The marketing model is a technique used more often today when deciding on a product that is right for the costumers. Rather than deciding on a product that is really grand and not focusing on what the costumer needs and wants, there will be a better outcome if the main focus is on the costumers wants and needs. To figure out what the costumer wants, there is a tool called the “four P’s”. It is product, price, place, and promotion. Finding the right product, the appropriate price, and how to promote the product. The product model is a technique that is used when the focus is not on the costumers’ needs and wants. The focus is on many things. What is the biggest and best product to sell? What will make a lot of money? Not focusing on the costumers’ wants and needs will end up losing the company money in the long run because some one focusing on the costumer will make the right product for them being more improved in the product, price, place, and promotion. A very good example was used in the textbook. “Apple determined that what customers wanted was the ability to purchase music one song at a time rather than purchase an entire CD with 16 tracks, only three of which were really wanted. They subsequently developed and introduced the iPod and iTunes online store which revolutionized the way consumers buy music. In the meantime, traditional producers of traditional CDs lost market share to Apple, which had a much better understanding of how to satisfy consumers.” (McCubbrey, 2009) With no doubt the marketing model is much more effective than the product model. When choosing what is right for the costumer, the “four P’s” is a good technique to use.

References
McCubbrey, D. J. (n.d.). 1. The Business Eco-system: Business models and marketing: an overview. In Business Fundamentals (pp. 60). (Original work published