...Business Research Report Online Marketing Plan for "Talking Cookbook" Presented to: Executive Teams Assessment Code: RWT1 Student Name: Cathy Everett Student ID: 000267052 Date: August 24, 2013 Mentor Name: Janie Chromcak Table of Contents Executive Summary 3 Introduction 3 Research Findings 3 Advantages and Disadvantages 4 Online Impact on Sales 4 Requirements for a Successful Campaign 5 Recommendations 6 Conclusion 6 References 7 Executive Summary The purpose of this report is to provide research and recommendations for the company to decide if expanding into the online market is beneficial. The company already has a very large customer base in all stores and is well respected within the communities that it currently operates. This report will show that while there are some disadvantages to starting an online campaign, the advantages overshadow them by having a big impact on sales with minimal requirements from the company itself. Introduction Currently, the company is only offering "Talking Cookbook" in retail stores. Business is good and the company wishes to continue selling them in retail stores. In addition, the company has recently decided to expand into the online sales business. This report has been created to help the executive team and board of directors determine if the advantages of an online marketing campaign will outweigh the potential disadvantages in using the internet and worldwide web to increase the customer base and make...
Words: 1879 - Pages: 8
...Business Research Report Establish New Market Presented to: Board of Directors for The Technology Training Academy Date: February 4, 2012 Table of Contents Executive Summary……………………………………………………………………………….3 Introduction………………………………………………………………………………………..4 Research Findings…………………………………………………………………………………5 Finding #1……………………………………………………………………………...5 - 6 Finding #2…………………………………………………………………………………5 Finding #3…………………………………………………………………………………6 Recommendation………………………………………………………………………………….7 Conclusion………………………………………………………………………………………...7 References……………………………………………………………………………………..8 - 9 Executive Summary The Technology Training Academy is a fast track hands on educational facility. The focus is on short term programs where the student obtains hands on training in a classroom and lab environment. The classes are taught by instructors with a minimum of three years in field experience, who understand the operation of the business to which they teach. The mission statement for The Technology Training Academy: To educate and produce employable graduates within their chosen field of study allowing them an effective fast track to their career of choice. As such, the end result requires The Technology Training Academy to include in the training, assistance with their job search and their obtaining a position with a business in...
Words: 2833 - Pages: 12
...Business Research Report Sam Ebbie Contents 1.0 Introduction 3 2.0 Literature Review 3 3.0 Research Methods 5 4.0 Finding and Analysis 5 5.0 Conclusion 9 6.0 Recommendation 9 7.0 References 10 Introduction After speaking with a number of University of Glamorgan students, it was decided that the research would be centered around the problems owners were experiencing with their iphones. The problems according to the secondary research explored, include signal strength, battery life and a number of other issues (BBC, 2010). It was decided to choose this as the research topic due to the fact that Apple have become the predominant mobile phone provider since releasing the iphone in 2007. Apple currently boast a 44.9 percent share of the market. Additionally a number of articles were published talking about the problems that iphone users were experiencing with their phones. It is important to discover whether the same problems reported by those in the articles were also being faced by the students with iphones at the University of Glamorgan. The main aim of the research is to evaluate the University of Glamorgan students overall levels of satisfaction of owning and using an Apple iphone. Four objectives to achieve in the research were outlined. Firstly it is important to identify what other handsets students considered purchasing at the time of buying their iphone, to reveal Apple’s main competitors. Secondly understanding...
Words: 1972 - Pages: 8
...BUSINESS RESEARCH REPORT PROPOSAL Student’s Name University Affiliation Business Research Report Introduction After a great talk with the Holmes Institute students, we decided that our research will be based around the various problems that owners were getting from their iPhones.The various issues obtained from research include; battery life and strength of the signal. Due to the obvious truth that apple have dominated the whole market in mobile phones since it was released in 2007, we decided that this will be our topic of research. According to recent research 44.9% of the mobile phone market is owned by the Apple. It should be noted that several additional articles were actually published that were addressing the various problems which were being experienced by the Apple users. It should be fascinated if we investigate whether the same number of problems was also facing the students in the Holmes Institute. The research proposal will be founded and be discussed in details and in systematic order. The background information will discuss the literature review of the proposal in depth hence establishing the relationship that can be found in the research work. The problems and the objectives will also be discussed to form the basis for the real discussion. The mechanism and the techniques of the research and data collections will also be discussed in the report. Finally the report findings and conclusion will be drawn to finalize the research work. Background Information ...
