the concept of social responsibility has been described in different ways. For instance, its been called “profit making only”, “going beyond profit making”, “any discretionary” corporate activity intended to further social welfare”, and “improving social or environmental conditions”. We can understand it better if we first compare it to three similar concepts which are Social Obligation, Social Responsiveness and Social Responsibility. Social obligation is when a firm engages in social actions because of its obligation to meet certain economic and legal responsibilities and nothing more while Social responsiveness is when a company engages in social actions in respons to some popular social need. Indeed, Social responsibility is as business’s intention, beyond its legal and economic obligations, to do the right things and act in ways that are good for society.

From what we had go through and search on Avon, our group had agreed to conclude that this company is one of the company which apply those Social Responsibility in its management. This is because, Avon had launched so many social actions and activities those related to the way on protecting nature and human being such as Avon Breast Cancer Crusade , launched in 1992. The other one is, Speak Out Against Domestic Violence, launched in 2004. As a global citizen, Avon also responds to major natural disasters and emergencies in areas where the company has a presence. . The program, called Hello Green Tomorrow, is a corporate initiative in more than 50 countries that in its first two years generated over $3.5 million to help restore critically endangered tropical forests. While Hello Green Tomorrow functions independently of the Avon Foundation, it leverages the same power of mobilization to create a “global green army.”

Going in list, here are the examples of some of the social activities held by Avon to