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Business Research Report

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Business Research Report #2 Kimberly Pace BUSI 1033 Introduction to Business, 7-Nov-15, Lisa Allen

Yorkville University

Business Research Report #2
As part of my Business Research Report I have chosen the following companies:
The Second Cup Ltd. And DAVIDs Tea Inc. Throughout the course, there has been so much discussion regarding coffee that I thought I would delve into the coffee and tea world a little deeper.
Davids Tea first opened in 2008, in Toronto by David Segal and Herschel Segal. David was a tea loving entrepreneur and his cousin Herschel a Canadian Retail Pioneer and founder of Le Chateau. The two are passionate about tea and opened a tea company because they felt that tea brings people together. It is healthy and delicious and is the second most popular drink second only to water. Davids tea carries over 150 types of teas, including exclusive blends, limited edition seasonal collections, and exotic teas from around the globe. David’s teas have unique names such as the sweet blends named Read My Lips or Red Velvet Cake that tastes like red velvet cake. They carry premium green teas such as Sencha Ashikubo or Dragonwell. They also sell tea accessories to assist you in making the best cup of tea possible (The Davids Tea Experience, 2015). The company now has 136 tea shop locations across Canada and 25 in the United States, offering the public 5.1 million shares in June of 2015 for $19 U.S. per share (Davids Tea debuts, 2015).
Second Cup started in a shopping mall that sold six blends of specialty coffee beans in 1970. During the 80s the company rapidly grew and by 1989 there were 180 cafes, focusing on brewed coffee, whole bean coffee and coffee merchandise. . In the 90’s Second Cup opened its first stores in Quebec and their offerings increased to serving espresso based beverages, iced and blender drinks. Currently,...

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