Words: 2575 - Pages: 11
...Acquisition of Beats Research problem and purpose In recent years, industries worldwide have experienced slow growth consequently the effects of the economic crisis and recession. Buying habits and consumer behavior have become more conservative, plagued by uncertainty brought about by market instability. In an effort to stabilize the market and gain a competitive edge, Apple has acquired Beats Electronics. Shinal (2014), “Apple's acquisition of Beats Electronics gives the technology giant a small but much-needed product refresh in both hardware and software” The support of Beat’s audio gear design and online music services is what Apple has in mind. The integration of technologies is accompanied with a mixture of ideas, concepts and business approaches. Business executives and managers from both companies will face a common management dilemma in the acquisition of Beats Electronics. Research questions are relevant to the success of Apple Corporation’s move toward revolutionizing the music and technology industry. Furthermore, to answer the management dilemma: How can the organization successfully market technology within the music industry? The development of relevant questions for information gathering is paramount for business success. Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem It is important that Apple find a solution to its stagnant growth so that sales will increase and the business can prosper again...
Words: 1825 - Pages: 8
...Business Research Report Mobile Devices for Field Service Assessment Code: RWT1 Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Recommendations 7 Conclusion 7 References 8 Executive Summary The purpose of this report is to investigate the possibilities of using mobile technologies for the company’s field service personnel and how this would affect the business in three main areas. In particular we want to investigate the use of mobile tablets to improve the efficiency of the field service call. Can our existing process be improved upon? We want to investigate the use of mobile tablets to improve the accuracy and effectiveness of each repair. Because sometimes a field technician may be required to make multiple trips to a customer location to finish a repair we want to see if these multiple trips can be minimized. Finally, we want to investigate how, if adopted, the use of mobile tablets will facilitate the lowering of day to day operational expenses. The following report outlines those findings. Introduction As partner in the Home and Office Computer repair business that utilizes after-sales support contracts from major PC vendors I have been tasked with investigating the use of mobile technologies for field service. Specifically the use of mobile technology with tablet pc’s that the firm can take advantage of and how this technology would best serve the technician in the field. It is expected that tablet pc mobile technology...
Words: 2078 - Pages: 9
...Detailed Assignment Information: Assignment 2 Module title | Starting and Developing a New Venture | Assessment title | Assignment 2: | Submission details | You are required to submit your work in Microsoft Word format using the Business School’s ‘Assignment Submission’ procedure. Make sure that you include your enrolment number on the submission:Note: All submissions should be made electronically via TurnitinBy submitting your work in this fashion you are agreeing to abide by the University’s regulations on plagiarism. | Final submission date | 11.59pm on 6h May 2012 | Work will be marked out of | 100 | Absolute value of work | 60% | Critically appraise the following statement: ‘Launching a SME need not be regarded as a futile activity in nationally poor economic conditions’ The essay should be no longer than 2,500 words Students will be encouraged to fully research the assignment topic with extra reward being given to students who look to additional sources of information outside the key text and lecture notes to produce the report. Learning Outcomes and Assessment Criteria This piece of assessed work relates to learning outcome 2 of this module. Assessment Criteria The following criteria will be used to determine the extent to which the candidate has met the learning outcome of this assignment. The ability to * Demonstrate a critical understanding of the material introduced throughout the module * Critically evaluate subject...
Words: 527 - Pages: 3
...Business Research Report Benefits of an Electronic Health Record Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 5 Research Findings 5 Opportunity for Financial Incentives 5 Improved Quality of Patient Care 6 Increased Productivity and Efficiency 7 Recommendations 8 Conclusion 9 References 11 Executive Summary The benefits of successfully implementing an electronic health record are both vital to the future of our business as well as rewarding. The purpose of this report is to clearly demonstrate the need for implementation of an electronic health record and provide explanation of the benefits available to us with successful implementation. . The three main benefits I will be presenting research on are the financial benefits of an electronic health record, the ability to provide better quality patient care and the opportunity to increase productivity and efficiency through implementing an electronic health record. There are significant financial incentives for implementing an electronic health record and meeting Medicare and Medicaid’s requirements for meaningful use. Eligible providers can earn up to $44,000 through the Medicare EHR Incentive Program and up to $63,750 through the Medicaid EHR Incentive Program. There are three stages involved in meeting meaningful use the first stage consists of data capture and sharing, the second involves advanced clinical...
