...QRT TASK 1 Robyn Rollins-Root Western Governors University QRT TASK 1 A1. Viability of Product or Service Jordan Valley Medical Center is a 185 bed community hospital located in West Jordan, Utah. This modern medical center is equipped with the latest technology to provide comprehensive health care. In addition to the in-patient units, Jordan Valley provides many outpatient services including: Physical Therapy, Breast Care, Outpatient Lab and Radiology services, as well as Wound Care and Sleep Disorder Clinics. These successful outpatient services allow patients the opportunity to receive medical care that, in the past, would have required hospitalization. Jordan Valley also provides an Outpatient Respiratory Clinic specifically for patients with Respiratory Syncytial Virus, an illness generally referred to as RSV. RSV is a very common virus that most people have been exposed to within the first two years of life. It is spread by mouth or nasal secretions and is extremely contagious. When the virus strikes adults or older children, the symptoms are similar to a common cold. However, when the virus occurs in young children or infants it becomes much more serious, usually requiring medical intervention including breathing treatments. Previously, this need would require the child be admitted to the hospital to receive these treatments. With the implementation of the outpatient RSV Clinic, patients are able to stay at home with their parents and return...
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...Spalding is a sporting goods company for baseball, volleyball, and gymnasium equipment. “It is committed to being the highest quality brand of authentic sporting goods equipment in the world (Spalding-Basketball)”. As the marketing executive for Spalding, it’s time for me to seek new sponsorships. A potential new sponsor for our sports brand is the NBA Charlotte Hornets. The Charlotte Hornets is a professional basketball team in Charlotte, NC. They are known for the mascot “Hugo” and the original color scheme of purple and teal. The majority owner of Charlotte Hornets is Michael Jordan and having a huge icon and great athlete as a representative of the team, there is no other reason why Spalding shouldn’t reach out. Spalding is currently the official basketball provider for the NBA League, but there have been some edits into that determined factor. Spalding is now seeking to add individual teams of the league as a part of our sponsors based on our new objective for the NBA, “respecting the game and providing products that make superior performance possible...
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...COMPANY SYNOPSIS NIKE, Inc. NIKE is a multinational recognized company that is coined as one of the largest sellers of athletics footwear and apparel with revenues grossing $30,601 million. (Marketline, 2016) Its management team consists of an executive board of directors, corporate governance team and a board of directors. Its Board of Directors Philip H. Knight, is one of its co-founders. Knight and his partner Bill Bowerman founded at that time Blue Ribbon Sports in 1964 and changed its name officially to NIKE, Inc. in 1971. NIKE is known for its strong brands like NIKE, Jordan, Converse, and Hurley and has partnered with many high profile athletes such as Michael Jordan, Kobe Bryant, and LeBron James to test and market its strong portfolio of brands. NIKE also incorporates a team of coaches, athletes, trainers, equipment managers, orthopedists, podiatrists, and a slewful of other experts to ensure they’re focused primarily on R&D activities that propel their brand to the forefront. (MarketLine, 2016) This focus and their alignment with external forces is vital due the intense competition and a growing number of counterfeit products. Another approach of NIKE that has deemed lucrative in their market is their Multi-Channel Approach. NIKE sells its products through various channels such as retailing online and in-store. At the end of 2015 NIKE’s portfolio consisted of 592 retail stores, which includes 512 factory stores and 73 online stores internationally. In addition...
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... The purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear, apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and the comparison between both their strategies as well their future plans. This assignment shows us the influence the strategy has on the success or failure of companies and how companies craft sustainable strategies that help them to retain their position in the market. Table of Contents Page 1.0 Introduction 1 2.0 Literature review 1 3.0 Backgrounds of Nike and Adidas 2 3.1 Company overview of Nike 2 3.2 Company overview of Adidas 2 4.0 Critical Incidents that occurred in the past 3 4.1 Critical incidents that affected Nike 3 4.2 Critical incidents that affected Adidas 5 5.0 Comparison of the strategies of the companies 8 5.1 Strategies of Nike 8 5.2 Strategies of Adidas 9 5.3 Comparison of the strategies of Nike and Adidas 11 6.0 Future...
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...Company Talal Abu Ghazaleh School of business Strategic Management Dr. Mamoun Akroush Fall Semester 2013/2014 Team Members: Janet Marji Lara Dahleh Table of Contents Executive Summary 4 Company Overview 5 Levels of strategy 6 Organizations’ values 6 Organization’s vision 7 Organization’s Mission 7 Organizations’ Goals and objectives for the year 2014 7 MACRO Environment Analysis 8 Industry competition analysis-Porter’s five-forces 12 Product Portfolio and Industry life cycle 16 Competitors Analysis 17 Identify strategic group of competitors 17 Competitors’ analysis-one-to-one analysis 17 Organization’s market segments 19 Strategic capabilities analysis: 20 Value chain analysis: primary and support activities. 20 SOWT Analysis Matrix 25 Strategic capabilities, resources and core competencies 27 S/W of each function located on the organizational structure 29 The organization’s critical success factors –CSFs. 30 Strategy at the business level 32 Strategies at the functional level 33 Methods of pursuing a strategy 35 Corporate governance structure 36 Analysis of the organizational culture 37 Organizational structure, type and relationship processes 38 Strategy implementation mechanism-first year implementation plan 40 Performance evaluation criteria and methods 42 Strategy future scenarios 44 Executive Summary This study aims at analyzing and identifying the strategy adopted by Al-Majeed Plastic Industrial...
