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Business

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1. 남성화장품 시장의 남성세분화
연구대상자의 피부지식 정도에 따라서 그룹을 상, 중, 하로 나눈 결과, 전체 응답자 299명 중 상위 30%는 80명(26.8%), 중위는 40%는 111명(37.1%), 하위 30%는 108명(36.1%)로 나누어졌다.
일반적 특성에 따른 피부지식 정도의 차이를 살펴보면, 직업과 직급에 따른 차이만 유의하게 나타났으며, 연령과 학력, 결혼유무, 직장 부서, 월 소득에 따른 차이는 유의수준 5%에서 통계적으로 유의미하게 나타나지 않았다.
2. 화장품 구매성향의 요인과의 유의한 차이를 고려하여 3개의 집단(신중구매형, 충동구매형, 상표충성형)으로 분류 하였다.
3.
일반적 특성생활 습관 | 나이, 학력직업, 소득흡연기간음주여부수면 시간 |

피부 지식도 | 영양섭취피지 분비정상피부 PH피부노화피부타입 |

화장품구매성향 | 신중 구매형상표 충성형충동 구매형 |

화장품구매행동 | 구매 주체구매 장소구매 금액구매 결정 요인구매 결정 기준 |

4. 화장품 구매성향에 따른 남성용 화장품 구매 장소의 차이
연구대상자의 화장품 구매성향에 따른 남성용 화장품 구매 장소의 차이
조사결과는 다음과 같다. 화장품 구매성향에 따른 주로 남성용 화장품 구매 장소의 차이를 살펴보면, 전체적으로 백화점 매장이 30.5%로 가장 높게 나타났으며, 다음으로 전문점 21.8%, 대형 할인점 17.7%, 화장품 할인매장 16.6%, 인터넷 쇼핑몰 및 TV 홈쇼핑 9.3%, 슈퍼나 약국 3.3%, 방문 판매사원 0.9% 순서로 나타났다. 모든 화장품 구매성향 하위 그룹에서 백화점 매장이 가장 높게 나타났다.

5.연구대상자의 화장품 구매성향에 따른 화장품 구매 빈도의 차이
조사결과는 다음과 같다. 화장품 구매성향에 따른 화장품 구매 빈도의 차이를 살펴보면, 전체적으로 6개월에 한 번 정도 39.3%, 3개월에 한 번 정도 38.3%, 1년에 한 번 이하 14.1%, 매일 한 번 정도 8.4% 순서로 나타났다. 신중구매형의 경우 6개월에 한 번 정도 48.5%, 3개월에 한 번 정도 38.6% 순서로 나타났으며, 충동구매형의 경우 3개월에 한 번 정도 41.8%, 6개월에 한 번 정도 36.3% 순서로 나타났다.

6. 화장품 구매성향에 따른 기초 화장품 가격대의 차이
연구대상자의 화장품 구매성향에 따른 기초 화장품 가격대의 차이 조사결과는 다음과 같다. 화장품 구매성향에 따른 기초 화장품 가격대의 차이를 살펴보면, 전체적으로 2만원 이상-4만원 미만 55.4%, 4만원 이상-6만원 미만 23.2%, 2만원 미만 13.1%, 6만원 이상 8.4% 순서로 나타났다.
모든 화장품 구매성향의 하위 그룹에서 2만원 이상-4만원 미만이 가장 높게 나타났다.

7. 화장품 구매성향에 따른 남성용 화장품 구매 영향력의 차이
연구대상자의 화장품 구매성향에 따른 남성용 화장품 구매 영향력의 차이 조사결과는 다음과 같다. 화장품 구매성향에 따른 남성용 화장품 구매 영향력의 차이를 살펴보면, 전체적으로 사용경험이 29.9%로 가장 높게 나타났으며, 다음으로 가족이나 친구, 혹은 주위 사람들의 권유 28.9%, 적당한 가격 12.1%, 남들이 많이 사용하는 것 11.1%, 광고 혹은 상표 7.7%, 판매자의 권유 6.4%, 눈에 띄는 대로 아무거나 4.0% 순서로 나타났다.
8. 화장품 구매성향에 따른 남성용 화장품 구매 시 중요도의 차이
연구대상자의 화장품 구매성향에 따른 남성용 화장품 구매 시 중요도의차이 조사결과는 다음과 같다. 화장품 구매성향에 따른 남성용 화장품 구매 시 중요도의 차이를 살펴보면, 전체적으로 품질이 66.9%로
가장 높게 나타났으며, 다음으로 가격 18.1%, 상표인지도 7.0%, 광고이미지 6.0%, 용기와 포장디자인 2.0% 순서로 나타났다.

