Question:
P1 Describe how marketing techniques such as branding and relationship marketing are used to marketing products in two organisations. You need to choose one product or service from each organisation
P2 Describe the constraints and limitations under which marketers operate, making use of examples to explain your point
M1- Compare, discussing the similarities and difference, the marketing techniques described in task1 used for the product or service chosen in each organisation
Unit 3: Introduction to market To Date: 18th October 2011 Introduction to market Introduction
In this assignment I will be working for a professional organisation for marketers i was asked to carry out research into two possible contenders for inclusion on the ‘A’ classed marketers list. 1. There are many ways organisation use market technique I would be describing how two different organisation which is Adidas and Halifax banks use market technique such as branding and relationship marketing to market their products . One way that both of these organisations are using branding is through the customers earning ‘Nectar points’ by signing up for Adidas, as Adidas is one of the largest store in the U.K and Halifax bank is also one of the best and popular bank providing different range of services . Branding often consist of a brand name such as Adidas it involve creating a unique name and image for the products. Some of these may be trademarked to prevent competitors from using similar branding. Brand is powerful tools that help to achieve market objectives such as gaining market leadership and raising customer awareness while relationship marketing is where a business focus on long term value of a customer or segment of market. Halifax bank often use relationship marketing to attract lifetime or long-term customers. For example they will advertise a current account,