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Business

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Background
Origin
ASUSTeK Computer Inc., usually referred to as Asus and trading under that name, is a Taiwanese multinational computer hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. Its products include desktops, laptops, net books, LCDs, mobile phones, networking equipment, monitors, motherboards, graphics cards, optical storage, multimedia products, servers, workstations, tablet PCs and video cards. The company's slogan is: "Inspiring Innovation. Persistent Perfection."
ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolises wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.

The Taiwanese information technology industry has grown enormously over the last few decades and the country is now a dominant player in the global market. ASUS has long been at the forefront of this growth and although the company started life as a humble motherboard manufacturer with a handful of employees, it is now the leading technology company in Taiwan and employs over 12,500 people around the world. ASUS makes products in almost every conceivable category of information technology too, including PC components and peripherals, notebooks, tablets, servers and smartphones.

Innovation is key to the success of ASUS. Having unveiled the PadFone to a rapturous audience at Computex 2011, this year ASUS chairman Jonney Shih raised the bar once more with the announcement of the TAICHI and Transformer Book dual-purpose mobile devices.
ASUS TAICHI is an Ultrabook with a unique double-sided multi-touch display that allows it to switch between a tablet and notebook in an instant, simply by lifting its lid. Transformer Book is a convertible Ultrabook that is both a notebook with hard drive and storage and a multi-touch SSD tablet, thanks to its backlit keyboard dock.
Together with the Tablet 810 with Windows 8 and Tablet 600 with Windows RT, ASUS has an array of products that will surpass its users’ imaginations as the world enters a new era of cloud computing.
This visionary approach is the reason ASUS is able to bring high-quality innovation and design to all, and the reason for its widespread acclaim. ASUS products won 4,168 international awards and accolades in 2012– that’s over 11 a day, every day. ASUS has consistently achieved significant year-on-year growth in terms of consumer notebook units shipped too, and closed 2011 on a high with revenues hitting US$11.9 billion.
Asus is the world's fifth-largest PC vendor by 2012 unit sales (after HP, Lenovo, Dell and Acer). Asus appears in Business Week’s "InfoTech 100" and "Asia’s Top 10 IT Companies" rankings, and it ranked first in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey with a total brand value of US$1.3 billion.
Asus has a primary listing on the Taiwan Stock Exchange and a secondary listing on the London Stock Exchange.
History
Asus was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao, all four having previously worked at Acer as computer engineers. At this time, Taiwan had yet to establish a leading position in the computer-hardware business. Intel Corporation would supply any new processors to more established companies like IBM first, and Taiwanese companies would have to wait for approximately six months after IBM received their engineering prototypes. By 2009, Asus was receiving Intel engineering samples ahead of its competitors.
In September 2005 Asus released the first PhysX accelerator card. In December 2005 Asus entered the LCD TV market with the TLW32001 model. In January 2006 Asus announced that it would cooperate with Lamborghini to develop the VX series.
On 9 March 2006 Asus was confirmed as one of the manufacturers of the first Microsoft Origami models, together with Samsung and Founder Technology. On 8 August 2006 Asus announced a joint venture with Gigabyte Technology. On 5 June 2007 Asus announced the launch of the Eee PC at COMPUTEX Taipei. On 9 September 2007 Asus indicated support for Blu-ray, announcing the release of a BD-ROM/DVD writer PC drive, BC-1205PT. Asus subsequently released several Blu-ray based notebooks.
In January 2008, Asus began a major restructuring of its operations, splitting into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron(focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding). In the process of the restructuring, a highly criticized pension-plan restructuring effectively zeroed out the existing pension balances. The company paid out all contributions previously made by employees.
On 9 December 2008, the Open Handset Alliance announced that Asus had become one of 14 new members of the organization. These "new members will either deploy compatible Androiddevices, contribute significant code to the Android Open Source Project, or support the ecosystem through products and services that will accelerate the availability of Android-based devices."
On 1 June 2010, Asus spun off Pegatron Corp. In October 2010, Asus and Garmin announced that they would be ending their smartphone partnership as a result of Garmin deciding to exit the product category. The two companies had produced six Garmin-Asus branded smartphones over the prior two years.
In December 2010, Asus launched the world's thinnest notebook, the Asus U36, with Intel processor voltage standard (not low voltage) Intel core i3 or i5 with a thickness of only 19 mm.
In January 2013, Asus officially ended production of its Eee PC series due to declining sales caused by consumers increasingly switching to tablets and Ultrabooks.
Asus ROG
ASUS ROG (Republic of Gamers) is a brand of hardware products for PC gamers, founded in 2006 by Taiwanese company Asus. Its product line extends now beyond motherboards and include dedicated gaming desktops & notebooks, graphics cards, sound cards, and peripherals such as computer mice, headsets, and keyboards. Asus claims numerous world records and over 1200 awards worldwide. ROG has also sponsored events such as QuakeCon, BlizzCon and Dreamhack.
At the end of 2004, the motherboard A8N32-SLI was created as the prototype of future ROG motherboard. During 2005, the team was preparing the Crosshair, Commando and Striker motherboards for release in 2006.
During this time they called their team “Project G.” Project G was eventually renamed the Republic of Gamers upon launch of the Crosshair in June 2006. From Project G through to Republic of Gamers, it kept the motto “The Choice of Champions.”

