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Business Valuation for Lvmh

In:

Submitted By Bibi
Words 5479
Pages 22
Term Paper

Financial statement analysis report of:
LVMH

Hand-in date:
25.11.2010

Campus:
BI Oslo

Examination code and name: GRA 62123 Financial Reporting and Analysis

Table of Contents EXECUTIVE SUMMARY 3 MARKET REVIEW: 4 COMPANY REVIEW 5 Management compensation 6 BUSINESS DESCRIPTION 7 Business Risk Analysis 8 FINANCIAL PERFORMANCE 9 Profitability 9 Activity Ratios 12 Financing and Liquidity 13 CASH FLOW ANALYSIS 15 VALUATION 16 CONCLUSION 17 References 19 Appendix 20

EXECUTIVE SUMMARY
This paper analyzes LVMH group. Taking the recent developments and prospects in luxury goods industry as a starting point, the first part analyzed and compares LVMH with Hermes International and GUCCI, focusing in particular on performance which is analyzed through their activity, liquidity and financing and profitability position.
The next part scrutinizes LVMH’s cash flow statement in order to evaluate its operating activities as well as the ability to cover its investments.
The paper will conclude that LVMH presents a good investment alternative considering other companies in the same industry.
Second, LVMH have a low risk given its solid financial structure and sufficient liquidity.
Sales have grown at an average annual rate of 7.5% over the past five years driven by organic growth and acquisitions.

MARKET REVIEW:
APPAREL, ACCESSORIES & LUXURY GOODS INDUSTRIES
Concetta Lanciaux, ex head of the Human Resources for LVMH states which characteristics of luxury goods business have: “selective distribution, direct production and marketing, adding value rather than volume and communication”.
Luxury good industry relies heavily on marketing and promotion to sell products, and they are global in scope selling in most of the continents. The industry serves two main segments. The

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