Name : Pham Bao Nguyen
Module Title : The Business Environment
Module Code : TBE01/TBE02
Term :Trimester 2 2014 (T2 2014)
July – October 2014
Assessment 1: Range of Different Businesses and their Ownership (LO1)
Type : In - Class Written Report
Schedule : Week 3
Duration : 2 hours

Task 1
There are 3 main sectors of ownership in Business field : public ,private and voluntary . The first sector is public ,which is belong to the government and having wider communication purpose than profit . The second sector is private ,which is mainly focusing on profit and belong to the business .The last one is voluntary sector ,this sector tend to provide service for communication .
I) Private Business :
a) Apple Inc. is a technology company , which is an multinational corporation with headquarters in Curpertino ,California and specialize in design , develop and sell technology electronics .
Apple was established by Steve Jobs , Steve Wozniak and Ronald Wayne on April 1,1976 and become the world’s second largest information technology company around the world .

b) Apple is a public company ,which sell technology electronics such as computer , mobile phone and laptop . Furthermore ,Apple’s best known are hardware products contain the MAC line of computers ,the Ipad tablet computer and the Iphone smartphone ,which bring to Apple a huge profit and make them become a global corporation . c) The main purpose of Apple is earn profit .Therefore , basing on a huge profit they earned , Apple step by step expand their ambitious and emphasize the information technology field around the world by outperforming SamSung Corporation . Furthermore ,Apple also want to supply to consumer all of their products with the best quality and a moderation price in order to let everyone be able to use their products . d) Apply went to public company on December 12 ,1980 at $22 per share and creating more millionaires than any company in history . e) Apple operate in secondary and tertiary activities .In secondary sector , Apple company import materials from other companies to produce products by assembly line system . After that , their product will be package and provide to the global market .

II) Voluntary Business : a) Amway is an American company ,which operating base on multi level marketing techniques .There are numerous of products ,especially in health , beauty and home care markets . Amway was set up by Jay Van Andel and Rechard DeVos in 1959 . Amway was ranked No. 114 among the largest global retailers in 2006 and expanded in more than 80 countries with over 20.000 employees and 3 million distributors around the world . b) Amway belong to both of private and voluntary business . In Voluntary sector , Amway is well – known in some voluntary activities ,especially is Campaign for children named One by One . In Vietnam, Amway Vietnam had collaborated with Operation Smile Corp. and Hand Of Hopes Corp. to contributed 2.4 billion Vietnam dong for some project in order to support Vietnamese Children in the disadvantages situation .

c) The main purpose of Amway’s voluntary activities are connect people together and improve people’s life qualify better . Furthermore , Amway usually create many events , meeting to career for student and create job for communication .

d) Amway is both of public limited company and charitable organization . In charitable corporation sector , Amway have a global vision is support to a better life and build a strong opportunity for businesses .Therefore , Amway will support and bring a better life for communication .

e) Amway operate in primary , secondary and tertiary sector .For instance : In order to produce some products in beauty fiels such as : body wash , shampoo or cleanser . In primary sector , they will planting some plants to get the material .In secondary sector ,they use the material and make it to be goods .Finally ,in tertiary sector ,they will provide to global market .

Task 2 a) Stakeholder is a person , group or an organization ,that have any concern or directly and in directly affect to that company . Stakeholder can affect or be affected by the organization’s activities ,objectives and policies .
Stakeholder are not equal at all . It depend on what kind of the company and how the company interact with their stakeholder .

b)
1) Stakeholder of Apple Company :
- Customers
- Employees
- Suppliers
- Government
- Shareholder
-Community
- Management

2) Stakeholder of Amway Company :
- Customers
- Employees
- Suppliers
- Shareholder
- Local Community
c)
3) In Apple Company :
- Customers is the biggest influence to Apple company .Because customers provide a huge profit for Apple company and directly contribute to develop as well as expand Apple company around the world . For example : By catch up the modern trend , Apply company had produce the technology electronics with many features and moderate price ,which had attracted an enormous number of consumers .By this way ,Apple company earned a huge profit and they develop their company very fast .
- Suppliers is also very important to Apple company . They have directly and indirectly affect to the revenue of Apple company . For instance : If Apple company increase their product price ,it will lead to the harder in selling product of suppliers and cause to the decreasing of revenue .
- Community have some significant influence to Apple Company .To illustrate : If the company have some positive activities to community ,so they will receive the good critical from community and it have a positive affect to the company’s business a lot .
4) In Amway Company :
- Customers is the most influence to Amway company .Because Amway is a multi –level marketing and sell variety of goods ,so their products aim to everyone and can be used in the normal life .It mean that customers is mainly provide profit for Amway Company .It can be seen that customers is the blood to feed for the company .
- Employees is also have important role in Amway Company . Because of being a big retailers business ,it require a huge number of employees with flexible to operating the business .So employees can be seen the main role in retailer system .
- Local Community affect a lot to Amway company . If there is any negative information from community complaint to Amway company ,it will be a very dangerous situation .For example : In some years ago ,there was some negative information about the way Amway company operating .As a consequence , the reputation of Amway company decrease significantly and cause to the amount of turnover also going down .Until now , there are a lot of people have a negative thinking when they are think about Amway Company .

References : 1) “ Press Info – Apple Leadership “ .Apple . Retrieved February 22, 2012 . 2) “ www.amway2u.com/c1/amw_prod.jsp?cat1=1155” 3) “ http://en.wikipedia.org/wiki/Amway ”