Historical Milestones

Jul 2006 - ROG brand established, 1st gaming motherboard named Crosshair launched
Dec 2006 - Launched Commando, broke CPU overclocking world record[
Jul 2007 - Fusion Block system and CrossLinx
Dec 2007 - New ROG product line: gaming notebooks G1/G2
Oct 2009 - ROG Maximus III Formula motherboard with ROG Connect allows PC tuning on a pure hardware level in real time.
Jul 2008 - New ROG product line: Matrix graphics cards
Oct 2009 - The first 3D gaming notebook, ROG G53J 3D
Mar 2010 - Rampage III Extreme motherboard attracts attention with great performance and over clock ability
Jun 2010 - The world’s fastest graphics card dual 5870 GPU ARES
Jun 2010 – The world’s first active-noise cancelling pro gaming headset Vulcan ANC
Oct 2011 - TYTAN CG8565
Operations

Asus shop in Hong Kong
Asus has its headquarters in Beitou District, Taipei, Taiwan.
As of 2009 Asus had manufacturing facilities in Taiwan (Taipei, Luzhu, Nangan, Guishan), mainland China (Suzhou, Jiangsu), Mexico (Ciudad Juárez) and the Czech Republic (Ostrava). The Asus Hi-Tech Park, located in Suzhou, covers 540,000 m2 (5,800,000 sq ft), roughly the size of 82 soccer fields.
Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide.

Products * * Eee Line * Note books * N Series * Essentio Series * Digital media receivers * GPS devices * Republic of Gamers (ROG) * Graphics cards * Sound cards * Tablets

Asus's products include laptops, tablet computers, desktop computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, optical disc drives, computer networking devices, computer cases, computer components and computer cooling systems.

*
Asus Fonepad *
Asus NVIDIA GeForce210 silent graphics card * * Asus x21 ultra book *
Asus motherboard *
Asus ATX chassis TA-M21

Eee Line
Since its launch in October 2007, the Eee PC netbook has garnered numerous awards, including Forbes Asia’s Product of the Year, Stuff Magazine’s Gadget of the Year and Computer of the Year, NBC.com’s Best Travel Gadget, Computer Shopper's Best Netbook of 2008, PC Pro's Hardware of the Year, PC World's Best Netbook, and DIME magazine’s 2008 Trend Award Winner.
Asus subsequently added several products to its Eee lineup, including: * EeeBox PC, a compact nettop * Eee Top, an all-in-one touch screen computer housed in an LCD monitor enclosure, * Eee Stick, a plug-and-play wireless controller for the PC platform that translates users’ physical hand-motions into corresponding movements onscreen * Eee Pad Transformer, is a tablet computer that runs on the Android 3.0 operating systems * Eee Pad Transformer Prime, the successor to the original Transformer.
On 6 March 2009, Asus debuted its Eee Box B202, which PCMag saw as "the desktop equivalent of the Asus EeePC", (the "Asus Eee Box" computer line is later in 2010 renamed to "Asus EeeBox PC").
ASUS notebooks have been tested in the most punishing of conditions and the most exotic of locations. Many of these incredible feats have become the stuff of legend. We detail the accomplishments that have left an indelible mark on history here.

