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Lemonade Stand
Norberto Vargas
DeVry University

Lemonade Stand Informal Business Report
INTRODUCTION
The name of this Lemonade stand is “Lemon and its products” and its primary products in the market will be lemons and all other products that can be derived from lemons such as juices and lemon flavored baked products. Its main drive is to make these products readily available in the market, expand the business globally and help the society to have healthy living people. It will also be keen to giving back to the community through corporate social responsibility. The business pricing strategy will be on demand basis. The excess or shortage supply of raw materials and willingness/ability of the customers to purchase will affect the prices (Bovee & Thill, 2012).
BRANDING STRATEGY The product will be branded in a manner that creates a great consumer experience with an emphasis of very high quality products that are natural, healthy and tasty. The packaging materials will bear a design and a logo that’s entirely unique and communicates of the company’s association to the product. The company will also consider a support service of free delivery within a certain area of operation to encourage consumers to buy products without visiting the stores (Bovee & Thill, 2012). Distribution will be considered on retail level of engagement since lemon products are perishable and cannot be stored for long. The retailer will be requested for to give some forms to customers with two to three questions to rate our products and give a feedback on their customer tastes and preferences. The products will be distributed to the areas with already established lemon products as well as new markets that have not yet been discovered to establish a brand. The retailers will be required to have a refrigerator to serve our products chilly to attain the level of taste desired as…...

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