Rocco’s pizza
What type of sales promotion do you normally carry out?
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Cost plus pricing is most effective because we are always making profit as we are selling out product for a cost which covers the expense it cost to make the product.
Cost plus pricing is most effective because we are always making profit as we are selling out product for a cost which covers the expense it cost to make the product. If you use pricing strategies what ones do you use and why it effective?

Do you use customer loyalty cards?
Yes
No
Considering it
If you have a loyalty card is it successfully promoting your business? Skip if you don’t use one
Yes
No
We use a couple of different advertisements such as; leaflets, banners, poster, signs, business card. We do this to let our customers know about our new deals and new menus that have been launched.
We use a couple of different advertisements such as; leaflets, banners, poster, signs, business card. We do this to let our customers know about our new deals and new menus that have been launched.
What type of advertisement do you use? Why?

Do you advertise by anyone these example; local papers, magazines, leaflets? If yes are they successful? yes leaflets advertisement and yes it is successful.
Do you leaflet homes or other businesses to promote your business?
Yes
No
Considering it
Do you have poster up in your local area or shop window?
Yes and it helps us to let customers know about our shop.
Do you use any other advertising methods?
No because we are a small business and we already have lots of ways to promote our business and it’s been successful so far.