...Tuyet Chavez BUSN 115 Professor John Kyser 15 November 2015 Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? The name that I have chosen to go with for my lemonade stand is “The undistracted lemon squeezer”. The reason I decided to come up with this name is because, it sounds like my lemonade stand is the destroyer of all lemons. The name also makes it sound like this lemonade stand can be the bet out there. It can make any perfect glass of ice cold liquid gold, turn into amazing refreshing lemonade. I believe that my lemonade stand name is vital when I am considering marketing alternatives because I believe a name can make a difference. If it is not a catchy name, not many will notice it. People will just look at the stand and walk away if the name is just the lemonade stand. Since it’s a catchy name; it’s absolutely impossible that a client that makes a trip to quench their thirst will forget a name like the undistracted lemon squeezer. Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company? To me a statement of purpose is the thing that ought to help a man to continue spending their cash at a foundation. A few illustrations of the statement of purpose are to help the populace of the group, fulfill the customer needs, and so on. The undistracted lemon squeezer stand's main goal is to raise cash to further research...
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...The industry of premium coffee production has had a shadow cast over it by the coffee juggernaut, Starbucks. As any American who has been out of their home in the last fifteen years knows, Starbucks has virtually taken over the coffee retail business all over the US. It would prove quite difficult to go to any relatively large city or town and not see at least two Starbucks retail stores or find their products in the local grocery store. With such a formidable competitor present in the industry, it seems improbable that any other producer of premium coffee would be able to compete. A small, Vermont based coffee brewer by the name of Green Mountain Coffee Roasters (GMCR) has managed to carve out a piece of the market for itself and has begun spreading all over the northeast United States. Originating in 1981, Green Mountain Coffee was originally supplied to customers of a small café but once word spread of their high quality coffee beans and unique selection and roasting process, their product began to spread to different venues. Restaurant and hotel demand boost Green Mountain into the wholesale industry. Within the next fifteen years they had opened twelve company stores that were responsible for ten percent of their income. However, they noticed a steady decline in the returns they were seeing from these retail stores and decided to close its stores; a risky move considering that they had always been an important means of providing samples of their product to the consumer. Despite...
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...N atural Designs manufactures a variety of bird feeders, garden accessories, and other items intended to help people get in touch with and observe nature. Founded in 1995 by Jim McMaster in LaGrange, Illinois, the company started when he was working as a fourth-grade teacher. Presentations to students on birds and wildlife had a way of capturing their enthusiasm; thus, McMaster started offering presentations to other schools in the greater Chicago area. Within a few years, McMaster was so busy doing presentations at various schools, as well as running nature camps from his home, that he quit his full-time job as an elementary school teacher to form Natural Designs. At first, Natural Designs was mostly Jim and his wife giving presentations and running camps, but gradually the company expanded to sell some of the bird feeders and other nature devices featured in his class talks. Today, the company has sales of $2 million per year, most of which comes from physical products sold to outdoor, nature, and bird stores such as Wild Birds Unlimited. In the first few years of operation, Jim McMaster and his wife, Sheila, produced bird feeders and other products in their garage. In 1997, however, the operation became too large for their garage, so they rented a 4,000-square-foot facility for production and distribution purposes. They also hired two employees to manage these two functions so that the McMasters could continue giving school talks...
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...I. Analysis Problem: Jabwood International is experiencing a downward trend in revenue and sales and may continue this trend if change is not made immediately. Causes: Due to the financial crisis and economic downturn across the world, Lebanon has seen an almost flat performance in the real estate market driving down the prices of raw materials used in construction such as wood. Advances in transportation and technology have led to increased competition in the timber industry. A subsidiary of Jabwood based out of Saudi Arabia was closed for non-business related matters. This subsidiary, before closure, contributed almost half of Jabwood’s sales. Jabwood is a large company that has a very strict and limiting business structure. Jabwood’s physical presence remains solely in Lebanon. Jabwood relies heavily on one major supplier for approximately 60 to 70 percent of its revenue. This supplier intends to offer the opportunity to sell to other wood wholesalers, eliminating Jabwood’s exclusivity. Possible Alternatives: In order to increase revenue and sales, Jabwood International has many options. In my opinion, the only feasible options would include expanding their business into two countries: Saudi Arabia and China. Expanding into the Saudi Arabia market is a very enticing solution for many reasons. Saudi Arabia does not have its own wood supply and therefore relies heavily on other countries for this need. Jabwood has had operations in Saudi Arabia in the past and is aware of...
