Friendly Farms is a gourmet grocery store. Customers can shop online or

in the store. Mary, the new manager, developed an idea to increase sales

through customer outreach and special events. You have been hired to lead the

requirements specifications project for a website enhancement. The client wants

to collect customer demographic information in order to send out information

about sales and in-store events. The client wants to create a mailing list by

capturing the customer's name, mailing address, e-mail address and telephone

number through their Internet site.

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Five Step Systematic Approach
1. Conduct needs assessment
- The produce clerk will be responsible for the freshness of the fruits and vegetables. The stock clerk will be responsible for counting, verifying, and receiving items. The meat department will be responsible for weighing, cutting, and packaging meat. The cashiers will be responsible for handling of the transfer of cash between customers and the store.
2. Set Goals
- The first goal is to provide customers with the best gourmet grocery products. The subsequent goal for this specific event is to create a mailing list which captures the customer’s name, mailing address, e-mail address, and telephone numbers through their internet website.
3. Develop a PD Plan
- The organization’s primary objective is to sell products in order to achieve the highest possible earnings. The company’s second objective is to gather more customers in their store. Next, the company will want to increase their customer loyalty.
4. Identify and implement PD activities
- In order to identify and implement professional development activities the organization will want to mentor the other team members. The company will also want to host training sites.

5. Evaluation
- After conducting the activity the organization will