Premium Essay

Business Technology Strategy: Coursework About Iphone

In: Business and Management

Submitted By UBaysil
Words 17218
Pages 69
GROUP

Business Technology
Strategy
Coursework about Apple iPhone

Cai Bichu, He Yubei, Lv Mengyu, Tu Hongting, Wang han, Wang Yian, Yang Tong
2015/12/10

Catalog
1. Abstract ......................................................................................................................................... 3
2. Background ................................................................................................................................... 3
2.1 Background of the apple company ...................................................................................... 3
2.1.1. Steve jobs ................................................................................................................ 4
2.1.2. Products -- iPhone ................................................................................................... 4
2.2 The analyses of apple’s porter 5 forces ............................................................................... 6
2.2.1. Competitive Rivalry or Competition with Apple .................................................... 7
2.2.2. Bargaining Power of Apple’s Customers/Buyers .................................................... 7
2.2.3. Bargaining Power of Apple’s Suppliers .................................................................. 8
2.2.4. Threat of Substitutes or Substitution ....................................................................... 8
2.2.5. Threat of New Entrants or New Entry..................................................................... 9
2.3The PESTEL analysis of apple............................................................................................. 9
2.3.1. Political Factors Affecting Apple’s Business ........................................................ 10
2.3.2 Economic Factors Important to Apple.................................................................... 10
2.3.3....

Similar Documents

Premium Essay

Pestel Analysis for Starbucks Coffee Company

...INTERNATIONAL UNIVERSITY COLLEGE Sofia PESTEL ANALYSIS FOR STARBUCKS COFFEE COMPANY Coursework in Business Environment Statement of originality We, the undersigned, declare that this coursework is our own original work. Student registration No: 101033 Signature: …………. 101047 Signature: …………. Program: Business Administration, Level 1 Lecturer: Prof. M. Malinowska The subject that we are going to focus on in the course work is a PESTEL Analysis on Starbucks Coffee Company. This analysis is aimed to familiarize the readers with the six types of factors that influence the activity of such a large and prosperous company as Starbucks. As we all know every business has its ups and downs but by taking into consideration what the influences are, better service and production could be achieved. The emphasis of this project is to discuss the major characteristics of a whole business and providing information about the way it functions. We will also talk about the reflection of Starbucks on the society all over the world. POLITICAL FACTORS Starbucks was established in Seattle, Washington, USA on March, 30, 1971. This is the largest coffeehouse in the world. Since the opening of the first Starbucks store, 30 years ago it becomes more and more popular. Till today Starbucks Co. owns 17,009 stores in 55 countries, which makes it one of the most popular places for a coffee drink. The......

Words: 2693 - Pages: 11

Premium Essay

Management Information Systems

...Learning Outcomes  Course Content / Schedule  Assessment  Recommended Textbooks Management Information Systems BIT L400 - 2014 Delivery Course Aim / Objectives 4  This course aims to:  provide students with knowledge about the technological foundation of business information systems.  familiarize students with business information systems relevant to their professional career.  equip students with the essential skills to work with common computer applications in today’s business world. Management Information Systems BIT L400 - 2014 Delivery Learning Outcomes 5  On completing this course, students should be able to:  discuss the organizational, technological, strategic and ethical dimensions in the development, implementation, and use of information systems in a business setting.  apply the general knowledge and methodologies of information systems to devise and evaluate effective solutions to business problems within a given context. Management Information Systems BIT L400 - 2014 Delivery Course Content / Schedule 6 Management Information Systems BIT L400 - 2014 Delivery Assessment 7  The course has the following assessment components: Coursework Section (30%) Final Examination (70%)  To pass this course, students must obtain an overall pass mark of 40% for all components combined. Management Information Systems BIT L400 - 2014 Delivery Recommended......

Words: 1222 - Pages: 5

Free Essay

Miss.Lin

...|Student Registration Number |: |1 | | | |5 | | | |0 | | | |1 | | | |3 | | | |3 | | | |1 | | | |1 | | | |7 | | | | ...

