Mission:
First, develop emotional for value-added products and conform to the requirements of the era for consumption and consumers continue to face changing..
Second, the company adhere to the "quality is the most important thing for this company," and the use of advanced production equipment and strict management, the implementation of total quality management, according to the standards of modern manufacturing enterprises established.
Third, the company rich culture attract consumers. The company will "pursue stronger and better, to create a healthy and happy future" as a corporate creed, follow the "integrity and pragmatic, rigorous and efficient, beyond the self, the healthy development " business philosophy, in a variety of communication with consumers has always been prominent "smart, healthy and motivated," the theme to the product given the personification of charm, resonating with consumers, and appreciated by consumers.

Vision:
Healthy, delicious, and nutritious

Mission:
As the largest pork enterprise in the world, Shuanghui Group’s mission will continue to be delivering quality, tasty and nutritious animal protein products worldwide, anchored on a safety-first priority. The Company’s strategy remains focused on creating sustainable value by embracing a visionary management philosophy rooted in continuous innovation, with a long-term and forward-thinking perspective.
"Product quality is no small matter, food safety as big as day," "the safety and health of consumers above all, Shuanghui brand image and credibility above all" approach to quality,

Vision:
High quality, efficient, hard work, innovation, integrity, professionalism

Mission:
Hsu Fu Chi was the first company to introduce the "Pick and Mix" format in China, in which consumers can pick various kinds of confectionaries out of tubs of various confectionaries; and instead of