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Bussines

In: Business and Management

Submitted By cisjunior
Words 372
Pages 2
Current Events in Business Research
RES/351
March 11, 2014

Business Research The business world is not just spending or investing money in any market or any organization. Behind any successful owner, CEO, or any successful organization, there is a team behind them. This team specializes in making the best choices, organizing the best team, product, reading graphs, understanding risks, and at the end making the best decision. Business research demonstrates and embraces all the studying aspects of the company. The business research is about understanding the customer, then the market, then using that same information to make sound-strong business decisions. While assessing the business research, the company will also assess its own strengths and weaknesses, but they do make more emphasis on what the customer view and rate their product. My job is all about the customers, what the customer like? What they think about the company and its employees? Pollo Tropical wants to put its name in the top of the fast food chain in the United States. That is why they spend a good amount of money in studying the customers likes, they hire company to complete surveys for them, they have uploaded a web site to make customers rate the visit and product at the restaurant, which at the end they will be rewarded with a free meal for the next visit. They also have the marketing and financial department making research about budgets, competition, new sites to open new restaurants and the type of customers they will be targeting. The business research starts with an overview of the type of industry or market they have on hand. The main objective is to explore and determinate whether an opportunity exists within a market. One factor to contribute in the business research is how much market share or certain percent of the total company or market. Another type of

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