Words: 3602 - Pages: 15

Premium Essay

Dropbox Case Study

...KRIPALI VIKRAM DROPBOX CASE STUDY – COURSEWORK 2 Question 1 Houston …got the idea for Dropbox while waiting for a bus at Boston’s South Station in December 2006.” (P1 of case study – final paragraph). a) Do you think Dropbox was a creative idea? Please state your reasons. Creativity is not inventing or discovering something completely new. It is the ability to generate new concepts and ideas by combining, reapplying and regenerating existing ideas. There may be some creative ideas that surpass the imagination of a normal individual but there are some that are just simple and practical but haven’t been accomplished by other people (Arrington, 2010). Although the concept for cloud storage had been around for a decade no company was successful in creating a technology that was simple and efficient. Drew Houston, applied creativity and ingenuity to existing ideas and technologies to create a practical product, Dropbox, which is now used worldwide. b) Is creativity a necessary criterion for entrepreneurial success? At the heart of any enterprise there is creativity and innovation. Astute entrepreneurship rises from finding unique opportunities or turning existing concepts into extraordinary successes. No entrepreneur or enterprise, however successful can retain their status without recognizing the need to change and create new opportunities and products to retain customers and eliminate competition. For instance Christopher Lewis realized that when......

Words: 1998 - Pages: 8

Premium Essay

Advertising and Promotions of a Customer Brand Contributes More to Its Success in Creating Added Values Compared to Any Other Individual Factor.

... Assessed Coursework COURSE TITLE: MA in Marketing MODULE TITLE: Advertising & Promotion MODULE CODE: MODULE LEADER: STUDENT REF. NO (s). : Kavita Singh STATEMENT OF AUTHORITY: I have read the College Regulations relating to plagiarism and certify that the above piece of coursework is all my own work and do not contain any unacknowledged work from any other sources. Signature: Kavita Singh Submission Date: 11/09/2011 [Word Count: 2750] (Excluding appendices/bibliographies, tables and diagrams) Advertising and Promotions of a customer brand contributes more to its success in creating added values compared to any other individual factor. Executive Summary: This report highlights the importance of advertising and promotions and presents it as one of the most effective tool in an organization’s promotional mix. Creating customer value that effectively leads to customer loyalty is essential and the main mantra to sustain in the current cut-throat competitive market scenario. This study compares various elements of the promotional mix and establishes that the contribution of A&P is indisputably colossal as compared to other factors. Introduction: Today’s business world is immensely powerful and competitive. Customer Relationship and monetary gains are two areas around which businesses revolve. Establishing and maintaining consumer relationships and reaping profits are two business goals. Both are different......

Words: 3093 - Pages: 13

Premium Essay

Msc14&15-Bp Study Guide.Pdf

...SCIENCE (SINGAPORE) Business Policy BMGT 4025S STUDY GUIDE MSc14/15 FT / Singapore Copyright October 2012 1 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University College Dublin. Module Co-ordinator: Dr Yousef Eiadat & Dr Richard Tan Contact details Mobile: TBA Office: TBA Email: rich_bsc@yahoo.com.sg 2 TABLE OF CONTENTS PAGE Welcome message 1. INTRODUCTION a. Background details b. Module aims 2. MODULE OUTLINE a. Module learning outcomes b. Themes and topics c. Learning supports 3. MODULE DELIVERY SCHEDULE a. Session arrangements b. Student engagement c. Office hours arrangements 4. ASSESSMENT DETAILS a. Assignments b. Module assessment components i. Pre module assignment ii. Group project iii. Examination 5. GRADING a. University grading policy b. Grade descriptors for assessment components 6. CONCLUDING COMMENTS APPENDICES 5 6 10 12 16 19 21 3 Welcome message Welcome to this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation of them to ensure organisational success. Strategy involves......

Words: 4379 - Pages: 18

Premium Essay

Human After All

...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- UNIVERSITY COLLEGE DUBLIN ------------------------------------------------- NATIONAL UNIVERSITY OF IRELAND, DUBLIN ------------------------------------------------- ------------------------------------------------- MASTER OF SCIENCE (SINGAPORE) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Business Policy ------------------------------------------------- BMGT 4025S ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- STUDY GUIDE ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MSc14/15 FT / Singapore ------------------------------------------------- ------------------------------------------------- Copyright October 2012 Author: Dr Yousef Eiadat and Dr Richard Tan (2012) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme.......

