Premium Essay

Busn 319 Week 4 Assignment

In: Business and Management

Submitted By jkruck27
Words 304
Pages 2
In fine-tuning the product strategy for your marketing plan, do these two things: * 1 Develop a simple three-column table in which (a) market segments of potential customers are in the first column and (b) the one or two key points of differences of the product to satisfy the segment’s needs are in the second column. * 2 In the third column of your table, write ideas for specific new products for your business in each of the rows in your table. Market Segments | Key Points of Differences | New Product Ideas | School Districts | Safe products around children with excellent bacteria kill ratios.Green ProductsAbility to deliver large quantity of products to multiple locations, each with logistics requirements. | Private Label with directions specific to school areas. i.e., desk tops, chalk boards. | Municipalities | Meet bid requirements which could be multiple types of products so have warehouse space for required products.Green products including chemicals, paper, facility tools and floor matting. | Look into carrying more Green chemical, and paper lines that may have better efficacy. |
For the product offering in your marketing plan, * 1 Identify (a) its stage in the product life cycle and (b) key marketing mix actions that might be appropriate, as shown in Figure 11–1.
The product I’m offering in my marketing plan is essentially the distribution service of numerous janitorial and sanitation products. This product is in the Growth stage of the product life cycle. Key marketing mix actions that may be appropriate would be continually researching new products to carry. Research and make sure pricing is appropriate and discount where possible to gain a larger market share. Promote the customer service and ability to deliver typically within 24 hours. * 2 Develop (a) branding and (b) packaging strategies, if appropriate for your offering.

Similar Documents

Free Essay

Bis 155 Complete Course (Dqs - Quizes - Labs & Course Project) Devry

...BIS 155 All Assignments, BIS 155 All Dqs, BIS 155 ExerCises, BIS 155 Final, BIS 155 Week 1, BIS 155 Week 2, BIS 155 Week 3, BIS 155 Week 4, BIS 155 Week 5, BIS 155 Week 1-5, BIS 155 mcqs, BIS 155 , BIS 155 DeVry, BOSP 434 Complete Course, BOSP 434 Complete Class, BOSP 434 Entire Course, BOSP 434 Entire Class, Strayer BOSP 434 , BOSP/434 , BOSP 434 All Assignments, BOSP 434 All Dqs, BOSP 434 ExerCises, BOSP 434 Final, BOSP 434 Week 1, BOSP 434 Week 2, BOSP 434 Week 3, BOSP 434 Week 4, BOSP 434 Week 5, BOSP 434 Week 1-5, BOSP 434 mcqs, BOSP 434 , BOSP 434 DeVry, BUS 100 Complete Course, BUS 100 Complete Class, BUS 100 Entire Course, BUS 100 Entire Class, BUS 100 , BUS 100 New Course, BUS 100 All Assignments, BUS 100 All Dqs, BUS 100 ExerCises, BUS 100 Final, BUS 100 Week 1, BUS 100 Week 2, BUS 100 Week 3, BUS 100 Week 4, BUS 100 Week 5, BUS 100 Week 1-5, BUS 100 , BUS 100 , BUS 100 Strayer, BUS 475 Complete Course, BUS 475 Complete Class, BUS 475 Entire Course BUS 475 Entire Class, Strayer BUS 475 , BUS 475 New Course, BUS 475 All Assignments, BUS 475 All Dqs, BUS 475 ExerCises, BUS 475 Final, BUS 475 Week 1, BUS 475 Week 2, BUS 475 Week 3, BUS 475 Week 4, BUS 475 Week 5, BUS 475 Week 1-5, BUS 475 mcqs, BUS 475 , BUS 475 Strayer, BUSN 319 Complete Course, BUSN 319 Complete Class, BUSN 319 Entire Course, BUSN 319 Entire Class, BUSN 319, BUSN 319 New Course, BUSN 319 All Assignments...

Words: 1473 - Pages: 6

Premium Essay

Busn 319 Entire Course

...Devry BUSN319 Week 1 Discussion 1 & 2 Latest 2015 October http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time...

Words: 2083 - Pages: 9

Premium Essay

Devry Busn 319 Entire Course-Latest 2015 August All Discussions All Quizes You Decide and Course Project and Final

...Devry BUSN 319 Entire Course-Latest 2015 August All Discussions All Quizes You Decide And Course Project And Final IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-319-Entire-Course-latest-2015-August-20999585647.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question discussions week 1 Strategic Marketing Process? (graded) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Environmental Scanning (graded) Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity week 2 Consumer Behavior (graded) The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchaseevent. Provide an...

Words: 2553 - Pages: 11

Premium Essay

Devry Busn 319 Entire Course-Latest 2015 August

...Devry BUSN 319 Entire Course-Latest 2015 August All Discussions All Quizes You Decide And Course Project And Final IF You Want To Purchase A+ Work then Click The Link Below For Instant Down Load http://www.hwspeed.com/Devry-BUSN-319-Entire-Course-latest-2015-August-20999585647.htm?categoryId=-1 IF You Face Any Problem Then E Mail Us At JOHNMATE1122@GMAIL.COM Question discussions week 1 Strategic Marketing Process? (graded) How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Environmental Scanning (graded) Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity week 2 Consumer Behavior (graded) The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchaseevent. Provide an...

Words: 2553 - Pages: 11