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...Nike Marketing Analysis Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertising campaign around its "Just Do It" catch phrase and "swoosh" logo. Nike increased its visibility through vertical cooperative advertising; expanding its product line to include apparel, equipment, and accessories, which led retailers to use the Nike brand to attract customers to their stores. Nike gained a high level of publicity and increased its appeal to both men and women when it signed famous athletes like Michael Jordan and Venus Williams (Etzel, Walker, and Stanton). Further exposure was gained when Nike promoted its brand near major events, giving the impression that it partly sponsored the events. It also increased its sales promotion through the sponsorship of sporting events and collegiate teams. It gained exposure in extreme sports through cooperative advertising when it partnered with a skateboard manufacturer for the purpose of developing skate shoes (Etzel, Walker, and Stanton). Public relations were negatively affected by allegations...
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...Collison, and Jordan Capps Marketing 101 Section-30D Nick Varkonyi 12/7/2014 Table of Contents 1. Executive Summary------------------------------------------ pgs. 3-5 2. Description of Company------------------------------------- pg. 6 3. Strategic Plan/Focus----------------------------------------- pgs. 6-7 4. Situation Analysis--------------------------------------------- pgs. 7-11 5. Market Product Focus--------------------------------------- pgs. 11-13 6. Marketing program strategy and tactics----------------- pgs. 13-14 7. Financial Projections----------------------------------------- pgs. 14-15 8. Organization Structure--------------------------------------- pg. 16 9. Implementation Plan------------------------------------------ pg. 17 10. Appendix A: Biographies of Key Personnel------------- pgs. 18-20 11. Appendix B: Detailed financial projections-------------- pgs. 21-22 1. Executive Summary Heat & Clean, LLC Karen Akers, Jordan Capps, Alicia Collison Heat & Clean, LLC (referred to from hereon in as the "Company") was established as a Limited Liability Company on St Rd 52 in Lafayette, Indiana with the expectation of rapid expansion in the automotive accessories industry. The Company solicits financial backing in order to be able to introduce its new product (described below). Business Description The Company was formed in August 2011, as a Limited Liability Company under Indiana state laws and is headed by Karen Akers, Jordan Capps, and...
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...wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make and Nike has allowed this design customization to be done online via NIKEiD. This would further cater to a customer and make customization an even easier feature. By 2015, Nike is planning to earn revenue of about $30 billion with an estimated 25% return on the capital it has invested already. Current Company Situation The retail business grew faster than its mainstay wholesale business...
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...INTRODUCTION Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest marketer of athletic footwear and apparel. In the United States, Nike products are sold through about 20,000 retail accounts; worldwide, the company's products are sold in about 110 countries. Both domestically and overseas Nike operates retail stores, including NikeTowns and factory outlets. Nearly all of the items are manufactured by independent contractors, primarily located overseas, with Nike involved in the design, development, and marketing. In addition to its wide range of core athletic shoes and apparel, the company also sells Nike and Bauer brand athletic equipment, Cole Haan brand dress and casual footwear, and the Sports Specialties line of headwear featuring licensing team logos. The company has relied on consistent innovation in the design of its products and heavy promotion to fuel its growth in both U.S. and foreign markets. The ubiquitous presence of the Nike brand and its Swoosh trademark led to a backlash against the company by the late 20th century, particularly in relation to allegations of low wages and poor working conditions at the company's Asian contract manufacturers. Key Dates: 1962: Philip H. Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes. 1963: BRS takes its first delivery of 200 shoes from Onitsuka Tiger Co. 1964: BRS becomes partnership between Knight and William Bowerman. 1966: The company's first retail...
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...related to sustainability…………………………………………..6 a. Impact of organizational culture to sustainability…………………………………….6 b. Building organizational culture………………………………………………………6 4. Product innovation……………………………………………………………………….7 5. Conclusion………………………………………………………………………………..8 6. Recommendation…………………………………………………………………………8 References list……………………………………………………………………………10 Executive summary Management sustainability is the responsibility of organizations to ensure their operations give economic, social and environmental value while maintaining the resources required for future generation. Sustainability is a part of business strategy today and it can bring competitive advantages for companies if it is well considered. Nike is the world leading company in shoes and sport equipment industry. It was established in 1964 and located near Oregon, United States. This report will discuss, analyse and evaluate how Nike company uses planning and organizing functions to maximize its benefits from sustainability. It will start with how Nike repair its negative reputation of sweatshop in its factories in developing countries, and then look at how it...
