Mission Statement of Enterprise Rent-A-Car:
For being the most effective travelling service provider in the world, to be able to go beyond our own customers expectations with regard to service, excellent along with value, to provide our own staff using a good destination for a do the job and also to provide our own towns like a determined corporate citizen.
Vision:
The eye-sight would be to provide our own leadership stature, make a distinction all of us through our own rivals along with bolster explanation for retaining the actual travelling vehicle financially practical along with socially satisfactory.
Goals:

Objectives of Enterprise Rent-A-Car: Strategy:
Capability:

A strategy is the plan by which objectives will be put into action. An objective is a goal, it is what the business intends to achieve in the long-term and is consistent with its vision. Objectives might include targets such as increasing profit, increasing market share or reducing the company’s impact on the environment.

A tried and tested tool when setting objectives is to try to make them SMART. The letters of the acronym ‘SMART’ stand for: Specific, Measurable, Agreed (or Achievable), Realistic and Time-specific. By setting SMART objectives, it’s easier to assess whether or not those objectives have been achieved, and, if not, enables changes to be made to bring the business back on track. Enterprise has many SMART objectives for the business as a whole, as well as within each of its branches. For instance, Enterprise set itself the aim of expansion by increasing its operations in Europe by 2012. SMART objectives associated with this were to acquire two leasing/rental businesses by 2012 in France and Spain. This led to Enterprise buying Citer SA and its subsidiary Atesa from PSA Peugeot Citroën. Having acquired these businesses, each adopted Enterprise’s values, ensuring staff and suppliers were treated the same as elsewhere within the company.
A strategy usually follows on from conducting internal and external audits. An internal audit looks at the strengths and weaknesses of the business across all departments. An external audit focuses on the business’s opportunities and threats in its constantly changing trading environment. Internal audits ensure that managers are aware of what the business is doing well and what areas need to be developed. A recent internal audit of staff indicated a skills gap in certain areas of the Enterprise team. A human resources strategy was prepared to plug this gap. This involved recruiting people and developing skills through its training and development programmers. The external audits keep the leadership team up to date with threats from both competition and changes in the business environment. They also help identify opportunities for further growth and expansion. By combining both the internal and external audits’ data into a SWOT (Strengths, Weaknesses, Opportunities, and Threat) analysis, management teams have the basis to create effective strategic plans.
Enterprise ensures a global consistency of its brand values and customer service through replicating its strategies in different countries. For example, it recently introduced its 'Come Alive Graduate Training Programme’ in France.
The company’s commitment to developing effective strategies, matched by financial support, and the monitoring of these strategies, has ensured Enterprise’s continual growth over the past six decades.