Table of Contents

1. INTRODUCTION 2
1.1 Background of 4P’s principal 2
1.1.1 Product 2
1.1.2 Price 3
1.1.3 Promotion 3
1.1.4 Place 3
1.2 Purpose of the report 4
1.3 Brief information of product 4
2. Application of 4P’s of Marketing and iPhone 5 5
2.1 Product 5
2.1.1 Design 5
2.1.2 Features 6
2.1.3 Brand Image 7
2.2 Price 7
2.3 Promotion 9
2.4 Place 12
3. Conclusion 13
References 14

Figure 1 10
Figure 2 11

1. INTRODUCTION
Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis.
1.1 Background of 4P’s principal
4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent four controllable factors which can be manipulated by the management of a company in order to create value for a product or service in the minds of potential customers. The management can maneuver these factors in relation to the internal as well as external environmental constraints to devise a marketing plan that can successfully create a positive response for the