A Proposal on

Identification of the Possibility to launch a Corporate Event Management Company

Prepared for Arafat Rahman Course Instructor Business Communication

Prepared by Shihabuddin Md. Zaki Class ID: 1571 Batch: 21st

INSTITUTE OF BUSINESS ADMINISTRATION JAHANGIRNAGAR UNIVERSITY

Date of Submission: April 01, 2012

Table of Content:

Introduction Problem statement Objectives Methodology Service Financial summary Timing Reporting Conclusion Bibliography

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INTRODUCTION
The Corporate Retreat Professionals (CRP) is an event management company specializing in corporate customers. CRP will offer two types of services, retreat training services as well as product launch event planning. The retreat training services will be either leadership development training or teaming skills training. For both types of retreats, CRP can take care of the planning of the event, as well as actually hosting the training through the use of one of CRP's strategic business partners. The corporate market for event management is steady and profitable. For some large companies, economic downturns mean cuts in training. This is, however, only the case for shortsighted companies. The benchmark companies may trim down the workforce during a downturn, but they do not cut funds for training. They recognize that investing in human resources is always a good investment. CRP intends to profit nicely from this. Additionally, even in economic downturns, companies still have product launches and will still need someone to organize these events. In short, the need for corporate event planning/hosting services rarely diminishes, it is a steadily increasing demand that CRP will capitalize on. There are a good number of event management companies in Bangladesh but the