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In: Business and Management

Submitted By lynettecoffman
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Apple's Stagnant Growth and Acquisition of Beats

Research problem and purpose
In recent years, industries worldwide have experienced slow growth consequently the effects of the economic crisis and recession. Buying habits and consumer behavior have become more conservative, plagued by uncertainty brought about by market instability. In an effort to stabilize the market and gain a competitive edge, Apple has acquired Beats Electronics. Shinal (2014), “Apple's acquisition of Beats Electronics gives the technology giant a small but much-needed product refresh in both hardware and software”
The support of Beat’s audio gear design and online music services is what Apple has in mind. The integration of technologies is accompanied with a mixture of ideas, concepts and business approaches. Business executives and managers from both companies will face a common management dilemma in the acquisition of Beats Electronics. Research questions are relevant to the success of Apple Corporation’s move toward revolutionizing the music and technology industry.
Furthermore, to answer the management dilemma: How can the organization successfully market technology within the music industry? The development of relevant questions for information gathering is paramount for business success.

Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem It is important that Apple find a solution to its stagnant growth so that sales will increase and the business can prosper again. Acquiring Beats may just be the solution to the problem. Beats is a growing business that is much smaller than Apple but still does well for itself. By acquiring Beats the scope of Apple’s business has expanded into audio accessories and now Apple has the opportunity to expand iTunes. The magnitude of merging the two companies can mean that Apple will grow…...

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