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...Training Presentation: Managing Workplace Conflict Donna Jacobson HRDV 5610 Fall I October 8, 2014 Table of Contents Course Overview………………………………………………………………………………….3 Needs Assessment and Analysis………………………………………………………………..….………4 Outline…………………………………………………………………………………………….6 Evaluation Plan……………………………………………………………………………………8 References………………………………………………………………………………………..12 Course Overview Conflict in the workplace happens every day and with our hectic, ever changing work environment, it is no wonder. Because conflict is so common, each of us needs to develop the skills necessary to manage conflict productively. The good news is, when properly managed, conflict provides a chance for us to learn from each other, to improve our work methods, and to build team solidarity. Target Audience: Professionals in any work environment who wants to hone their conflict resolution skills. Needs Assessment and Analysis Conducting a needs assessment is a vital aspect of training. The most efficient way to identify trainee needs is often by surveying them. I choose to do a survey based on the Likert scale. The survey is below and the responses of the five participants are annotated. 1. I see conflict as an opportunity. Never Sometimes Always 1/ 5 3/5 1/5 2. I address conflict openly, without avoiding or Never Sometimes Always ignoring it. 0/5 4/5 1/5 3. I speak directly to the key person in a conflict Never Sometimes...
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...Hyun Supplee BUSN 115 05/06/2014 Week One Homework I believe the command economy would be the best choice in dealing with a crisis. In a Command economy raw materials and goods are controlled by a central form of authority or a government body. The government body controls the raw materials dictating different prices they feel to be just. The thought in a command economy is that it is better to have the nation’s government control the market instead of the people who would be only interested in personnel gain. If a crisis were to occur the command economy would be the fastest to respond to the threat. Since the government has controlling power over the goods any resource needed to fix the problem could be easily moved. With other economies it might take a while to get the necessary resources from the many different people controlling them. In a command economy the government also has the added power of offering incentives to workers that help with relief. For example a worker in a command economy could be offered better housing or pay incentives to help others. In terms of handling a crisis I believe that a socialist system would be the best prepared to handle the situation. In a socialist system the community works together and creates products that everyone needs. Everyone working in the community is working to better benefit the health of the society and the people living there. The trash man and lawyer both get paid the same amount of money because the view is that...
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...Introduction The following paper addresses the use of data collection used to involve community health workers as partners in evaluation research whose role is not typically that of a trained researcher but could actively participate in the collection of information. The data collection techniques that was employed was qualitative evaluation data that used a voice over internet protocol phone-in system to provide narrative reports as well as the community outreach workers own experiences regarding challenges faced by women in their outreach activities. The data collection method used was the VoIP system that allowed the outreach workers to call a telephone number at anytime and leave a recorded message of any length during the day or night. The VoIP system allows multiple users to call in simultaneously without getting busy signals when compared to the traditional telephone and voicemail systems (Peacock, Issel, Townsell, Chapple-McGruder & Handler, 2011). The use of qualitative method for the collection of data works in sync with the VoIP system because it is used for non-numerical measurements of characteristics such as discrete characteristics of a group of individuals or objects (Elementary Statistics, 2013). The pros of using this method is that it explore more in depth and detail when compared to quantitative research, it is less expensive than quantitative research because you don’t need to recruit as many participants and it offers flexibility as far as locations...
