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Business Strategy Game

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Executive Summary
A.S.P.S

Affordable Sports Performance Shoes (A.S.P.S)
Executive Summary
Vision Statement
Mission Statement
“The mission for A.S.P.S is to be the industry leader in athletic footwear. A.S.P.S provides athletes around the world a product that can allow them to perform at their best. We offer an affordable price so we are able to provide a product for the professional and recreational athlete. A.S.P.S will continue to adapt to the needs of our athletes, focusing each and every day on maximizing the utility of our products.”
Company Background
A.S.P.S was founded in 1984 by Anthony Bridgewater. Anthony found his motivation to build his company from the lack of productivity of other performance shoes. Bridgewater felt he was continuously purchasing new shoes, at high rising cost on a yearly basis while still receiving poor quality. No matter how much he would pay for a pair of shoes, he felt he would still receive the same end result, which was worn soles and busted out linings. Bridgewater emerged into the shoe industry after he overcame his childhood and early adult years living in poverty. Growing up he competed in both track and soccer. He then continued his career after receiving a college scholarship to participate in both sports. With the amount of foot usage involved in his competition, it began to inspire him to produce his shoe to be both affordable while maintaining the reliable quality he knew every athlete desired. After his own experiences and extensive research, Anthony developed a pricing strategy that relates to the life span of the average athletic shoe and incorporated this low price that would keep customers coming back before every season. With our purchase frequency rate and ability to retain our customers, we offer an ideal shoe for the athletic performer looking for the same benefits and reasonable cost that

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