In outer space

ASUS Notebooks Experience Zero Defects throughout a 600-day Space Mission.
Two ASUS notebooks were selected by R&K—a major supplier of computers and electronics for aeronautic missions to outer space—to provide astronauts with dependable computing during a mission on the MIR Space Station. Both notebooks experienced zero defects throughout the 600-day period. 「The ASUS notebooks never overheated like some of the ones made by other companies, 」 said Sergei Avdeev, the Russian astronaut on the space mission. 「Thermal flow in space and on Earth is completely different. Only notebooks with the best heat dissipation solutions can survive continuous operation. We turned the notebooks on in the morning and left them on all day without a problem.

In the air

ASUS Notebooks Help NRMA Care Flight Helicopter Rescue Unit Save Lives.
NRMA Care Flight, an emergency medical and rescue helicopter unit that serves the people of New South Wales of Australia, uses ASUS notebooks in different sectors of its service, including aviation, medical treatment and administration. ASUS notebooks play a particularly critical role in Care Flight’s program aimed at improving survival rates in accidents with severe head traumas. With the help of mobile computing, Care Flight can deliver a medical team on scene faster than a local ambulance, and this new program is expected to reduce deaths from head injuries by 33%. "All our pilots have been very impressed with the ASUS M5 laptops and amazed at their ability to withstand the vibration of the aircraft," said Mark Lees, Community Relations Manager of Care Flight. "We are now ready to install ASUS M5 laptops in all our aircraft and to link them to the onboard navigation computers.

On the road

ASUS Notebooks Perform Flawlessly During a Grueling Off-road Car Race.
ASUS notebooks were chosen to perform critical tasks during the PATAGONIA 2000 race, which saw the computers used in hot deserts and snow-covered mountains. One of the key tasks entailed serving as navigation devices, which they excelled at due to their built-in satellite GPS functionality and ability to display dynamic maps. They also served as communication centers, enabling both email communication and bidirectional video conferences. 「Needless to say, ASUS computers survived the severe conditions of this strenuous voyage well, without a single flaw,」 said Aviv Shweky, the race organizer.

On the world's highest peak

ASUS Notebooks Are the First to Reach the Top of Mount Everest.
The harsh conditions at the peak of the world's highest mountain may faze other notebooks, but not ASUS'. A slew of ASUS notebooks—including the U5, S6 (both the leather and bamboo editions), W7 and U1—were chosen to accompany a team of mountaineers on an expedition to reach the top of Mount Everest, known the locals in Tibet as the Qomolangma Peak. Upon reaching the base camp at an elevation of 5,000m, only ASUS notebooks continued to operate. Other notebooks failed to boot up due to the extremely low ambient temperature. The ASUS U5 even made it to the top of Qomolangma Peak at a staggering height of 8,848.43m, thanks to expedition leader Captain Wang Yongfong who carried it along with him as a tribute to eco-friendly technology—making ASUS notebooks the world's first to reach the top of Mount Everest.

At the ends of the earth

ASUS Notebooks Conquer the North and South Poles.
ASUS notebooks have proven on separate occasions to function perfectly in the freezing temperatures of the North and South Poles. The most memorable of these expeditions took place on December 16, 2003, when acclaimed mountaineers Shi Wang and Jian Liu set out on their journey to reach the summit of Mount Vinson, the tallest peak in Antarctica at 16,000 feet and where temperature drops well below -100˚F. Wang and Liu each brought along an ASUS S200N notebook to record and share their experiences during the expedition. The S200N met their needs perfectly: it was lightweight and compact, had a large hard disk capacity and could handle the rigors of ascending a mountain. 「They worked without a glitch under extreme conditions and severe weather. It was nice to have a notebook I could count on in situations where malfunctions are not tolerable,」 said Wang.

