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Five Year Marketing Plan
EBook Upgraded, INC

6/21/2015
Jennifer Van Puymbrouck

Table of Contents 1. Executive Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4
3.1 Mission Statement………………………………………………………………………………………………….. 4
3.2 Goals………………………………………………………………………………………………………………………. 4
3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5
4.1 SWOT……………………………………………………………………………………………………………………... 5
4.2 Industry Analysis…………………………………………………………………………………………………….. 6
4.3 Competitor Analysis………………………………………………………………………………………………… 6
4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7
5.1 Marketing and Product Objectives………………………………………………………………………….. 7
5.2 Target Market…………………………………………………………………………………………………………. 8
5.3 Points of difference…………………………………………………………………………………………………. 8
5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9
6.1 Product Strategy……………………………………………………………………………………………………… 9
6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10
6.3 Promotion Strategy………………………………………………………………………………………………. 11
6.4 Place (Distribution) Strategy…………………………………………………………………………………. 12 7. Financial Data and Projections……………………………………………………………………………………. 12
7.1 Past Sales Revenues………………………………………………………………………………………………. 12
7.2 Five-Year Projections…………………………………………………………………………………………….. 12 8. Organizational Structure…………………………………………………………………………………………….. 13 9.

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