9. 그루밍족
자신의 외모를 위해 아낌없이 투자하는 남성들이 늘고 있다. 외모도 하나의 경쟁력으로 인식되면서 남성들의 뷰티, 패션에 대한 관심이 높아지고 있기 때문이다. 이러한 남성들을 ‘그루밍족’이라고 부른다. 그루밍은 마부(groom)가 빗질한다는 뜻에서 나온 신조어이다.
남성들이 피부 역시 관리해야 할 대상으로 인식하며 최근 남성용 화장품도 다양해지고 있다. 2000년대 중반 이전에 스킨, 로션에 그쳤던 남성 제품들이 기능성 화장품에서 비비크림까지 등장했다.
최근 천연발효화장품 미애부는 남성 전용 주름개선 미스트와 미백 에센스를 선보였고 웅진코웨이는 노화 방지 남성용 스킨과 로션, 클린징 폼을 출시했다. 소망화장품 다나한 역시 남성전용 제품을 내 놓았다.
실제 남성의 화장품 소비가 늘면서 2006년 4700억원에 불과했던 국내 남성 화장품 시장의 규모가 2009년에는 6500억원으로 확대됐다. 매년 평균 15% 성장률을 기록하며 지난해에는 8000억 시장을 형성, 2011년에는 1조원에 이를 것으로 예상된다.
남성 화장품 시장이 확대됨에 따라 남성전용 뷰티샵도 속속 등장하고 있다. 서울 홍익대 부근에 위치한 ‘맨즈스튜디오’는 최근 남성들 사이에서의 핫 플레이스로 뜨고 있다. 그루밍 코디네이터와의 개인별 상담을 통해 피부관리와 두피관리 체험을 할 수 있을 뿐 아니라 자신의 피부에 맞는 제품추천도 받을 수 있기 때문이다. 또 남성화장품 전문몰 ‘포부’에서는 여성들의 인기제품이었던 컨실러, 피지 파우더, 스크럽 등이 남성 고객들 사이에서도 인기를 끌고 있다.

10. 20-30대 성인 미혼남녀 1천80명을 대상으로 그루밍족에 대해 어떻게 생각하는지 물어본 결과, 설문 참여자의 54%가 남자도 화장을 해야 한다고 답변한 것. 또 이번 설문조사 참여 남성들의 55%는 스킨‧로션 등의 기초제품을, 21%는 비비크림 등의 기초 메이크업 제품을, 19%는 에센스‧선크림 등의 기능성 제품을 사용하고 있는 것으로 드러났다.

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...Hotdog Franchisee Business Growth Our business plan to create and grow a large, international hotdog restaurant chain to be offered and consumed around the world, using a Franchisor licence. We aim to follow the guidance of the food chain system of McDonald’s, due to seeing them attract many customers due to their superb business system all around the world, providing their services and products consistently with no fail as well retaining a great level of customer service. Put simply we want to franchise a worldwide business providing a special ingredient of hotdogs with the franchise business system of McDonald’s. To insure the right growth in our business, we will have to keep insuring that all company based objectives are being met, as well as improve our communication of the business as a whole, internally and externally. Internal meaning our staff grow and develop each of their skills day by day through day to day training and external meaning that they are able to gain exposure and awareness or our service to our consumers, this referring to sales and marketing of course. In ways of marketing, we will have to grow our business to appeal to young people, ranging from teenagers to young adults, by raising its awareness on social media and advertising campaigns through networks such as: Instagram, Facebook, Wongnai etc. Since we aim to start our business in Thailand then to expand it to other countries in ASEAN, it is smart that we adapt the customer demand and......

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...to this issue. The latest issue can be found on the Edexcel website: www.edexcel.com References to third-party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Roger Beard Prepared by Susan Hoxley Publications Code BH029073 All the material in this publication is copyright © Edexcel Limited 2011 Edexcel BTEC Level 4 HNC Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business (Accounting) Edexcel BTEC Level 5 HND Diploma in Business (Management) Edexcel BTEC Level 5 HND Diploma in Business (Marketing) Edexcel BTEC Level 5 HND Diploma in Business (Human...

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...[pic] Global Business Management Postgraduate Program Field Placement Program Summer 2013 CONTENTS OF FIELD PLACEMENT PACKAGE 1. Participating Employer Letter 2. Field Placement Objectives and Information 3. Grades for Field Placement Notice 4. Student/Employer Field Placement Agreement 5. Employer’s Field Placement Performance Evaluation 6. Student’s Field Placement Feedback Form 7. Ontario Workplace Safety and Insurance Board Letter [pic] Global Business Management Postgraduate Program Field Placement Program Student / Employer Package [pic] Dear Field Placement Employer: We would like to take this opportunity to thank you for participating in our Field Placement Program. Our students are motivated, knowledgeable and eager to contribute. As a participating employer you play a very important role in the student’s success. You provide a practical experience to complement the student’s academic achievement while also contributing to the development of a future business professional. The following pages will provide more detailed information regarding the field placement requirements. Specifically, you will find information on: |Field Placement Objectives |Evaluation ......

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...COURSE DESCRIPTION Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH: South-Western Cengage Learning. (Note: This is a textbook uniquely created for Strayer and can only be purchased via Strayer’s Virtual Bookstore, available through iCampus. The chapters within this custom textbook are the same as those from the national title, only rearranged in a different order.) Note: There are slides, audio chapter summaries, flashcards, workplace videos, and games located in the course shell to be used as additional resources to assist you in understanding the course material. Supplemental Resources Asare, S. K., & Wright, A. M. (2012). Investors’, auditors’, and lenders’ understanding of the message conveyed by the standard audit report on financial statements. Accounting Horizon, 26(2), 193-217. Aytaç, G., & Turan, O. Z. (2012). Issues of business ethics in domestic and international businesses: A critical study. International Journal of Business Administration, 3(5), 82-88. Bulu, I., Radojicic, M., & Nesic, Z. (2012). Some considerations...

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