Words: 3353 - Pages: 14
...BUSINESS RESEARCH METHODS PROJECT REPORT ON INDIAN AGRICULTURE: FACTORS AND PRODUCTION Submitted in Partial Fulfilment of the Requirements for the degree of MASTER OF BUSINESS ADMINISTRATION By: Group 5 Ekta Chhotaria – G012 Aadarsh Chaudhary – G014 Dhwani Mehta – G038 Jackin Mota – G041 Snehal Naik – G044 Devalla Phani Madhav –G50 Rahul Rao – G051 Suryansh Shrimal –G59 Narsee Monjee Institute of Management Studies Mumbai – 400056 August 2015 INDEX Serial No. | Topic | Page No | 1 | Research problem | 3 | 2 | Abstract | 3 | 3 | Introduction | 4 | 4 | Literature Review | 4 | 5 | Research Design | 5 | 6 | Findings | 8 | 7 | Conclusion | 12 | 8 | Appendix | 12 | RESEARCH PROBLEM Reduce agricultural dependence on rainfall ABSTRACT Purpose: To determine the effect of irrigation on agricultural productivity Methodology: Scatter diagram and the regression analysis Findings: This study quantifies the incremental benefits of major factor inputs inovertime variation of agricultural performance and agricultural productivity in India. The results of our model indicate that better irrigation facilities, normal rainfall helped to improve crop output in the country. Social implications: Knowing precisely what factors impact agricultural productivity and to what extent will help the government increase farm productivity, thus reducing farmer suicides. INTRODUCTION The Indian economy has undergone structural changes...
Words: 1959 - Pages: 8
...The Learning Business Research Report BX2174: Research & Decision-Making for Business KARAN LAKHANPAL Student Number: 12908897 QIN YANG Student Number: 12653971 Lecturer: Dr Andre Kuah Contents 1. EXECUTIVE SUMMARY ............................................................................................ 2 2. BACKGROUND TO THE BUSINESS DECISION OR PROBLEM .............................................. 3 3. THE SPECIFIC RESEARCH OBJECTIVES TO BE ADDRESSED .............................................. 5 4. CRITICAL ANALYSIS OF THE METHODS ...................................................................... 6 5. RESULTS AND DISCUSSION ....................................................................................... 8 6. IMPLICATIONS FOR THE BUSINESS DECISION OR PROBLEM ........................................... 10 7. ETHICAL ISSUES .................................................................................................... 11 8. REFERENCES......................................................................................................... 13 9. APPENDIX ............................................................................................................ 14 The Learning Business Research Report | Campus: 10. 1 CHECKLIST OF ASSESSMENT CRITERIA .................................................................. 18 The Learning Business Research Report 1. Executive Summary ...
Words: 4438 - Pages: 18
...Research Reflection Report (Assignment Format) – Guidelines for the Report These notes are designed to help you deliver and conduct a successful Research Reflection Report. The Research Reflection Report is a major piece of work and is designed to support your own self-critical consideration of your research and related business skills and demonstrate that you can:- • Reflect and comment critically on what you have learnt during the programme and during the carrying out of your research activities • Carefully consider the research which you have carried out and critically comment on this • Discuss the relationship of your research, research sources and evidence, and researching activities to the production of your Major Project • Critically comment on the key areas, examples, sources of your research • Consider the relationship of your research, and researching, to both your Major Project and possible future employment opportunities Your Research Reflection Report is not only an academic exercise but also a piece of work which you may wish to use in future employment contexts to demonstrate your ability to consider the importance of research and researching to:- • business planning, • business success, • organisational contexts • your own academic and business skills and the contribution which you can make to an organisation as a result of developing these skills The Research Reflection Report therefore...
