Business

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Business and Law Unit 3 &9 Assignment 5
What is the purpose of promotion?
The purpose of promotion is to appeal your product or service as a business to the wider public so that potential customers are aware and also this can help your business to gain more sales and revenue, promotion can also be seen as a way of penetrating the market to gain more recognition.
Promotional Mix
The promotional mix has six elements and I will be moving on to describe the mix being used by two businesses, the six elements are as follow include: Advertising, direct marketing, personal selling, sales promotions, sponsorship, publicity and public relations.
Advertising
Advertising in the promotional mix is important because it’s a way a business can advertise their specific product or service in order for them to get recognised and try achieve sales for the specific product you’re selling.
Direct Marketing
Direct marketing is effective in the mix because what direct marketing is that it’s selling directly to the customer through things like over the phone telephone selling or even mail order that’s what makes it direct rather than public.
Personal Selling
Personal selling is where there is face to face selling and this is where after the face to face confrontation the business attempts to persuade the customer to take a free trial or purchase the product.
Sales Promotions
Sale promotion is a method or a marketing technique used by businesses to attract a consumer into new products for them to be persuaded to purchase them so there may be temporary changes in price in order to entice them.
Sponsorship
Sponsorship can be seen as very effective in the mix because it can go a long way to helping a business achieve its aims; it’s just the position of a sponsor.
Publicity and Public Relations
Public relations is known as a strategy of which communication is built between…...

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