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Business Review

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Wet to Dry Straightener A busy schedule can make any individual struggle to fit in getting ready for the day. For many women this involves taking a shower, putting on make-up, picking out an outfit, and styling their hair. This can be an incredibly difficult amount of tasks to complete in the morning especially if there are kids to get ready and to be out the door in time to make it for work. Luckily, there is a product to help alleviate the stress of styling hair in the early morning. The wet to dry straightener has all the capabilities of drying and styling into one device. The options and brands have various ranges and can make getting ready in the morning a breeze.
The Wet to Dry Straightener The wet to dry straightener is designed to straighten hair while it is still wet. After finishing straightening the hair, the hair is left dry and straight without any additional hassles. There are many different brands that offer a wet to dry straightening experience. Some brands include: Remington, Babyliss, Conair, U9, among many others. They each have their own capabilities but they are unique because they eliminate the need for a blow dryer. Simply towel dried hair will suffice in order to achieve desired straight and dry results. Options for the wet to dry straightener vary and depend on the brand that is chosen. Wet to dry straighteners come with different temperature control options that can accommodate most hair types with temperatures reaching up to 425 degrees Fahrenheit (“The Lowdown on Wet to Dry Hair Straighteners”, 2015). These straighteners also have the ability to reach their highest heat within 60 seconds increasing the convenience of the product. With the different temperature control options this can work on hair ranging from thin, thick, or curly hair making it a great accessory to have for all types of people. Another option to accommodate a wide variety of people is the size of the straightening plates. The size of the straightening plates can range from one to two inches wide. The different size plates can make straightening hair easier depending on the hair type. Straightening plates can come in ceramic and titanium. The U9 Digital Wet to Dry Ionic Titanium offers Ionic-Steam technology that helps protect hair from damage and eliminate the frizz that straightening can leave (“The Lowdown on Wet to Dry Hair Straighteners”, 2015).
Demographics
The wet to dry straighteners have various options and capabilities which allow the product to reach a larger demographic than a regular straightener. The product would be marketed to teenagers and women up to age 50. Marketing to these demographics could vary with different commercial options. Advertisements can range and have multiple options. Teenagers can be reached by marketing getting ready for school every morning and the benefits that the straightener will have with their busy schedule. Women into adulthood can also be reached by using different advertisements such as a busy professional trying to make it to work on time or a busy mother getting ready in-between getting the children ready for school. These marketing techniques make it easier for a variety of people to relate to the struggles of getting ready for the day around a busy schedule. This product saves time and can also limit the amount of products used on the hair which will also limit damage posed by heating devices. There are many different brands that have various ranges in price. This makes it easier to reach different income levels. Prices vary and can be as low as twenty dollars making these products budget friendly for consumers looking to save money. They also have straighteners that can be upwards of 150 dollars which will appeal to an upper class consumer. Education level is irrelevant since the product is targeted to individuals as young as teenagers.
Conclusion
The wet to dry straightener is the perfect option for an individual whose schedule does not allow for time-consuming styling products. This product appeals to a broad demographic as it can save time for teenagers or busy professionals. There are many different options ranging from the different heating controls and type of plate used. Wet to dry styling has become the fastest way for women of all ages to get ready. Being able to dry and style hair in one easy step will help any busy consumer feel less stressed while looking their best.

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