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Bussiness Level Strategy

In: Business and Management

Submitted By silenzio
Words 412
Pages 2
Business Level Strategy
Terdapat 2 kategori pilihan strategik (Strategic Choice) yaitu:
1. Business-Level Strategy, yaitu tindakan yang diambil perusahaan untuk memperoleh keunggulan kompetitif dalam pasar atau industri tunggal.
2. Corporate-Level Strategy, yaitu tindakan yang diambil perusahaan untuk memperoleh keunggulan kompetitif dengan beroperasi dalam berbagai (multiple) pasar atau industri dalam waktu yang bersamaan.
Kedua business level strategi ini sering juga diistilahkan dengan generic business strategies.

Cost Leadership
Perusahaan yang memilih strategi bisnis cost leadership fokus unutk memperoleh keunggulan kopetitif dengan cara mengurangi komponen biaya dibawah semua kompetitornya.
Sumber – sumber cost advantages:
1. Size differences and economies of scale
Economies of scale baru disebut ada ketika peningkatan dalam ukuran perusahaan (diukur dalam term volume produksi) diasosiasikan dengan biaya yang menurun (diukur dalam term biaya produksi rata-rata per unit produksi).
Sumber-sumber economies of scale:
a. Volume of production and specialized machines
b. Volume of production and the cost of plant and equipment
c. Volume of production and employee specialization
d. Volume of production and overhead cost

2. Size differences and diseconomies of scale
Sebagaimana halnya economies of scale dapat membangkitkan cost advantages untuk perusahaan yang lebih besar, diseconomies of scale yang penting pada dasarnya dapat meningkatkan biaya jika perusahaan tumbuh terlalu besar.
Sumber-sumber diseconomies of scale:
a. Physical limits to efficient size
b. Managerial diseconomies
c. Worker demotivation
d. Distance to markets and suppliers

3. Experience differences and learning-curve economies
Hal ini tergantung pada different cumulative levels of production.
Sumber-sumber experience differences and learning-curve economies:
a. The...

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