The N series are high performance notebooks featuring up to Intel Core i7 processors, Nvidia GT650M GPUs and audio by Bang and Olufsen
Essentio is a line of desktop PCs. As of December 2011 the line consisted of the CG Series (designed for gaming), the CM series (for entertainment and home use) and the CS and CP slimline series.
Asus sells digital media receivers under the name Asus O!Play.
Asus produces the R700T GPS device, which incorporates Traffic Message Channel.
Republic of Gamers is a line of products launched by Asus in 2006 "with the purpose of delivering the most innovative hardcore hardware for truly dedicated gamers." Republic of Gamersproducts include motherboards, graphic cards, notebooks, desktops, peripherals and accessories.
Asus released wireframe display drivers in 2001 that enabled players to use wallhacks, announcing the settings as "special weapons" that users could employ in multiplayer games.
Asus released its first sound card, the Xonar DX, in February 2008. The Xonar DX was able to emulate the EAX 5.0 effects through the Asus GX software while also supporting Open AL and DTS-connect. In July 2008 Asus launched the Xonar D1, which offered largely similar features to the Xonar DX but connected to the motherboard through the PCI interface instead of the PCI-E x1 connection of the Xonar DX. Asus then released the Xonar HDAV 1.3, which was the first solution enabling loss-less HD audio bit streaming to AV receivers.
In May 2009, Asus launched the Essence ST sound card, targeted at high-end audiophiles, and featuring 124db SNR rating and precision audio clock tuning. In the same month, Asus refreshed the HDAV family by releasing the HDAV 1.3 slim, a card targeted for HTPC users offering similar functionality to HDAV 1.3 but in a smaller form. During Computex 2010, Asus introduced its Xonar Xense, an audio bundle composed of the Xense sound card and a special edition of the Sennheiser PC350 headset. In August 2010, Asus released the Xonar DG sound card targeted at budget buyers and offering 5.1 surround sound support, 105db SNR rating, support for Dolby headphone and GX 2.5 support for emulating EAX 5.0 technology.
Asus' line of tablets includes the Eee Pad Transformer series, Eee Pad Slider series, Eee Slate series, and the newest Nexus 7, manufactured for and branded as Google was announced on 27 June 2012 for release in July 2012. Asus has been working with Microsoft in developing Windows 8 convertible tablets.
In 2013 it revealed an Android tablet computer than when attached to a keyboard, becomes a Windows 8 device, called the Transformer Book Trio. The keyboard alone can be attached to a third party monitor, creating a desktop experience.
In 2000, Asus officially launched Green Asus, a company-wide sustainable computing initiative overseen by a steering committee led by Jonney Shih, the Chairman of Asus. Green Asus pursues what the company calls the "Four Green Home Runs", namely: "Green Design, Green Procurement, Green Manufacturing, and Green Service and Marketing".
In 2006, Asus obtained IECQ (IEC Quality Assessment System for Electronic Components) HSPM (Hazardous Substance Process Management) certification for its headquarters and for all of its manufacturing sites.
In 2007, Oekom Research, an independent research institute specialising in corporate responsibility assessment, recognized Asus as a "highly environmental friendly company" in the "Computers, Peripherals and Office Electronics Industry".
In October 2008, Asus received 11 Electronic Product Environmental Assessment Tool (EPEAT) Gold Awards for its products, including four of its N-Series notebooks, namely the N10, N20, N50 and N80. In the following month, it received EU Flower certification for the same N-Series notebooks at an award ceremony held in Prague. In December 2008, Det Norske Veritas conferred the world’s first EuP (Energy-using Product) certification for portable notebooks on these machines.
In April 2008, Asus launched its "PC Recycling for a Brighter Future" program in collaboration with Intel and with Tsann Kuen Enterprise Co. The program collected more than 1,200 desktop computers, notebooks and CRT/LCD monitors, refurbished them and donated them to 122 elementary and junior high schools, five aboriginal communities and the Tzu Chi Stem Cell Center.
In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and pirated software. Both physical machines and recovery CDs contained confidential documents from Microsoft and other organizations, internal Asus documents, and sensitive personal information including CVs.
At the time, an Asus spokesperson promised an investigation at "quite a high level", but declined to comment on how the files got on the machines and recovery media. It was demonstrated that an unattended installation of Windows Vista could accidentally copy material from a flash drive with a parameter in the "unattend.xml" file on the personal flash drive being used to script the installation.
Products Timeline * Notebooks * APRIL 2006 * G1 * First ROG notebook proved proper portable PC gaming, with 2GB RAM and a GeForce® 7700 GPU for great performance and a slim form. * JAN 2008 * G71 * Debuting in fall 2008, G71 revamped gamer-friendly design, sporting bold color schemes, quad-core CPUs and GeForce® 9700M GT graphics. It showed the distinct shape of ROG things to come. * APRIL 2009 * G60 * Efficient power was introduced to audiences, alongside Windows® 7, Intel® Core™ i5, and the ROG illuminated keyboard. GeForce® GTS 360M graphics made this an ideal DirectX® 10 machine. * JAN 2010
G73
In addition to an Intel® Core™ i7 CPU, the G73 brought DirectX® 11 with its GeForce® GTX 460M GPU. It debuted ROG’s new stealthy look, with rubber coating, an angled keyboard, and dual vents. * JULY 2011
G74
Second generation Intel® Core™ CPU and 16GB DDR3 RAM powered gaming, as the GeForce® GTX 560M GPU made DirectX® 11 better, aided by tuned cooling and THX® and EAX Advanced HD™ 5.0 audio. * APRIL 2012
G75
Third generation Intel® Core™ CPU plus a GeForce® GTX 600 GPU provide amazing 3D performance while removable fan filters eliminate debris for improved cooling
G55
Even though G55 is smaller than G75 - it has almost identical hardware: the processor and video card are the same (only G75VW-DS72 has slightly better video card). The major difference between them is that G55 has only one hard drive, which is reasonable considering its smaller size. However, even though G55's screen size is only 15" - the laptop itself is heavier than many other 17" screen laptops. * OCTOBER 2012
G46VW
"The first ever 14″ G series gaming notebook has just launched, named the G46VW. The aim of the G46 was to make a smaller, lighter and easier to carry gaming notebook, while still retaining all the performance of its bigger brothers."[3]