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...Psychology is the study of brain and behavior. According to the PowerPoint, what is the 3 part definition of psychology? Answer: | 1) How the brain takes in Information 2) How the brain Processes that information 3) What Behavior results from this process | | The correct answer is not displayed for this Short Answer question. View Feedback | Question 2 | | 1 / 1 point | How do Academics and Clinicians differ in what they do? Answer: | Academics are those whose jobs focus on teaching or research and are typically found in the Universities or state Colleges or even Community and Junior colleges. Clinicians are those whose job consists of helping people deal with multitude of personal challenges. | | The correct answer is not displayed for this Short Answer question. View Feedback | Question 3 | | 1 / 1 point | If you are an academic and you want to focus solely on teaching, where should you pursue a job? | | A large university | | | A small liberal arts school | | | A community college | Question 4 | | 1 / 1 point | If you want to be a clinician and have both your own private practice and have the ability to prescribe drugs, what type of training should you pursue? | | Master of Marriage and Family Therapy (MFT) | | | Masters of Social Work (MSW) | | | Medical Degree (MD) | | | Academic Degree (Ph.D.) | What do we always have to conduct first? | | Basic Research | | | Applied Research | Question 2 | | 1 / 1 point...
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...In reference to e-book Chapter 2, problem 11 (found on e-book, p. 73), discuss the questions presented in Cases and Problems 2-11. Are there situations in which a company, for the common good, must give up the economic advantage accorded by intellectual property laws? How should the Bayer credo – Bayer: Success Through Expertise with Responsibility – impact its corporate responsibility in the anthrax situation? In your discussion, make reference to the Social Responsibility of Corporations Matrix, Exhibit 2.2 (p. 48) and the models of business ethics (found in e-book, pp. 47–49). My first action, as a representative of Bayer, would be to release production capabilities under specific contractual controls to other pharmaceutical facilities in order to meet the demand for the antibiotic, this enables Bayer to meet its 'common good' practice sited in its corporate policy by matching supply with demand, maintain control of its product, remain profitable, and benefit from increased production. During times of public welfare, epidemics, war, or terroristic actions companies should recognize the human element, hold it to a higher standard, and utilize methods that ensure that the company is not put into jeopardy and meets the public demand at the same time. If Bayer would have been open and honest about its production capabilities (shortages), made an effort to contract with third-party facilities to manufacture large quantities of the antibiotic, and reduce their profit margins...
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...2 ©2013 Cengage Learning. All Rights Reserved. r po a ub cly a e b e ebs e i © 2 0 1 3 oC e n g s t e d Lteoa r n p n g .l i A l l R icgch tsss iR el s e w v e d .i t M , y n n ©2013 Cengage Learning. All Rights Reserved. May n age i r a posted to a publicly accessible website, in whole or posted to a publicly accessible website, in whole or May not be scanned, copied or duplicated, w i t o th o lee socra n n ep a r c . p i e d o r d u p l i c a t e d , o r ot be scanned, copied or duplicated, or b n d, o in part. in part. Economics The Framework for Business 2 LO1 What is economics? LO2 How does fiscal and monetary policy impact the economy? LO3 What is the free market system and the supply and demand relationship? LO4 What are planned market systems? LO5 What are mixed market systems? LO6 What tools are used to evaluate economic performance? 2 ©2013 Cengage Learning. All Rights Reserved. May not ©2013 Cengage Learning. All Rights Reserved. May not posted to a publicly accessible website, in whole or in posted to a publicly accessible website, in whole or in be scanned, be scanned, part. part. copied copied or or duplicated, duplicated, or or Global Economic Crisis: How did this happen? In late 2008: √ The banking system hovered on the edge of collapse √ √ √ Property values plummeted Home foreclosures soared Layoffs put more than a million Americans out of work The stock market lost more than 1/3 its value 3 or be scanned, part...
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...Assignment one, Mar.28 Instructions 1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why? (Your opinion, supported by reasoning, not just a list from the text) A. The factors that contribute to the rapid pace of change in business are human resources, capital, natural resources, entrepreneurship, and technology which all play a factor into a rapid change of pace. The pace is likely to increase because all of these factors are growing rapidly. In my opinion, the pace is likely to increase based on what we have seen in the past years. Just ten years ago we did not have sources like I-phones and drones as advanced as we do now, I-phones can now do many things via your watch. Drones can deliver things to your home by flying, people want faster pace things to make life for them easier and faster. 2. What role does entrepreneurship play in the economy? Who stands to gain from the success of individual entrepreneurs? How do other parties benefit? A. The roles that entrepreneurship plays in this economy are being the key to the economy and its growth. It is my belief that everyone stands to gain from the success of individuals as a nation, and most economies support individual entrepreneurs. The whole economy is going to gain from an entrepreneur starting a business. Other parties benefit by being able to decrease the people they hire in their workplace and not pay as many employees. It...