Words: 4355 - Pages: 18

Premium Essay

Introduction to International Business

...Higher Diploma in Business Management Coursework Assignment A244BUS Introduction to International Business Student Name : Wai Yan Min Soe Student ID : G1470368W Lecturer Name : Sunny Lim Table of Contents Topic Page No. 1. Introduction 3 2. Difference between internet and worldwide web 3 3. How Globalization could affect International Business 4 3.1. SARS Crisis 4 4. Applying benefits of Internet and Worldwide Web to 4 Michael Porter's Diamond of Competitive Advantage 4.1. Factor conditions 5 4.1.1. Way of Giordano's outsourcing resources 5 4.1.2. Finding right employees easily for business 5 4.2. Demand conditions ...

Words: 2756 - Pages: 12

Premium Essay

Identifying Whether a Business Is Enterprenuerial or Not

...Conclusion 7 Appendices 8 Appendix A – Coding 8 Appendix B – The Transcript for the interview 14 Appendix C: Interview consent form 29 References 29 Introduction The purpose of the report This report aims to identify whether Oshi Okomilo the Founder and Managing Director of Guestlist is an entrepreneur or a business owner according to the theories on entrepreneurialism. Oshi Okomilo is the managing director for Guestlist which he describe it in his own words with the multimedia platform dedicated to spreading positive vibrations across the planet in various ways. Discussion of the theory There is an example for Smith and Miner (1983) that was cited at (Wagener et Al, 2010) distinguishing between the traits of an ‘opportunistic’ entrepreneur and ‘craftsman’ entrepreneur where the opportunistic one had a business strategy that promotes innovation and expansion, while the craftsman was more interested in the maintaining the status quo. As Feist & Feist are referenced at (Wagener et Al, 2010) there are two fundamental ways of differentiating between entrepreneurs and business owners which highlight the differences between the business owners and entrepreneurs based on their personality and competencies. Research Question My research question is to establish whether Oshi (My interviewee) is an entrepreneur...

Words: 8370 - Pages: 34

Premium Essay

Introduction to Marketing Principles-Microsoft

...Introduction to Marketing Principles Coursework [pic] Introduction Microsoft Corporation is a multinational corporation which competes in several worldwide markets. Microsoft Corporation specialise in products ranging from computing software to mobile hand-held devices. It started off as a relatively small company, where they exclusively specialised in computing software. The corporation officially began in November 1976, when the 'Microsoft' trademark was registered by Bill Gates and Allen. There was a key breakthrough deal, which without Microsoft Corporation would not be what is today. This breakthrough deal took place in 1980. Bill Gates had agreed to produce the operating system for the personal computer. The personal computer was being developed by IBM, at the time IBM was the monopoly of the computing world. Microsoft had not signed or endeared itself to make the deal of producing the operating system exclusive to IBM. It meant that Microsoft had retained the option of producing the operating system for other large companies. This was a key occurrence as it allowed Microsoft to expand at a rapid pace and supply its operating system to other companies. The choice of Microsoft by IBM effectively brought Microsoft from anonymity to fame. It quickly expanded and became a large computing software company. Microsoft was then released in 1989. This immediately had an impact as this computing software was specifically designed for to be used......

Words: 8021 - Pages: 33

Free Essay

Syllabus

...syllabusSyllabus Course Syllabus |           | Keith Wright kwright8@att.net Office: Washington, DC Office Hours: Available Upon Request Phone: 770-490-4106 Greetings to everyone! I am glad to welcome all of you to NETW585.  During our time together it is both my hope and expectation that you will complete this course with an understanding of network design and management.For me networking started with me completing my Bachelor of Science in Electronic Engineering Technology in 1988. I then went on to complete a Master of Science in Computer Science, from Illinois Institute of Technology in 1992.  In 2011, I completed my doctoral studies at Georgia State University. From about 1988 – Present, I have worked for various Telecommunication companies, such as, AT&T Bell Labs, Tellabs, Nortel, and Cisco Systems.  My most enjoyable position was designing fiber optic networks for many of the top tier ISP/Service Providers today.I love to play tennis; I wish that I could play tennis for a living. I play in KSWISS Men’s Single League, T2 Tennis, Peach Tennis and tournaments. I also love running at least three times a week. The other activities I enjoy, working on my computer, playing with my dog and enjoying the beautiful outdoors.If you every need to contact me, please give me a call or email me. We can setup a time that is convenient.  Please remember, I am here to help you not only complete the course, but also to be sure that you can master the concepts and skills......

