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Business Summary

In: Business and Management

Submitted By cobi14
Words 2998
Pages 12
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I. Table of Contents

I. Table of Contents……………………………………………………....02

II. Executive Summary…………………………………………………....03

III. Management Resume...........……………………………………….05

IV. Company Fact Sheet………………………………………………......06

V. Smack Energy Bar Ingredient list.............………………........07

VI. Smack Energy Bar Nutrition information...........................08

VII. Marketing Plan.......................…………………………….………..09

VIII. Retail Outlet Commitments………………………….............…….12

IX. Promissory Note ………………………………………………….……...14

Executive summary

3WAY Enterprises is a marketing and branding firm registered in the state of Maryland with operations in the state of Virginia and Washington DC. 3WAY Enterprises was founded by three friends who saw a window of opportunity, in bringing together two All-American phenomena: sports figures and energy bars. 3WAY Enterprises will produce, market, and distribute uniquely- branded products in partnership with sports and entertainment personalities. Each of our well-known partners will work with 3WAY Enterprises to develop a product that complements the personality’s style and appeals to their audience and fan base. Tailored originally as a performance food used in conjunction with athletic activity, the energy bar market has grown from its meek market entrance as an energy supplement to a snack alternative for busy, health conscious Americans. Most Americans have less time and desire to cook, but are increasingly interested in better diets. Mainstream demands for meal replacements, low-calorie bars, energy snacks and products that promote general wellbeing have spurred the energy bar market into rapid growing market segment, with over $2 billion a...

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