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Busn319 Project

In: Business and Management

Submitted By diacoleman
Words 5430
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DeVry University

Gorgon “An Emerging Australian Icon”
Dia Coleman
July 14, 2014

DeVry University

Gorgon “An Emerging Australian Icon”
Dia Coleman
July 14, 2014

Table of Contents * Executive Summary – Page 3 * Company Description – Pages 3-4 * Strategic Focus and Plan – Pages 4-7 a. Vision Statement b. Mission Statement c. Goals * Situation Analysis – Pages 7-15 a. SWOT Analysis b. Industry Analysis c. Competitor Analysis d. Company Analysis e. Customer Analysis * Market-Product Focus – Pages 15-17 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning * Marketing Program – Pages 18-21 a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place Strategy * Financial Data and Projection – Page 21 a. Past Sales Revenues b. Five Year Projection * Organizational Structure – Pages 22-24 * Implementation – Page 24 * Evaluation and Control – Pages 24-25 * Bibliography – Page 26
Executive Summary
Chevron Corporation’s (CVX) core business provides their customers with fully supportive administrative and financial management dealing with the integrated petroleum, chemicals, and coal mining segment of the Integrated Oil sector. Despite volatility in commodity prices, depressed financial and debt markets, and political uncertainties, Chevron has been able to grow the business at a healthy rate. The demands for the corporation’s products are largely a function of global economic activity, weather patterns and governmental stability. The development of projects is very crucial for a business within the energy sector in order to maintain market share and bottom line growth.
Chevron Corporation’s (CVX) has many...

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