Motherboard * JULY 2006
World’s first dedicated motherboard for PC gamers and performance enthusiasts.
Crosshair (Nvidia nForce 590) * DECEMBER 2006
World’s first Intel motherboards for PC gamers and performance enthusiasts. Introduces the Extreme Tweaker, SupremeFX audio, LCD Poster and onboard switches
Commando (Intel P965)
Striker Extreme (nForce 680i) * JULY 2007
Innovations include the ROG Crosslinx Technology, Fusion waterblock system, SupremeFX II & Voltiminder LED
Blitz Formula Special Edition
Blitz Extreme (Intel P35) * AUGUST 2007
Building on the Blitz innovations introduced just a month earlier, the CPU Level Up as the world’s first 1 click OC function was also added for the first time
Maximus Formula (Intel X38)
Maximus Extreme (Intel X38) * JANUARY 2008
Building on previous innovations, the Pin-Fin Thermal Module and ASUS EPU (Energy Processing Unit) was also introduced
Striker II Formula (Nvidia nForce 780i SLI) * FEBRUARY 2008
Dual-channel DDR2-1200 support thanks to 2-Phase DDR2 was a revolutionary advancement for memory overclockers
Rampage Formula (Intel X48)
Rampage Extreme (Intel X48) * MARCH 2008
Reintroduction of the Fusion waterblock brand in a more advanced version and Memory Level Up to complement the CPU Level Up system, supporting up to and over Dual-channel DDR3 2000(O.C.) for the first time.
Striker II NSE (Nvidia nForce 790i SLI)
Striker II Extreme (Nvidia nForce 790i SLI) * APRIL 2008
Next generation AMD board with AM2+ and Hybrid SLI / 3-Way SLI Support
Crosshair II Formula (Nvidia nForce 780a) * JULY 2008
Introduction of SupremeFX X-Fi & Speeding HDD functions in addition to existing innovations
Maximus II Formula (Intel P45) * NOVEMBER 2008
New functions: TweakIt and ProbeIt provide pro-overclocking features right on the board itself. The new Extreme Engine CPU VRM set gives a motherboard a super-high capacity ML Cap for the very first time. DDR3 2000(O.C) on triple channel DDR3 is also introduced.
Rampage II Extreme * MARCH 2009
ROG’s first micro ATX motherboard. Introduces the MemOK! Function in addition to existing technologies.
Rampage II GENE (Intel X58) * APRIL 2009
The second micro ATX motherboard rolls out just a month after, with the same MemOK! Function and also pushes DDR3 OC performance to 1,300MHz as a BIOS pre-set.
Maximus II GENE (Intel P45) * JUNE 2009
At this point, the Crosshair brand converts from Nvidia to AMD chipsets due to market changes.
Crosshair III Formula (AMD 790FX) * SEPTEMBER 2009
A full complement of Extreme, Formula and GENE ROG motherboards launched together for the first time. Introduces brand new innovations including ROG Connect, Plug and Overclock, GameFirst and MemPerfect.
Maximus III GENE (Intel P55)
Maximus III Formula (Intel P55)
Maximus III Extreme (Intel P55) * MARCH 2010
Due to its long product cycle, the Intel X58 gets a Rampage revision with their 3rd generation. Building on the new ROG Connect, ROG Extreme OC Kit and USB BIOS Flashback functions and Extreme Engine Digi+ VRM hardware are also introduced.
