Dirt Devil- Exorcist
Jimmy Moreno
Devry University

When people see, or hear the name Dirt Devil. They think of the vacuum, especially when people see a commercial on TV. People automatically think of a commercial of a housewife woman mid 30’s, holding a vacuum. A woman holding a vacuum handle in one hand, and with the brand name Dirt Devil on the vacuum. The vacuum has all these cool features, like more suction, movability, and lightweight. Well Dirt Devil took creativity to the next level in there commercial! That’s say Dirt Devil put horror and comedy in there commercial, just to give their audiences the creeps. Also comedy for good laughter, because who doesn’t enjoy a good laugh! Dirt Devil did, and took 70’s horror movie- The Exorcist, and a lovely old lady using a Dirt Devil vacuum into a commercial. Dark foggy night an old stone house, an elderly man dressed as a priest. A middle aged woman with a scared expression on her face, as If she just seen death its self-staring at her. The woman opens the door to let the priest in. The priest mumbles something to the woman. The priest hears terrifying screams coming from up stairs. He slowly, cautiously goes up the stairs. The priest slowly opens the wooden door, from were the fearful screams are coming. As he goes in the room, there is a silence. An empty bed straight ahead of him, and a book that looks like a bible, opening its pages by it self. The priest looks up and finds the source of the strange screams: a young woman hanging from the ceiling. The woman is screaming in agony and in pain, moving uncontrollably on the ceiling. She looks, as she is possessed by the devil. Screaming as If she needs help and then there is a turning point in the commercial. An old woman that could be a mom is cleaning her carpet with a Dirt Devil vacuum. The woman enjoying cleaning and swaying left and right to the music. The joke is the woman below is not possessed; the woman up stairs, with her powerful Dirt Devil vacuum, is actually sucking her up to the ceiling. Here is the video on you tubehttp://www.youtube.com/watch?v=aGb8pMIeY6w The commercial gives it audience tension, humor, and fear. It forces the audience to get involved in what happens. The commercial uses strategies like pathos to attract its audience fear, music, light darkness, and humor with the logo slogan at the end “You know when it’s the Devil.” Laughter is often a good feature in an ad and it shows a creative promotion for their brand. By the views on you tube the video has gain popularity with all the likes on the video, people can’t resist a good funny story. Especially with horror and humor put together it a must see video. Who would of though, Dirt Devil could introduce such a boring product with horror and humor. Getting their audience with laughter and being very creative on making a stunning video. They turn their image from stay home house wife, vacuuming her carpet, to a classic 70’s horror film “The Exorcist movie. With a touch of humor, good job Dirt Devil! It will definitely be a video I’ll be showing my friends.