary Plus Commission and end with Salary Plus Bonus. This report outlines our...
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...Understanding Business Research Terms and Concepts: Part 1 RES/351 Business Research August 13, 2014 Understanding Business Research Terms and Concepts: Part 1 It is important to understand business research terms and concepts when conducting research. Having an unclear understanding of the terms and concepts could lead to ineffective research results. Having good measurement tools in place can be used as an indicator for measuring accuracy. Tools that are put in place to measure accuracy are evaluated using three key criteria, validity, reliability, and practicality. Validity is the main concern of the research. Reliability deals with the quality of measurement. Practicality is concerned with factors of economy, interpretability and convenience. In this paper, I have chosen two articles and will identify, compare, and contrast the two approaches, qualitative and quantitative, used by the researcher. In the first article titled, “Research in the News: Practicality trumps desirability in gift giving”, the researchers use a qualitative approach. The strength of this approach was that the studies were conducted face to face in a classroom which allowed the study capture the actual emotions, feelings, and opinions of the individuals being surveyed. Using a combined approach in this study would enhance the results by adding in statistical measures, which will be obtained through the quantitative design. The appropriate method for this research study was the qualitative...
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...International University IU QUANTITATIVE METHODS FOR BUSINESS (FALL 2013) SAMPLE TEST MIDTERM EXAMINATION PART 01: MULTIPLE CHOICE QUESTIONS (20 POINTS) 1. (1 pt) Given the following two-person game, which strategy can be eliminated by use of dominance? Y1 Y2 13 0 X2 6 8 X3 12 14 a. X2 c. Y2 b. Y1 e. X1 d. X3 The following payoff table is using for next 6 questions. 2. (1 pt) What decision would an optimist make? a. Alternative 1 c. State of Nature A b. Alternative 2 e. Alternative 3 d. Do Nothing 3. (1 pt) What decision would a pessimist make? a. Alternative 1 c. State of Nature B b. Alternative 2 e. Alternative 3 d. Do Nothing 4. (1 pt) What is the best decision if using Criterion Realism (Hurwicz) approach? α = 0.7 a. Alternative 1 c. State of Nature C b. Alternative 2 e. Alternative 3 d. Do Nothing Powered by TAs (Le Phuoc Thien Thanh and Le Nhat Ho) | Fall 2013. [Quantitative Methods for Business] | MIDTERM EXAMINATION: SAMPLE TEST X1 1 International University IU 5. (1 pt) What is the best decision if using Equally Likely (Laplace) approach? a. Alternative 1 c. State of Nature A b. Alternative 2 e. Alternative 3 d. Do Nothing 6. (1 pt) What is the best decision if using Minimax regret approach? a. Alternative 1 c. State of Nature A b. Alternative 2 e. Alternative 3 d. Do Nothing 7. (1 pt) Given probability of state of nature P(A)...
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...RES/351 Business Research Starbucks, Bank One & Visa Launch Starbucks Card 1. What types of research were done at each stage? Discuss the strengths of each different type given the stage of the project. Starbucks used the scientific method which consists of three different studies based on product functionality, product optimization, and brand tracking. The scientific method used to gather information about the target markets that they had or trying to approach. The product functionality study was carried out at the concept testing stage of the research, through the use of an online survey. The purpose was to understand which of the two credit card concepts customers preferred of the dual-function or two separate cards. This would determine if the product would or would not function as Starbucks desired, the findings of this study would be pertinent information to assist Starbucks and its affiliates in determining the strengths and/or weaknesses of the study’s design. The study of product optimization was used to see the concept stages of research. Starbucks used this study to see if certain features from the dual action card would determine if customer’s decision to apply for a credit card. The brand tracking was used to measure the return on the marketing investments based on the feedback after they launched the card. 2. Build the management-research question hierarchy for this project. The first question Starbucks had to answer was whether or...
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