Rampage III GENE (Intel X58)
Rampage III Extreme (Intel X58) * JUNE 2010
The first ROG AMD Extreme motherboard introduces new dual channel DDR3 2133 (O.C.) support to AMD, CrossLinx 3 Technology and RC Bluetooth, in addition to the existing USB BIOS Flashback and ROG Connect.
Crosshair IV Formula (AMD 890FX)
Crosshair IV Extreme (AMD 890FX) * AUGUST 2010
The first Intel X58 Formula motherboard adds SupremeFX X-Fi 2 for gamers
Rampage III Formula (Intel X58) * MAY 2011
The first AMD motherboard with upgraded Intel Gigabit LAN, UEFI BIOS and Extreme Engine Digi+ VRMs. SupremeFX X-Fi 2 and GameFirst technologies for gamers are also upgrades to the previous model.
Crosshair V Formula (AMD 990FX) * JANUARY 2011
Introduction of ROG iDirect innovation specifically for iPad, iPhone and iPods. Extreme Engine DIGI+ VRM and BIOS Flashback also added to Maximus boards for the first time.The Rampage III Black Edition was the first – and to date only – Black Edition hardware to launch, with a darker style coloring compared to the ROG red & black, and refinements made to the existing Rampage III design to further improve overclocking.
Rampage III Black Edition (Intel X58)
Maximus IV GENE (Intel P67)
Maximus IV Extreme (Intel P67) * JULY 2011
First –Z motherboard to state the Maximus had received a chipset upgrade from P67 to Z68. ROG features remain the same
Maximus IV Extreme-Z (Intel Z68) * SEPTEMBER 2011
First PCI-Express 3.0 ROG motherboard providing upgradability between LGA1155 CPU generations for PC gamers.
Maximus IV GENE-Z/Gen3 (Intel Z68) * NOVEMBER 2011
Introduction of Extreme Engine Digi+ II VRMs and SupremeFX III for the GENE and Formula, while the Extreme was bundled with exclusive OC innovations including OC Key, Subzero Sense, VGA Hotwire and X Socket.
Rampage IV GENE (Intel X79)
Rampage IV Formula (Intel X79)
Rampage IV Extreme (Intel X79) * APRIL 2012
First Z77 ROG motherboard, with new mPCIe Combo Card innovation combining mSATA and mPCIe on a single upgraded card that frees up motherboard PCIe space
Maximus V GENE (Intel Z77)
JULY 2012
Formula includes new SupremeFX IV with headphone amp and ENLA audio capacitors, as well as the reintroduction of the Fusion waterblock branding with the Fusion Thermo solution; a hybrid air/water cooler for CPU VRMs. Extreme receives OC Key, Subzero Sense & VGA Hotwire upgrades from Rampage IV series, as well as Intel Thunderbolt and genuine 4-way CrossFireX/SLI via a PLX PCIe Gen3 switch. Both models receive T-Topology memory innovations to improve DDR3 OC headroom to over 3GHz.
Maximus V Formula/ThunderFX (Intel Z77)
Maximus V Extreme(Intel Z77) * AUGUST 2012
Due to an extended AMD chipset roadmap, the 5th generation of Crosshair remains for 2012, and receives a –Z designation with upgrades of SupremeFX III, GameFirst II and T-Topology memory innovations.
Crosshair V Formula-Z (AMD 990FX)

