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Butcher Doesnt Cut

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Submitted By rzkfajar
Words 1551
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1. Introduction
Elg & Robinson is the result of a lifetime's skill in the food and beverage industry by Phillip Elg and Peter Robinson. Elg and Robinson was intended to add in the special skills of both associates, with both Peter and Philip's background in meat, and Philip's going deeper in his study to get more experience in seafood, ready to eat food and beverages. With dedicated sections allocated to beef, lamb, pork, seafood, chicken, ready to eat and wine, Elg and Robinson aims to provide a wide range of high quality products, excellent customer service, and serves the product at competitive prices. Moreover, Elg & Robinson also has more forward plan and vision for the business in the future; because of Elg & Robinson has more innovative product, excellent vision, excellent use of technology integrated in the business, excellent understanding of their competitors, and succession plan in place.

In analyzing this case study, there are some marketing theories appear such as market segmentation, targeting and positioning, and promotion. According to Elliott, Rundle-Thiele and Waller (2010) there are several ways of defining the target market for a business, such as; marketing segmentation, targeting, and positioning. Marketing segmentation, targeting, and positioning are a process to identify the market segment available, choose the target segment, and determine marketing mix for them (Elliott, Rundle-Thiele & Waller 2010)
The purpose of writing this report is to give a brief understanding of problems that Elg & Robinson might overcome in running its business in Australia by doing analysis and identification of case study and provide recommendations or choices of solutions which can be used by Elg & Robinson to increase its market share to be more competitive among others meat seller in Australia.
2. Problem Identification & Analysis
Lots of Problems that

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