Words: 1208 - Pages: 5
...and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Financial Performance of Grameenphone In: Business and Management Financial Performance of Grameenphone American International University-Bangladesh (AIUB) INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” An Internship Report Presented to the Faculty of Business Administration in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration Supervised By: Farah Rezwan Faculty, School of Business Administration Department of Finance Submitted By: Shafi,Hasibuzzaman Student, School of Business Administration ID: 08-11124-2 Mejor-Accounting & Finance Date of Submission: April 19, 2012 INTERNSHIP RESEARCH REPORT ON “Financial Performance Analysis of GrameenPhone Ltd.” LETTER OF TRANSMITTAL 08 May, 2012 Mr. R. Tareque Moudud Director, Office of Placement & Alumni (OPA), American International University-Bangladesh Banani, Dhaka. Subject: Internship Research Report on “Financial Performance Analysis of GrameenPhone Ltd”. Dear Sir, I have completed the Internship report on “Financial Performance Analysis of Grameenphone Ltd.” With due respect, I am submitting my internship research report...
Words: 306 - Pages: 2
...documents must all be submitted at the same time for final grading. If your submission is incomplete, it will come back from the graders as a “not pass.” You should utilize the source document template and business report template that are available in TaskStream. These two templates will help you organize your work and ensure you include each of the required components in your submission. The three required attachments for your final submission must include the following: 1. Source Document (Section B) 2. Business Report (Section C) 3. Multimedia Presentation (Section D) Getting Started on the RWT1 ∙ To begin this assessment, you will want to view the webinars located at the links below: o RWT1 Getting Started Webinar: http://youtu.be/PnaYK3OEMss o Business Research Webinar: http://youtu.be/YqTDoqmJhhM Source Org Doc vs Reference Page: http://youtu.be/DYwLT3Zm-Ls ∙ You must select a scenario from the provided “Scenario List.” You need to clearly identify which scenario you have selected. Scenarios that are not one of the options listed in the task instructions will not be accepted. ∙ You will want to utilize the provided Source Document template to help you organize this section. This section requires that you include a list of all 8 sources you have identified for your research. You will need to have these 8 sources divided into the three main topics you identified from your selected scenario. An example of this organization is included below. Once you complete the source organization document...
Words: 1812 - Pages: 8
...TITLE PAGE CONTENTS PAGE PART 1 - Project objectives and overall research approach - 1,000 words The first part of your Research Report 'sets the scene' It should include the following: * The reasons for choosing your project topic area and choosing the particular organisation that was the focus of your research work * What you wanted to find out in your research work. i.e. your project objectives and research questions * An explanation of your overall research approach. This should provide the reader with a understanding of the overall framework that you developed to meet your project objectives and answer your research questions. PART 2 - Information gathering and accounting / business techniques - 1,500 words The second part of your Research Report should provide more detail about (i) the information that you have gathered and (ii) the accounting and business techniques you have chosen to apply to this information. It should include the following: * The sources of information from which you have obtained relevant data * A description of the methods used to collect information, including online access * A discussion of the limitations of your information gathering * Identification of any ethical issues that arose during your information gathering and how they were resolved * An explanation of the accounting and / or business techniques you have used, including a discussion of their limitations. PART 3 - Results, analysis, conclusions...
Words: 1676 - Pages: 7
...ASSIGNMENT: Research And Report Writing Undertake A Business Project And Report The Findings And Recommendations To The Stakeholders Of The Business BUSINESS RESEARCH CASE THE PROBLEM: Your client has recently acquired an existing business however has limited management experience and has done very little research on the business before purchasing it. He is now encountering a number of strategic challenges that seem unsurmountable. He wants to find solutions to the many challenges the business is undergoing. The Client now recognises that the success of his business relies on effective and efficient planning and management of the business work activities. This involves understanding the interrelationship of business processes and the implementation of operational plans, quality, and health and safety systems; and developing the skills needed to design and implement operational systems to improve effectiveness and efficiency to achieve the desired results for the business. The Client now believes that business research and management and leadership expertise are the key to improving the business. He has contracted your management firm with the aim to gain reliable information as a basis for good strategic management and leadership decisions and the expertise to implement these decisions. THE TASK: You are a senior partner in a management firm. Your company provides business research and consultation services to clients. The management firm engages in business research to study...
Words: 1176 - Pages: 5