Graphics Card * 2007
EAH2600XT/HTDP/256M
* JUNE 2008
First ROG graphics card. Introduces innovations such as Super Hybrid Engine technology, an exclusively designed Hybrid Cooler, Auto VRM Phase Switching, Advanced Dynamic GPU Loading Detection and iTracker software.
EN9600GT MATRIX (iF product design award 2009) * SEPTEMBER 2008
EN9800GT MATRIX * NOVEMBER 2008
EAH4850 MATRIX
EAH4870 MATRIX * MARCH 2009
Dual-fan Hybrid cooler upgrade
ENGTX260 MATRIX * SEPTEMBER 2009
MATRIX ENGTX285
ROG world-first innovations include BIOS voltage burn-in and recovery, GDDR3 Memory Timing Adjustment, 5 level real-time LED load indicator, and an upgraded extreme cooler heatpipe design
MARS
World’s fastest graphics card with twin GeForce GTX 285; 23% faster than a GeForce GTX 295. First ROG limited edition graphics card with only 1,000 made. * MARCH 2010
MATRIX 5870 * JULY 2010
First AMD-1000 piece, exclusive graphics card with twin Radeon HD 5870; 32% faster than a reference Radeon HD 5970. Unique air-cooler design with 8mm heatpipes and 100% copper heatsink, with single-fan providing 600% greater airflow. Package included a unique metal briefcase and ROG GX gaming mouse
ARES (Taiwan Excellence Award 2011) * MAY 2011
First time TweakIt and ProbeIt introduced from motherboard to graphics card. New Safe Mode function and a combination of Super Alloy Power and DirectCU technologies also upgrade the MATRIX card for the first time. New GPU Tweak supports the overclocking on the software front, with exclusive tweaks reserved for the MATRIX.
MATRIX GTX 580 * JUNE 2011
Third ROG 1000-piece exclusive graphics card and the biggest ever introduced from ASUS; 22% faster than a reference GeForce GTX 590. Includes a bundled, laser etched aluminum plate with its unique number ID.
MARS II * OCTOBER 2012
Introduced VGA Hotwire Quick hardware-level voltage tuning,And With TweakIt Instant voltage adjustment,Turbo Fan Activator,DirectCU II Cooling ,DIGI+ VRM with 20-phase Super Alloy Power,One-press 100% fan speed Button.
MATRIX HD 7970 GHz Edition * JANUARY 2013
Fourth ROG 1000-piece exclusive Dual GPU graphics card and the Fastest Graphic Card On The Planet; 13% faster than GTX 690, 130% faster than HD 7970.This introduced hybrid air and liquid cooling.ROG ARES II is equipped with dual Radeon™ HD 7970 GHz Edition GPUs and a massive 6GB GDDR5, all in a standard 2-slot height.Package included a unique metal briefcase.

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