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...officially became Nike became in 1971 Inc. * The company started of with $ 1,500.00 dollars from the bank. * Founded by Bill Bowerman * The Nike swoosh logo was created by Carolyn Davidson. ( was given over $640,000 dollars in stocks). * Nike’s first campaign was launched in 1988. * Michael Jordan help Nike elevate in fame and Financially. Nike Customers * Athletes who play professional Basketball, Baseball, Football, Soccer, Boxing, and etc. * Media and society * Young Teenagers (14-19) * Urban society’s Competitors * Reebok * Jordan’s * Pumas * Adidas * Converse Organizational Environments and Culture * Our Environmental change does not affect us financially, Nike manufactures product for any weather. Our company is general to our consumers, which means that our environmental change is stable to Nike. Because the fact is that Nike commits to its consumers needs and wants. * General shift to a more health conscious society. 24/7 fitness centers, the increased general desire to maintain a healthy lifestyle, and the proliferation of yoga will all result in increased sales of workout apparel/equipment. Changing popularity of certain sports among various geographic regions will result in different sales of different product. * Nike understands consumer need and uses...
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...for advertising. Nike has made its way through many changes and it has been able to focus on its marketing mix through television ads as well as using billboards, and magazines. Nike Introduction Targeting the market is what every company faces in order to increase sales and in order to keep their company in business. Nike has proven to be able corner and stay one step ahead of the market even in a trying economy it uses athletes, actors and actresses to keep its company going. The brand in today’s market Nike currently has a 47% control of the market with its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them. Who wouldn’t want to be seen wearing a pair of Lebron James shoes. Many of the high school basketball teams will purchase these because of the quality of the shoe and sporty look that it offers. Nike lives up to its...
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...holding more than 37 percent of the market share. Nike is a multinational company having factories and retail stores in over 160 countries. However, Nike was not an overnight success as it took years to build the brand and create profitability. The idea of Nike came about in 1962 by Phillip Knight, a Stanford University business graduate. Traveling in Japan after finishing business school, Phillip Knight got in touch with a Japanese firm that made athletic shoes, the Onitsuka Tiger Co., and arranged to import some of its products to the United States on a small scale. This was until 1963, Knight took his shoe delivery to a track meet which sprung a partnership between Knight and William Bowerman, his former track coach. Knight and Bowerman, continued and worked hard on creating the best running shoes that gave the best results. Through development, Bowerman and Knight were able to sell these shoes and gain immense profitability. The business was quickly taking off which in turn, led to Bowerman and Knight hiring employees, who would then sell shoes out their cars. In 1967, the first retail space was purchased and with vast sales, it resulted in expanding the business to other parts of the United States. In 1970 The famous Nike swoosh which adds ultimate value and eye appeal to their shoes was designed by Carolyn Davidson a Portland State University student. She was paid $35 at the time for her design. Later on, Davidson was award with stock that is worth over $640,000. The slogan...
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...long-term success of a business. The environmental scan continued use by present and future businesses to scan, examine, calculate, and project the internal and external elements of their marketplace. Companies use a SWOT Analysis to establish the performance of the markets environment. The company will analyze consumer and competitor’s behaviors, trends, strengths and weaknesses in the market. Performing an environmental scanning and SWOT Analysis is vital to an organization’s success. SWOT Analysis A) give a detailed assessment of the opportunities, trends, and consumer existing in their market environment. B) Establishes an awareness of their markets environment so that their company can increase the strategic planning and decision-making process. (U.S. Department of Health and Human Services, n.d.). C) Establish the internal resources needed to achieve their organizational goals and objectives. D) Establish the vision and strengths to identify the companies’ strengths, weaknesses, opportunities, and threats. (CPS Human Resource Services, 2007). To show the importance of environmental scanning and the competitive advantages that could arrive from using this assessment tool, this paper will conduct an environmental scan on Nike Inc., and A.O. Smith Water Products Company. The environmental scans of these corporations will a) examine how Nike Inc. and A.O Water Products Company create value and sustain their competitive advantage through business strategy. B) Analyze the measurement...
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...Analysis & Conclusion 2 5. Recommendations 3 6. References (at least 5 references) 3 1. Introduction Nike is the world’s leading athletic footwear, equipment, apparel and accessories company. Nike dedicates to inspire every athlete to reach his or her best potential. Nike’s co-founder, Bill Bowerman saw many possibilities that human could achieve through sports. Nike believes in “bringing inspiration and innovation to every athlete in the world”. Nike also believes that as long as as you have a body, you are an athlete. Bill Bowerman and Phil Knight founded the company in January 1964 as Blue Ribbon Sports, and it became Nike, Inc officially in May 1971. “Nike markets its own products under its own brands, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, Nike Dunk, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse.” (Nike, Inc) As of today, Nike has employed more than 44,000 people worldwide. And in year 2010, the brand alone was worth $10.7 billion, which makes it the most valuable brand among the industry. (Schwartz, 2010) The aim of this management report is to focus and analyze solely on Nike regarding its current attractiveness in the athletic apparel industry and to provide recommendations if Nike should continue its business expansion. 2. SWOT Analysis Strengths | Weaknesses | 1. Global BrandNike is a brand that is known worldwide, and people know that their products are...
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