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Business Summary

In: Business and Management

Submitted By alenasavoy
Words 516
Pages 3
Potential Investor /Business Summary
(American Project Management/APM)
Alena Savoy
Bus/211
Mark Hardee
July, 13 2015

1.0 Executive Summary
By focusing on its strengths, its key customers, and the underlying values they need, American Project Management will produce sales to more than $1million in three years, while also improving the gross margin on sales and cash management and working capital.
This business plan leads the way. It creates our vision and strategic focus: displays value to our target market, the small business and high-end home office customers, in our local market. It also provides the step-by-step plan for providing sales, gross margin, and profitability.
This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.
1.1 Objectives
1. Sales more than $1 million by the third year.
2. Sell $1 million of project planning and project implementation service, support, and training by 2019.
3. Sell service, project maintenance tools and outsource contracted staff to support plans based on customer needs and custom plan offers.
1.2 Mission
APM is built on the assumption that the management of large and small projects for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. Smart business people who aren't project specialist need to find quality vendors of reliable plan certifications, project plan software support, service, and training. They need to use these quality vendors as they use their other professional service suppliers, as trusted allies.
APM is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they

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