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...Court Systems in the State of Virginia Kimberly Vega Business Law Professor Kent Court Systems in the State of Virginia The structure of the court system in the state of Virginia contains several different courts of varying levels which ultimately form the Virginia Judicial System. These courts are broken down by specific function with several courts falling on the same general level albeit with key functions that separate them from the rest. Virginia’s judicial system is comprised of the Supreme Court of Virginia, the Court of Appeals of Virginia, and circuit courts in 31 judicial circuits. General District as well as Juvenile and Domestic Relations district courts exist in 32 judicial circuits, as do magistrate offices. The magistrate offices serve the Commonwealth of Virginia through 32 judicial districts. The primary function of the magistrate office is to ensure the eligibility of bail for an arrested person by conducting probable cause hearings. These hearings are based on complaints of criminal behavior that are brought to the magistrate’s attention either via law enforcement officials or by the general public. This is typically the first step in the hierarchy of Virginia’s judicial court system. The Juvenile and Domestic Relations Court (JDRC) serves the Commonwealth of Virginia in all 32 judicial districts as well. This court system has a limited jurisdiction, focusing specifically on trial cases...
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...Introduction As consultants for CanGo, our job is to make sure that CanGo is up to date with all its policies and regulations and is overall running as smoothly and efficient as possible. Our goal for CanGo is to help them answer any questions that they might have or might arise in the near future. We have come across quite some problems with the company already, but are typical because of the short time that the company has been around. New businesses typically fall into this type of category, where they run into problems, which they don’t even know there is or exist. With CanGo taking on an AS/RS it can really help the company take off and be even more successful than it already is. But first CanGo needs to look with in its company and fix issues such as not having either of vision or mission statement that both employees and customers can look back on and see what this company is all about. With CanGo not handling personnel issues properly can cause ugly lawsuits in the future, and this is something we want to avoid. The top management team at CanGo has a lot of improvements to make from decision making to evaluating employees properly. Over the weeks we will work closely with everyone at CanGo and turn this company around and give it a fresh start. Interactive Alpha Consulting has been retained by CanGo to observe their business processes and provide any course of action needed to address various challenges facing the firm. During our observation, my...
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...Mohammad R. Zaman BUSN 412 Prof. Auguste November 18, 2012 Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to Fresh Direct. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is “Our Food is fresh, our customers are spoiled. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow customers to order their food online and avoid going to a grocery store they can buy anything they want online and you can have it delivered to your house. Key players would be the people who launched the business in 2001 Joseph Fedele and Jason Ackerman. Many companies have fallen online with the grocery service and they boldly stated they were the “greatest way to shop for food” this again was a bold statement in many of these chains have fallen. Company launched in 2001 and by 2011 you had to have a order of 30$ with a delivery fee associated with it. The company started to fall apart when the competition start to raise in the industry that is when they started offering local grown and organic but...
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...Final Exam Study Guide BUSN 420 “Business Law” The BUSN 420 final exam is worth 300 points. You will have three and one half hours total time to access and take the exam. The exam is open book, open notes. You will be able to access your electronic textbook during the exam. The particular exam that you will receive is assembled from an exam question pool, so that no two students in the course will take exactly the same exam. There are separate question pools for the 30 objective questions (multiple choice, multiple answer, and matching—worth 5 points each and broken down by TCO), and the 7 essay questions (worth 20 points each and broken down by topic). The essay questions are all located at the end of the exam, so be sure to allow approximately one-half of your time for the essay questions. The essay questions can each be answered in 1-2 paragraphs. To prepare for the exam, review the following materials from each week’s material 1. Re-read the “Lecture” page, including the examples. 2. Read the instructor’s “wrap-up” to the two threaded discussion questions. 3. Review your graded answers to the weekly chapter-end homework problems. 4. Review your graded quizzes (Weeks 1-7). The objective questions are drawn largely from weekly quiz questions and chapter-end homework questions. In reviewing weekly quiz and homework answers, make sure you understand why the correct answers are correct. Re-read the relevant page(s) in the text, if necessary. The essay...
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