Words: 3071 - Pages: 13

Premium Essay

Karthik

...Faculty of Engineering and Information Technology October 26th, 2011 Aerial Capital Group (ACG) Organization Case Study DECLARATION This report is completed by Group 7 with five members all pursuing their Master of Engineering – Coursework degree. The organization was chosen with the consent of every member of the group and further each member was assigned an area to study to help contribute to the case study. Constant project meetings were held to make progressive outcomes for this case study updating information database from what had been accomplished since the last meeting and setting further tasks towards the final target. All references of published projects, data and facts had been verified before they were cited in this report. All members of the group contributed to the composition of this report. The task taken by each group members are as follows : Ravi Ochani worked on the details about the organization, its operational process and Scheduling techniques. Alaxandar Anandhan took up environmental background(internal & external) and Quality management followed in organization. Anith Abraham involved himself with the HR & Job Design and problem identification relating to the key 10 OM’s. Karthik Krishnanath was assigned with the Service Design, Inventory management and maintenance involved in the organization. Allah Bux took up the Layout and Location strategy. The solutions were discussed as a team and everyone’s opinion was considered......

Words: 4976 - Pages: 20

Premium Essay

Business Management

...1.0 Executive Summary For this business management coursework, students were given one month to complete it in a group of five. Students were required to explain the management functions of our hypothetical company that we would like to own in the future. Besides, we had to recommend five effective ways that we would use to motivate our employees and carry out an external environmental analysis. After a discussion, our group decided to open a company in the beverage industry as we are passionate about coffee. We spent two weeks doing our respective research before finalizing on the name of our company as well as the management functions. The three parts of this assignment was split equally among the five of us. Through this assignment, we have gotten a better grasp of the four functions of business management. 3.0 Introduction- background of the company Hot & Cold Company is a newly launched coffee company in beverage industry. Currently, we have a café that sells beverages and light food. It is a partnership between Quek Li-Ann, Wong Jing Yee, Lim Cheng Ching, Nasirah bt. Hakim and Goh Kar Yun. All five of us are passionate for coffee. Thus, we decided to turn our passion into a money-making business. The company is named as ‘Hot & Cold’ as both hot and cold coffees are delicious in their own ways. We want to offer our customers the best of both worlds. Our target market are students and working people as our company can provide leisure time for them to relax......

Words: 2686 - Pages: 11

Premium Essay

Ba Mangement

...Guide to Referencing and Citations Sheffield Hallam University Learning and Information Services Accurate and consistent referencing is essential in all academic work. Whenever you refer to either the work or ideas of someone or are influenced by another's work, you must acknowledge this. Similarly if you use a direct quotation from someone's work this should be referred to accurately. There are a number of systems of referencing. This guide offers detailed guidance based on a range of British and international standards for producing references and bibliographies according to the Harvard method. You may be asked to use another system, such as a numeric system or to use a different version of the Harvard method. If this is the case, please refer to your course handbook or tutors for guidance. This guide does not cover the use of footnotes as these are not used in the Harvard method. You can search this document or use the contents list below Contents: What is referencing? Why should you reference? When should you reference? What should you reference? Plagiarism How to reference using the Harvard method Principles of citing How to cite Citing sources with one author Citing sources with two or three authors Citing sources with more than three authors Citing edited sources Citing corporate authors: organisations, companies and institutions Citing more than one source by the same author(s) Citing when you cannot identify the author(s) of a source Citing when you cannot......

Words: 20746 - Pages: 83

Premium Essay

Scavenger Hunt Questions and Answers

...2012 Catalog Volume 20 Issue 1 March 5, 2012 – December 31, 2012 This Catalog contains information, policies, procedures, regulations and requirements that were correct at the time of publication and are subject to the terms and conditions of the Enrollment Agreement entered into between the Student and ECPI University. In keeping with the educational mission of the University, the information, policies, procedures, regulations and requirements contained herein are continually being reviewed, changed and updated. Consequently, this document cannot be considered binding. Students are responsible for keeping informed of official policies and meeting all relevant requirements. When required changes to the Catalog occur, they will be communicated through catalog inserts and other means until a revised edition of the Catalog is published. The policies in this Catalog have been approved under the authority of the ECPI University Board of Trustees and, therefore, constitute official University policy. Students should become familiar with the policies in this Catalog. These policies outline both student rights and student responsibilities. The University reserves the right and authority at any time to alter any or all of the statements contained herein, to modify the requirements for admission and graduation, to change or discontinue programs of study, to amend any regulation or policy affecting the student body, to increase tuition and fees, to deny admission, to revoke an offer...

Words: 130938 - Pages: 524