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In: Business and Management

Submitted By makbaek
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Executive Summary
“Bukayo” Sweets is a dessert located in the rural area like Barangay Bogña. We can loosely be described as a pride desert where customers will enjoy its yummy taste. We will interact with our customers to have a better relationship with the customer.
“Bukayo” Sweets will hold true to its vision of being present in every meal that everyone loves to eat. Unlike other places each of them has a product that they have been proud of, like the “Durian in Davao” the “Mango in Batangas” and the “Pili ng Albay” our product also hopes to become a part of them. We plan to manipulate our location in the Business Improvement by purok to our outmost advantage. Both tax incentives and high traffic due to the MCI Center will give us an edge as a new business. As the BID fills up with new businesses over the next few years Rutabaga Sweets will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the restaurant industry, Rutabaga Sweets will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, Rutabaga Sweets will establish itself as an exceptional dessert bar in Washington DC. We also will gain a competitive advantage in take out and catered desserts.
This plan outlines our company concept, philosophy and forecasted financials. Rutabaga Sweets hopes to find seed money of $300,000 to launch our business in June of this year.

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1.1 Objectives 1. Attain sales of $166,000 in the first year. 2. Increase second year sales by 50% and third year by 30%. 3. Expand to two stores...

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